Zoominfo

FEBRUARY 5, 2019

But, we’re back and better than ever with our February 2019 installment. But, even if you don’t have access to the latest recruiting software, you can still put each job candidate to the test. Businesses now have access to a wide variety of tools and software that impact the way they find and recruit talent. Key Considerations.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

DiscoverOrg

APRIL 11, 2019

We have mad respect for the classics – but we’ve updated the sales reading list for 2019. When you’re selling cutting-edge software or other cloud products, there’s a good chance your product is unique, disruptive, and complicated. it’s not beach reading, and b.) it’s almost 100 years old!

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Hubspot

FEBRUARY 15, 2019

Live chat software allows salespeople to interact with website visitors as they're exploring content or researching products. Plus, many live chat software options integrate with CRM databases , and contact data and transcripts can be aggregated. Could your company benefit from live chat software? Best Live Chat Software.

Enterprise Management 92

Enterprise Management Marketing Management Software Tools 92

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. The market of software technologies is one of the most rapidly changing industries nowadays, and we at ETQ recognize this.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. Optimizing paid search was also a top tactical priority, proving that paid search remains a key initiative for top marketers in 2019. Data source: Marin Software. Source: Marin Software. Source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

PathFactory

SEPTEMBER 10, 2019

I kept hearing it from almost every B2B marketer I spoke with at INBOUND 2019, too. — Marcus Andrews (@Marcus_Andrews) September 4, 2019. Software should be bought, not sold. Atlassian President Jay Simons made one of the most controversial statements of the conference when he said “software should be bought, not sold.”.

Sales Management 49

Sales Management Marketing AI Software Advertising Agencies 49

Hubspot

MAY 8, 2019

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. There are a myriad of options to choose from when it comes to software providers -- to help you find the best, we've cultivated a list of the best survey and questionnaire software in 2019.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

Hubspot

APRIL 5, 2019

Here, we'll cover what autoresponders are, and which autoresponder software solutions you might consider implementing for your own business. The Best 8 Autoresponder Software. Aweber built one of the first well-known autoresponder softwares, and it's still widely used and loved. The 6 Best Free Autoresponder Software Tools.

Autoresponders 95

Autoresponders Enterprise Management Marketing Automation Services Work Management 95

KoMarketing Associates

OCTOBER 9, 2018

If a B2B marketing plan for 2019 is already in place, it is easier to be more organized and on the same page as everyone is out for the holidays and new year. SEO software, such as SEMrush, can evaluate estimated traffic and what keywords a company is ranking for on organic SERP results. These could include: PPC. Blog content.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

TrustRadius Marketing

JUNE 26, 2019

Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software. Oracle Responsys, part of the Oracle Marketing Cloud, is a cross-channel campaign management software. Congratulations to the winners of the Top Rated Cross-Channel Campaign Management Software Award! Adobe Campaign.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hinge Marketing

FEBRUARY 19, 2021

election, and waves of social issues/changes dominating the media and peoples’ attention, it’s not a wonder that the buying cycle for technology and software firms was both unpredictable and unprecedented. Technology and Software firms from around the world were sampled—so chances are, your firm is represented. Which firm is yours?

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Vidyard

DECEMBER 10, 2019

So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! The Greatest Show, Not Tell: NetMotion Software. Some of the greatest stories ever told start with an equally intriguing title, like NetMotion Software’s “Skyping in Space.” Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

MarketMuse

APRIL 29, 2019

The post Content Optimization Software: What SEOs Need to Know for 2019 appeared first on MarketMuse. Don’t worry – this isn’t another SEO tool roundup. In this post, we’re going beyond tools and apps to talk about content optimization […].

Software 41

Software Optimization SEO Content 41

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey. Marketing Attribution Software to the Rescue. Attribution.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Litmus

JULY 8, 2019

In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns. Transcript: The 2019 Email Client Market Share. The top 10 most popular email clients as of April 2019.

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

Alaniz

JUNE 25, 2019

Customer relationship management (CRM) software helps a business manage contacts, sales leads, and customers in a central location. Here are the top 23 benefits of CRM software from the pros: 1. The post Top 23 Benefits of CRM Software From The Pros in 2019 appeared first on Alaniz Marketing.

Marketing Management 40

Marketing Management CRM Software eCommerce 40

PureB2B

JANUARY 17, 2019

The digital age and technological innovation have opened the door for more flexible and accessible web-based solutions, inviting more and more organizations to utilize software-as-a-service (SaaS) tools, such as Salesforce, Slack, Zendesk, etc., 10 Game-Changing SaaS Trends for 2019. The Rise of Micro-SaaS. Standalone Features.

Marketing AI 90

Marketing AI Trends Planning API 90

Hubspot

JUNE 4, 2019

This is where forum software comes into play. Forum software can be particularly useful because it allows your customers to interact with each other in a smaller circle than they could via social media. Here, we're going to explore the best forum software to get you started. Price : Free to start. Image courtesy of phpBB.

Enterprise Management 78

Enterprise Management Marketing Management Communities CMS Development 78

Heinz Marketing

OCTOBER 12, 2018

With summer out of the way and the colder seasons fast approaching, it’s time to start thinking about 2019. While we certainly can’t see into the future, with some forward-thinking and educated predictions we can identify some of the most important marketing trends that are likely to dominate in 2019. Chatbots are on the rise.

