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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019. However, as per the Mobile Quarterly Index by PubMatic , mobile ad spends globally soared 71% YoY during the second quarter of 2020. in April 2020 as compared to the figures of March 2020. to £2.84bn.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Apple made US $65 billion in consumer electronic goods’ sales for Q4 2020, making it the leader. We spotted how 2020 has been for the industry titans and what 2021 holds.

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What every marketer needs to know about programmatic advertising

Martech

In 2023, programmatic video advertising spend will be more than double what it was in 2020 (InsiderIntelligence). companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. Cost per Click (CPC): Look for ad suppliers whose price is in your ideal CPC range. 3: Essential metrics.

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Top 10 PPC Trends for 2020

Valasys

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Promotional tactics for online businesses & the process of acquiring new leads are anticipated to reach entirely new avenues in the year 2020. The PPC trends 2020: Gearing Up for the New Dawn in Digital Marketing.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. AI in programmatic advertising.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

from 2020 to 2027. WebFX ) The average CPC for Google search ads is $1-$2. WebFX ) The average Google CPC is $1.16. from 2020 to 2027. WebFX ) The average CPC for Google search ads is $1-$2. WebFX ) The average Google CPC is $1.16. Acquisio ) The average CPC for display ads is $0.63. billion by 2028.

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What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples

Martech Advisor

billion in 2024. If you’re looking for performance-based metrics, DSPs also provide CPC (cost per click) and CPI (cost per install) bidding strategies. Learn More: Top 5 Programmatic Advertising Platforms for 2020 and Beyond. billion in 2019 to $31.3 demonstrates this. Table of Contents. Budgeting Strategies.