ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. Mobile Advertising: The reigning advertising “hotspot”. This is a considerable jump from 2019’s 65.9%.

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Biznology

JANUARY 31, 2019

AI/Machine Learning gets tactical in 2019. They have lots of data that can be explored and mobilized in interesting ways that reduce exits and improve the overall customer experience. What are you top predictions for 2019? The post 2019 Themes in Digital Marketing appeared first on Biznology. Where are you learning?

Top of Funnel 148

Top of Funnel Marketing AI Planning Digital Marketing Funnels 148

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. They’re also using their mobile phones to interact with businesses and make purchases. This means that mobile marketing has become more important than ever. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020.

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

BenchmarkONE

AUGUST 26, 2020

It’s pretty much a no-brainer that you need to be optimizing your emails for mobile. Your subscribers are just as likely to be opening up your emails on their mobile devices as they are on their desktops — and perhaps even more so. Why Mobile-Optimization is Important. The Basics of Creating Mobile-Friendly Emails.

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

KoMarketing Associates

JUNE 10, 2019

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. Wpromote recently conducted the “2019 State of B2B Digital Marketing” report and discovered that for the majority of marketers (30.13

Mobile Marketing 121

Mobile Marketing Marketing Report Traffic B2B Marketing 121

Litmus

JUNE 8, 2021

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. It has even surpassed its share from before the onset of the COVID-19 pandemic, from 42% in 2019 to 49.7%

Mobile Marketing 130

Mobile Marketing Email Marketing Lead Scoring Lead Ranking 130

Zoominfo

MAY 21, 2019

It goes something like this: We realize we need something, log in to the website or mobile app, search for the item we need, browse through thousands of colors, models, brands, etc.– And there you have it– the May 2019 B2B Blog Post Round-Up. The post May 2019 B2B Blog Post Round-Up appeared first on ZoomInfo Blog.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Martech Advisor

SEPTEMBER 25, 2019

In fact, consumer engagement with email campaigns is increasing as a result of shifting marketing strategies greatly influenced by privacy regulations, according to our Acoustic 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Hubspot

JUNE 15, 2020

But, as this channel has thrived, mobile technology. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. Econsultancy, 2019). Econsultancy, 2019). Econsultancy, 2019). Image Source.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Martech Advisor

OCTOBER 2, 2019

In 2019, technology changes the way people watch TV again. ​​​​​​ Also Read: Discovering New Ways of Mobile Advertising with TikTok. Connected TV: The Next Big Thing for Advertisers, or Outpacing Mobile in the Global Race. Mobile holds only the second-highest rank at 25% in the first quarter.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Martech Advisor

AUGUST 29, 2019

Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy. Social media accounted for 9.1%

Mobile Marketing 46

Mobile Marketing Trends Marketing Strategy Marketing & Strategy 46

Blue Flame Thinking

AUGUST 12, 2019

Designing a good mobile user experience and interface is not an effortless task. Today’s mobile users are sophisticated, impatient, very goal oriented and expect to be able to immediately get what they need. Cluttering the limited screen space of a mobile device can quickly overwhelm your user with too much information.

Practices 47

Practices Best Practices Design Display 47

Litmus

JULY 8, 2019

In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns. Transcript: The 2019 Email Client Market Share. The top 10 most popular email clients as of April 2019.

Email Marketing 92

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 92

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Create your display advertising mobile-first.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

Hubspot

MARCH 19, 2019

If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. billion by 2019. billion by 2019. will spend over 350 million dollars on email advertising in 2019. Mobile opens accounted for 46 percent of all email opens.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. Mobile Marketing Isn’t Dead. according to Statista.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Envy

JANUARY 14, 2019

IBM Think 2019. February 12-15, 2019 / San Francisco, CA. RSA Conference 2019. March 26-29, 2019 / Marina Sands Bay, Singapore. InfoSec World 2019. April 1-3, 2019 / Lake Buena Vista, FL. April 8-11, 2019 / Singapore. So here’s a list of our all-time favorites. Get your tickets for San Francisco now.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. 2019 is a landmark year for marketers looking to leverage mobile marketing optimally. For the first time, consumers are more invested in mobile content compared to television.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Buffer

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. And at Buffer, Stories has been a major focus in 2019 as well. Not to mention, we had a ton of Stories podcast episodes in 2019, which you can find in our archives. . The Best Instagram Stories of 2019. I’m definitely among that group.

