Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Stevens & Tate

JANUARY 1, 2019

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Contently

JANUARY 3, 2019

I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. Yet, that won’t stop thought leaders from hyping up a shiny new trend. As a fully remote team, we struggled in 2018 to make the communication transparent and efficient.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Success starts with transparency.

Trends 102

Trends Ethics Planning Transparency 102

Martech Advisor

DECEMBER 5, 2019

Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. 5 Top Mobile Marketing Campaigns of 2019. Learn More: Mobile Marketing Strategies & Trends: Key Learnings from the First Half of 2019. Domino's – Piece of the Pie Rewards.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Martech Advisor

SEPTEMBER 25, 2019

In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results. For instance, the 2019 Marketing Benchmark Report shows that email open rates and click-through rates have increased steadily each year since 2014 (by a total of 19% and 14% respectively).

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

EMagine B2B Blog

JANUARY 20, 2020

Morgan’s annual healthcare conference immediately after closing out 2019, I’m digesting a lot of informal data that’s come out of a slew of conversations with clients, partners, founders, friends, providers, investors and anyone else who’s been willing to talk shop and healthcare trends with me. Healthcare Trends To Follow In 2020.

Trends 83

Trends Marketing Management Pricing Price 83

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. One third of consumers say they would purchase more from brands whose CEOs demonstrate transparency on social.

Social Media 111

Social Media Trends Personalization Branding 111

Sprout Social

JANUARY 2, 2019

How can you possibly turn these trends into a concrete plan? We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. Don’t panic.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

BenchmarkONE

JANUARY 10, 2019

The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Being able to tell the difference between positive trends and soon-to-pass fads is one of the top skills that a marketer can have. Macy’s plans on expanding this program in 2019.

Trends 66

Trends Planning Budget Programs Privacy 66

Digital Marketing World Forum

AUGUST 27, 2019

Verb have identified four key disruptive trends which promise to affect how any brand operates as a business in the coming years. A recent report released by Instagram, shows that luxury global consumers use the platform 7 days a week, versus 6 for the global average consumer (2019). Artificial Intelligence and Personalisation.

Trends 40

Trends Allocation PR eCommerce 40

Stevens & Tate

NOVEMBER 1, 2019

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. We know the difficulty of keeping up with these trends, given the abundance of information thrown at us every day.

Trends 40

Trends Planning Paid Search Agency Marketing & Strategy 40

Stevens & Tate

NOVEMBER 1, 2019

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. We know the difficulty of keeping up with these trends, given the abundance of information thrown at us every day.

Trends 40

Trends Planning Paid Search Agency Marketing & Strategy 40

Ontraport

NOVEMBER 22, 2019

With over four billion personal records compromised in the first six months of 2019, respecting and protecting customer data is on the minds of many business owners and for good reason. Respecting and protecting customer data is officially “in,” and the reward for following the trend is trust, loyalty and, in many cases, repeat business.

Trends 105

Trends Paid Search Agency Trust Marketing Case Studies 105

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

TrustRadius Marketing

APRIL 21, 2022

We also touch on some essential trends to be aware of, including: A Focus on User and Employee Experience Help Desk Proactivity Automation is looking Different. Transparency Market Research, 2021) The help desk software market share is projected to reach a revised size of $21.8 3 Important Trends in Help Desk and Customer Service.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

Sprout Social

DECEMBER 13, 2018

What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Check in on trends: Augmented reality & 3D photos. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent.

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Learn More: CMO Insight Summit 2019: Craft Winning Content Marketing Strategies.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

seo.co

FEBRUARY 16, 2021

The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. Furthermore, there are other influencer related trends that you can look out for in 2021.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Tomorrow People

DECEMBER 13, 2018

Trends and developments in the IT space occur on an almost daily basis, and keeping on top of everything isn’t easy. We make certain to be open and transparent, because that’s how we want employees and candidates to be with us. Being proactive is incredibly important when it comes to staying ahead of the curve.

Work Management 179

Work Management Marketing Management Service Trends 179

BenchmarkONE

SEPTEMBER 23, 2021

Trends come and go. If you want your small business to thrive during challenging times, having a finger on the pulse of emerging trends is the key to success. While many communities have attempted to encourage supporting local (and smaller) companies, businesses themselves have to follow trends if they want to keep up with the times.

Small Business Marketing 57

Small Business Marketing Trends Business Ethics 57

Zoominfo

DECEMBER 23, 2020

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. With increasing demand from customers for more transparency in contact data use, it’s an obligation to address data privacy in your organization. Who knew what surprises awaited us in 2020?).

