KoMarketing Associates

SEPTEMBER 3, 2020

Social media marketers know the importance of utilizing all of the functionalities of Instagram, and new research suggests that Instagram Stories, in particular, are becoming more impactful. recorded in 2019. Instagram usage has been slowly but steadily rising among marketers, and previous research suggests that Inc.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. ABM Budgets Are Increasing in 2019. ABM Adoption is Early but Steady in 2019. Where do companies struggle most? Download your copy.

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. Download both of these reports from SWZD to get all the details.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Operating systems for smartphones had a big impact on completion rates,” wrote the authors of the report. Finding Success with Video Content Marketing.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. Content marketing has not always been an easy tactic for marketers, and previous research suggests that this may be because of poor digital asset management (DAM).

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Don’t neglect quality here.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent). Marketing and the Timing of Outreach.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. We’re breaking down exactly what […].

Research 214

Research Content Marketing Content Advertising Benchmark 214

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. The report also reveals that thought leaders don’t have to be high-profile.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

KoMarketing Associates

APRIL 16, 2020

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. in July 2019. in July 2019.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

KoMarketing Associates

MAY 12, 2020

Marketing video completion rates (VCR) were slightly down in Q4 2019, according to new research. Extreme Reach recently published its “2019 Q4 and Full Year Video Benchmarks” report, and data suggested that the average VCR in Q4 2019 was 88%. That being said, video length appeared to have a slight impact on VCR.

Marketing Report 156

Marketing Report Video Marketing Advertising Benchmark Statistics 156

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) in 2021 compared to 2020.

Research 52

Research B2B Purchase Intent Paper 52

KoMarketing Associates

DECEMBER 24, 2019

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

KoMarketing Associates

MARCH 18, 2020

As more marketers look for ways to resonate with their target audience, new research shows that they are putting more effort into influencer marketing as a tactic. Although influencer marketing may seem like a new trend, previous research shows that marketers have been deploying this tactic for months.

Marketing Report 157

Marketing Report Effectiveness Advertising Benchmark Statistics 157

KoMarketing Associates

JUNE 24, 2020

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. In terms of priorities, tactics such as digital video and mobile remain at the top of marketers’ lists this year, according to previous research.

Marketing Report 156

Marketing Report Allocation Advertisements Advertising 156

DiscoverOrg

JANUARY 2, 2019

We expect major gains in the sophistication – and volume – of B2B data in 2019. Research from TOPO supports this. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. Here are some data predictions we’re looking forward to.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

AgencyEA

FEBRUARY 18, 2019

As a global full-service brand experience agency, EA conducts an annual industry-wide research study to learn more about the state of experiential, especially which trends will impact the industry in 2019 and beyond. This year’s report shows event marketing is only continuing to grow.

Marketing Report 81

Marketing Report Trends Advertising Agencies Paid Search Agency 81

KoMarketing Associates

DECEMBER 3, 2019

Video is becoming increasingly important to marketers, and new research indicates that many organizations are willing to increase their budgets for this medium in the coming months. This is not the first report to suggest that interactive content – particularly video – is popular among marketers’ target audiences.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

KoMarketing Associates

MARCH 10, 2020

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 This is a 20.8%

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

KoMarketing Associates

JULY 1, 2020

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. As marketing priorities shift due to COVID-19, previous research suggests that Google search ad spend, in particular, is falling.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

KoMarketing Associates

JANUARY 28, 2020

As it turns out, leaders in B2B marketing are more likely to execute a wide array of customer experience (CX) accountability practices than their counterparts, according to new research. Previous research suggests that budget is also often a variable that marketers have to take into account.

Marketing Report 157

Marketing Report B2B Marketing Practices Planning 157

KoMarketing Associates

JANUARY 30, 2020

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. Overall, social media is still proving to be useful for marketers, at least in terms of driving website visits, according to previous research.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

FEBRUARY 26, 2020

Although marketers are now deploying mobile advertising campaigns, new research suggests that they are having trouble measuring the metrics associated with these types of efforts. Forrester and Yieldmo recently published the “Attention 2.0: The Turn Toward Mobile Marketing.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

KoMarketing Associates

JANUARY 9, 2020

Although CMOs and their C-suite, non-marketing counterparts often have similar objectives, new research suggests that they aren’t always on the same page when it comes to the order in which they want to achieve these goals. Marketers Continue to Struggle to Align with Sales.

Marketing Report 159

Marketing Report Advertising Benchmark Statistics Custom Publishing 159

Biznology

JANUARY 6, 2020

Sean Campbell is CEO of Cascade Insights , a Portland OR based tech market research firm. I’ve known Chris Jeffers for years, but 2019 saw his major move. I was honored to partner with her on a series of research reports on B2B data-driven marketing over the years. Best interview I’ve ever had. Happy new decade to all!

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

KoMarketing Associates

MAY 5, 2020

As marketers turn to paid search to reach out to more customers and prospects, new research indicates that they have seen a downturn in recent months, partly due to the COVID-19 pandemic. This was a drop from 16% growth recorded in Q4 2019, and the weakest growth the authors of the report have seen over eight years.

Marketing Report 156

Marketing Report Search Marketing Spending Cost Per Click 156

KoMarketing Associates

FEBRUARY 19, 2020

Many marketers have already seen the benefits of utilizing content as a part of their strategies, and new research shows that they will continue to integrate it into their work in the near future. Interestingly, video may lead the way in terms of content as time goes on, according to the report. of marketers cited short-form videos.

Marketing Report 156

Marketing Report Campaigns Content Marketing Budget 156

KoMarketing Associates

FEBRUARY 7, 2019

Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM. About 22 percent said that they do not use ABM, but intend to roll it out in 2019. Confidence in ABM Continues to Rise.

Account Based Marketing 153

Account Based Marketing ABM Marketing Report Advertising Benchmark 153

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Despite the decrease in the number of site visits through Instagram in recent months, previous research shows that marketers aren’t giving up on the social media platform just yet.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. .

Research 98

Research Planning Advertising Agencies Customer Surveys 98

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

InsightSquared

DECEMBER 20, 2019

When asked about coaching, sales reps report their managers only focus on the deals right in front of them (i.e. With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. closing out this period).

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

KoMarketing Associates

NOVEMBER 5, 2019

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. Lead nurturing can be difficult for marketers, but previous research suggests that sales teams may be able to assist in this area, and with overall generation.

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

SmartBug Media

MAY 12, 2023

Monthly reporting and analysis comprise an integral part of any marketing strategy. One of the most interesting and useful methods of reporting is done by breaking down your contacts by lifecycle stage and the date they converted to that particular lifecycle stage. Hover over the Reports drop-down menu and click on Reports.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Hubspot 98