Best Practices 100

Best Practices Template Social Media FAQ 100

Unbounce

FEBRUARY 4, 2019

If you’re a digital marketer in 2019, people are expecting a lot from you. It shows what nearly 400 marketers say their top priorities are for 2019: Source: The 2019 Page Speed Report. But one result here really caught us off guard: only 3% of marketers say they will be focusing on ensuring faster website loading times in 2019?

Lead Scoring 111

Lead Scoring Lead Ranking Landing Pages Mobile Marketing 111

Bannerflow

DECEMBER 18, 2018

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). By 2019, eMarketer predicts that U.S. We’re not sure.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. Optimizing paid search was also a top tactical priority, proving that paid search remains a key initiative for top marketers in 2019. Other top channels include display, YouTube, Mobile/In App ads, ecommerce ( Amazon ), and ecommerce (other).

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Bannerflow

APRIL 17, 2019

across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 Why building mobile first is now essential. View 2019 display advertising trends infographic. In particular, DCO is a display tactic we expect more brands to use in 2019. How leisure time is driving mobile display ad growth.

Display 75

Display Advertisements Advertising Trends 75

Sprout Social

MAY 21, 2019

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% 80% of Pinterest users access the channel via mobile. Let’s check the Pinterest stats to find out.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Stevens & Tate

JANUARY 29, 2019

Mobile marketing has taken its place over the past few years as one of the most important marketing strategies that you can implement. This should be no surprise, considering the fact that mobile devices accounted for almost 50 percent of the world’s web page views last year. 4) Mobile First Indexing. 2) Live Streaming.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Eye-Tracking 40

Hubspot

OCTOBER 4, 2019

Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Source: Facebook , 2019). Facebook revenue for twelve months ending in June 2019 was $62 billion. Source: MacroTrends , 2019). Source: MacroTrends , 2019).

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019. Smart companies are leveraging mobile cameras to improve their customer experience. Virtual and Augmented Reality. Vertical Video.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

PureB2B

JANUARY 17, 2019

It’s said that 64% of small and medium businesses will commit to cloud-based technology as a means to boost workflow productivity in 2019. 10 Game-Changing SaaS Trends for 2019. In 2019, it’s projected that businesses will develop and adopt machine learning-as-a-service ( MLaaS ) into their roster of web-based solutions.

Marketing AI 90

Marketing AI Trends Planning API 90

Brandpoint

JULY 22, 2019

Here are the best video marketing statistics for 2019 that should convince you to integrate video into your marketing strategy: Audience. By 2019, 80% of global internet consumption will be video content ( Inc. Mobile video consumption grows by 100% every year ( Forbes ). Marketing ). With regard to digital advertisements, 4.6

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Content4Demand

DECEMBER 6, 2018

And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Content will always be mobile first. But smartphone screens and mobile experiences are vastly different than what buyers get with a desktop or laptop. . .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Bannerflow

MARCH 22, 2019

How did we select the best display ad campaign for winter 2019? Bannerflow’s Customer Success and Operations teams together decided on the best banner campaign of winter 2019. The winner: The Bannerflow the best display ad campaign of winter 2019 went to Hallon. How does that make you feel?

Display 75

Display Paid Search Agency Ads Campaigns 75

Contently

FEBRUARY 6, 2019

So in the spirit of truly ranking the impact of 2019’s slate of Super Bowl ads, here are the winners and losers, according to Dr. Zak’s neuroscience study. Mint Mobile received the highest immersion score—4.75—out T-Mobile differentiated itself with a text-only story and bright copy. A brief methodology.

Paid Search Agency 127

Paid Search Agency Ads Mobile Advertising Amazon 127

ClearVoice

JANUARY 4, 2019

That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. If you are looking for marketing-focused conferences, check out The Ultimate List of Marketing Conferences in 2019. Dates: February 11-12, 2019.

Conference 106

Conference Creativity Startups Network Marketing 106

Vidyard

DECEMBER 10, 2019

So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! The team at the mobile VPN provider wanted to convey the coolness of smooth, uninterrupted connectivity from any mobile device anywhere in the world. Put Your Videos to Work. Sign Up Free. ” Skype?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Sharpspring

JANUARY 7, 2020

Mobile user experience will become more important than ever in 2020. A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. Mobile users want to see things that are catered specifically to them.

Trends 61

Trends Mobile Marketing Ideal Customer Profiles Display 61

Sprout Social

APRIL 19, 2019

As of January 2019, the highest number is India at 300 million users. 96% of Facebook users access it on mobile. When creating content and designing ads, always make sure that the mobile preview is set up correctly. When creating content and designing ads, always make sure that the mobile preview is set up correctly.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111