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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management is all set to become smarter in the year 2020. Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. According to Forrester , experience-led companies have 1.6x higher brand awareness, 1.5x

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CSG Acquires Kitewheel

The Customer

CSG ® (NASDAQ: CSGS), the leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary, today announced the acquisition of Kitewheel , the leading provider for customer journey orchestration and analytics.

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Terminus Named a Leader in ABM

Terminus

Forrester just released their The Forrester New Wave : ABM Platforms, Q2 2020 report, where Terminus was named a Leader. Receiving a differentiated rating in seven different criteria. Read the Forrester Wave Report Here! And our customers agree. .

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The Future of the Modern Revenue Engine: A Recap of OpsStars 2021

LeanData

From July through September, he counted 3 unicorn announcements and 10 separate acquisitions. . It’s also important to differentiate between a technology drought and drowning in technology. Well, Sales is even investing in MarTech! In the GTM tech space, this summer has displayed what Rosenberg called “mayhem.”

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Terminus Expands into EMEA to Fuel Go-to-Market Teams Internationally

Terminus

2020 was a record year for this team. Progressive marketing and revenue leaders are increasingly moving to full-funnel account-based marketing (ABM) to help support and drive their overall customer acquisition, account expansion, and retention strategies. Now, some more on our plans and what this means for Terminus customers.

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Measuring Customer Experience for B2B Marketers

Oktopost

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. Tracking leads stemming from ads and their cost-per-acquisition (CPA) is instrumental in determining an ad campaign’s ROI. . It is what the customer gets out of it. Social Media .

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Why Post-Sales Customer Experience is Important for B2B Enterprises

Valasys

According to a report by Customer Think, customer experience is expected to overtake all the remaining factors critical to purchases such as the pricing & product qualities & will be the key brand differentiator by the year 2020. Undoubtedly, many organizations & their leaders are doubling down their CX efforts.