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Bluetext

OCTOBER 22, 2018

It’s time again for our top marketing trends 2019, Bluetext’s annual look at what trends are going to drive digital marketing come the new year. For 2019, identifying an over-arching theme that will drive a significant part of the marketing industry is not hard.

Privacy 21

Privacy Trends Transparency Advertising Mediums 21

Bluetext

NOVEMBER 27, 2018

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. Privacy, transparency, and confidence will have a significant impact on how digital media is leveraged for successful campaigns in the coming year.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

Buffer

MARCH 24, 2021

Buffer has been built on the belief that transparency builds trust, holds us accountable, and can push our industry forward. Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. We’ve been tracking the unadjusted gender pay gap at Buffer monthly since 2019.

Analysis 92

Analysis Transparency Correlation Comparison 92

Litmus

SEPTEMBER 16, 2020

Dark Mode is a reversed color scheme that utilizes light-colored typography, UI elements, and iconography on dark backgrounds—and it’s one of the hottest digital design trends in the past year. Outlook 2019 (Mac OS). Outlook 2019 (Windows). Outlook 2019 (MacOS). Outlook 2019 (WinOS). iPhone Mail. Gmail App (iOS).

Email Marketing 145

Email Marketing Paid Search Agency Class Eye-Tracking 145

Trade Press Services

JANUARY 21, 2024

million in 2019 and is projected to rise to 47 million by 2025. The anonymous nature of these polls helps to improve transparency and response rates for better decision-making. As a business, staying on top of these trends can mean the difference between effective internal operations and the loss of valuable time and resources.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

Ontraport

NOVEMBER 22, 2019

With over four billion personal records compromised in the first six months of 2019, respecting and protecting customer data is on the minds of many business owners and for good reason. Respecting and protecting customer data is officially “in,” and the reward for following the trend is trust, loyalty and, in many cases, repeat business.

Trends 52

Trends Paid Search Agency Trust Marketing Case Studies 52

Ledger Bennett

AUGUST 15, 2019

There’s a new trend emerging in the past year in the SEO industry and per usual Google is at the heart of it. This new trend has forced the SEO industry to work even harder to compete for fewer clicks. This intriguing trend has our team wondering what’s next? Lay the on-page groundwork like you’ve always done.

SEO 40

SEO Trends Paid Search Agency CPL 40

Zoominfo

MAY 22, 2020

An approach that involves transparency and clearly stating what a company intends to do with personal data enhances the privacy experience, according to Salesforce’s 2018 report, State of the Connected Customer. “A or else risk alienating savvy customers, according to an article on AiThority.com in December 2019. “It

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Litmus

NOVEMBER 20, 2019

In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. Dark Mode is a reversed color scheme that utilizes light-colored typography, UI elements, and iconography on dark backgrounds—and it’s one of the hottest digital design trends in the past year. Gmail App (iOS).

Email Marketing 111

Email Marketing Paid Search Agency Class Eye-Tracking 111

Bluetext

JANUARY 7, 2019

Acknowledging their connection to their sponsors actually serves to build trust and transparency. Learn how Bluetext can help you make the most of the top marketing trends for 2019. Medium Title: Medium Content: The post Influencer Marketing: A Hot New Trend for 2019 appeared first on Bluetext.

Trends 20

Trends Advertising Agencies Paid Search Agency Advertising Mediums 20

Sprout Social

JULY 7, 2020

Further, in our 2019 #BrandsGetReal survey, 66% of consumers said they believed brands should weigh in on social issues because they can create real change , while 63% reaffirmed that brands have the platform to reach a large audience. Being human and authentic about social issues is one way to build this culture of transparency.

Branding 117

Branding Brand Identity Lead Scoring Lead Ranking 117

Hubspot

JULY 18, 2019

In an attempt to uncover what methods of communication really irks journalists, we surveyed 500+ journalists, editors, and freelance contributors to learn the most offensive email pitch pet peeves in 2019. Lack of cooperation or transparency (i.e. Let's dive into those, now. Journalists' Top Ten Email Pitch Pet Peeves. Cold calling.

PR 71

PR Tactics Cold Calling Blast Campaigns 71

Hubspot

NOVEMBER 26, 2019

July 11, 2019. 26 TikTok Stats to Know in 2019. Wondering if this was just a fluke or a viral trend that will simmer down? According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. As of early 2019, TikTok is the third-most downloaded app globally.

Stats 101

Stats Viral Marketing Startups Transparency 101