Strategic-IC

APRIL 23, 2023

And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. In 2020, 10% of businesses were using intent platforms for ABM. Account-based Everything. ABM is everywhere! In 2021, that rose to 25%. 38% (B2B Marketing).

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Account Based Marketing ABM Statistics Marketing AI 62

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. UChicago) Audio and Podcast Marketing Stats The podcast industry is currently worth $23.56 million podcast listeners globally.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Single Grain

JUNE 2, 2023

So what is the future of podcast advertising? In 2020, Spotify made substantial investments in the podcast industry, acquiring leading podcasting platforms and personalities, most notably Joe Rogan and Luminary. These aggressive moves serve as a clear indication of the rising potential of podcast advertising.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Martech Advisor

NOVEMBER 5, 2019

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. AI in programmatic advertising.

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Advertising Agencies Marketing AI Advertisements Advertising 100

Heinz Marketing

MARCH 27, 2023

You can subscribe right at Sales Pipeline Radi o and/or listen to full recordings of past shows everywhere you listen to podcasts! We’re in, in some ways looks very similar to what we saw in the back half of 2020. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

ClickZ

JUNE 6, 2023

Reports of [the cookie’s] death are greatly exaggerated While third-party cookies will be with us well into 2024, many marketers have turned to cookieless and first-party data capture strategies. Effective first-party strategies will need additional layers of consent in the value exchange.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59

ClickZ

AUGUST 16, 2022

In 2020, Google announced that it would be working to make third-party cookies obsolete. The initial goal was to do so in two years, but the transition has been slow as Google further pushed the date to 2024. You can do this in many formats, from blog posts to infographics, white papers to podcasts, and much more.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Single Grain

JUNE 5, 2023

from 2020 to 2027. Statista ) The US has the highest number of podcast listeners worldwide. Statista ) 76 million people listen to podcasts regularly. Statista ) 7 in 10 Americans don’t mind a couple of extra minutes’ worth of paid ads added to a podcast. Statista ) Most audio ads go toward music streaming than podcasts.

Paid Content 52

Paid Content Statistics PPC Privacy 52

Metadata

JANUARY 17, 2024

In 2020, Apple fully blocked third-party cookies on Safari, the world’s second most popular web browser. Chrome is also phasing out third-party cookies in 2024 (maybe?), Hey, can I run an ad on a podcast because our prospects are listening?” Apple also announced App Tracking Transparency (ATT) , which gives the more than 1.4B

Paid Content 52

Paid Content Marketing Attribution Paid Search Agency Marketing Automation Services 52

Optinmonster

JANUARY 15, 2020

billion in 2024. Start a Podcast. Creating a podcast may not fall exclusively under the category of mobile marketing, but it’s definitely connected. You can use your phone for podcasts during morning commutes, at the gym, on long runs, or while pretending to work at your desk. billion in 2019 to $418.9 million in 2019.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

DealSignal

JANUARY 31, 2023

If you plan on creating a podcast in 2023, think about filming while podcasts are being recorded so you have content created in multiple mediums: video, voice, and text transcription. Instead, they are more interested in real, authentic, and genuine storytelling.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

Outgrow

FEBRUARY 22, 2022

In fact, 65% of B2B marketers used infographics in 2020. . Podcasts are a fantastic addition to your content marketing strategy. Moreover, publishing podcasts across multiple aggregation platforms opens doors for more attention and engagement. . Speaking of which, have you checked out Outgrow’s Marketer of the Month podcast ?

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Single Grain

SEPTEMBER 14, 2022

billion by 2024 at an average growth rate of 13.1%. billion mobile AR users worldwide are expected by 2024: Metaverse can be used in the future for the following activities: To connect with friends. Coinbound is the leading agency leveraging crypto influencer marketing across Twitter, YouTube, Instagram, TikTok, podcasts, and more.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Tomorrow People

NOVEMBER 21, 2022

And let’s not forget the well-documented rise of the podcast. Audio editing and production Podcasts are now everywhere; every day, over 72,000 episodes are publish. That means more content marketers (both B2C and B2B) are recording and releasing podcasts. billion by 2024 , to be exact. Now VR is the next big thing.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

And let’s not forget the well-documented rise of the podcast. Podcasts are now everywhere; every day, over 72,000 episodes are published. That means more content marketers (both B2C and B2B) are recording and releasing podcasts. Since early 2020, LinkedIn live streams have more than doubled, increasing by 158%.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Stevens & Tate

DECEMBER 1, 2019

Snapchat Readies 2020 News Push. Snapchat created a news channel that focuses solely on the 2020 democratic debates and gives the presidential candidates more visibility. Podcast channels are also finding success with live events. Local Mobile, Social Ad Sales to Near $45B by 2024, Forecast Says. billion in 2024.

Trends 52

Trends Advertising Agencies Mobile Advertising Forecasting 52