Trends 88

Trends Marketing Automation Services Top of Funnel Paid Search Agency 88

Delivra

APRIL 15, 2019

billion email users worldwide by the end of 2019. So, which email marketing frequency best practices should you use in 2019? Choose the Best Automation Software for Your Business. Which email automation software is right for you? The post 5 Email Marketing Best Practices for 2019 appeared first on Delivra.

Email Marketing 87

Email Marketing Practices Best Practices Paid Search Agency 87

Rev

MAY 16, 2019

Or, Gidget Goes to SiriusDecisions Summit 2019. Some people are vendors, looking for quality leads for their software or consulting services. The post B2B Conference Recap: SiriusDecisions Summit 2019 appeared first on LeadCrunch. Cards on the table? I’ve never been to a B2B Marketing Conference before. Get notes if you miss it.

Conference 122

Conference Account Based Marketing B2B ABM 122

Marketing Insider Group

DECEMBER 28, 2020

Check out the video below from CMWorld 2019 for a good overview. They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey. According to G2 Crowd, an independent software review website, these are their picks for 2020: HubSpot. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Conversica

MARCH 13, 2019

This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards. Algolux Eos Perception Software. The other winner was ignio – a cognitive automation platform. Cognito Platform. Self-Aware.

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

ClearVoice

DECEMBER 16, 2018

Thanks to cleverly designed pieces of software, marketing teams can improve their reach and target their message more carefully. and has already folded into their software the ability for anyone “to build a chatbot to communicate with customers on their terms — no technical skills required.” found that 57.8 Lead Generation.

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Engagio

APRIL 29, 2019

TOPO Summit was another huge success in 2019, bringing together the sharpest Sales and Marketing minds in B2B. Scott highlighted five key ideas that will make an impact in 2019 and beyond. Scott highlighted five key ideas that will make an impact in 2019 and beyond. 2019 TOPO Account Based Benchmark – Eric Wittlake, Sr.

Account Based Marketing 83

Account Based Marketing ABM Enterprise Management Demand Generation 83

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Episerver has more than 8,000 customers & is a global provider of web content management, ecommerce & related software services.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Zoominfo

AUGUST 3, 2020

When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind. But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020.

Zoominfo 239

Zoominfo Advertising Mediums Network Marketing Software 239

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. To get even more eye-catching content, pull usage intelligence information from customers while they’re using the software.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. This is a fairly new way to employ inbound tactics for B2B marketing , particularly with software companies.

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 95

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Alright, now the list. Apparently so. #5:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Litmus

DECEMBER 12, 2019

The post [Report] 2019 State of Email Service Providers appeared first on Litmus Software, Inc. Download the report for a full overview of what ESPs are popular with brands similar to yours. Which ESP is right for me? ?.

Budget Programs 68

Budget Programs Service Peer-to-peer Marketing Report 68

BenchmarkONE

JULY 10, 2019

Hatchbuck is an all-in-one customer relationship management and marketing software solution. From one software, you can manage your company’s blogging and landing pages, which you can then feature in your marketing emails. The post The Best Email Marketing Tools of 2019 appeared first on Hatchbuck.

Marketing Automation Services 95

Marketing Automation Services Marketing Management Email Marketing Tools 95

PureB2B

MAY 30, 2022

If you’re taking your first steps into cold email marketing and are currently choosing your cold email software, you’re in the right place. We’re going to walk you through the best cold email software, from standalone tools to browser extensions and complete CRMs. So, what type of cold email software should I use? SmartReach.io.

Work Management 62

Work Management Marketing Management A/B testing Software 62

Strategic-IC

OCTOBER 21, 2019

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Below are 4 benefits of modernising your process via HubSpot’s Sales software, which can advance not only your sales team’s sales process - but the wider business as well. Unlocking the Benefit of HubSpot Sales Software.

Hubspot 72

Hubspot Software Process Sales Cycle 72

Litmus

FEBRUARY 13, 2019

That’s right, we’re ready to announce the dates for Litmus Live 2019—the premier conference for email marketers, strategists, copywriters, designers, and developers! Litmus Live 2019 will be held on the following dates: London: August 20. Click to Tweet Litmus Live 2019 Dates ?. Boston: October 8-10.

Conference 59

Conference Marketing Proposals Copywriting Newsletter 59

PureB2B

JANUARY 17, 2019

The digital age and technological innovation have opened the door for more flexible and accessible web-based solutions, inviting more and more organizations to utilize software-as-a-service (SaaS) tools, such as Salesforce, Slack, Zendesk, etc., 10 Game-Changing SaaS Trends for 2019. The Rise of Micro-SaaS. Standalone Features.

Marketing AI 62

Marketing AI Trends Planning API 62

Litmus

APRIL 10, 2019

The most inspiring email brands in 2019. Here are 2019’s must-subscribe brands. Litmus was voted the most inspiring email brand in 2019 (Thank you, #emailgeeks, you’re making us blush!). The post Email Inspiration: 2019’s Must-Subscribe Brands appeared first on Litmus Software, Inc. Tweet this ?.

Brand Identity 62

Brand Identity Branding Copywriting Class 62