Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Where is the line?

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

Marketing Insider Group

AUGUST 8, 2018

In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 Social media marketing is important to the success of every business, but it can be exhausting. billion in 2017. There […]. There […].

Social Media 229

Social Media Statistics Social Marketing Media 229

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Incorporate Influencer Marketing for Social Media. Let’s dive in.

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Paid Content Social Media Tips Media 157

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Oktopost

OCTOBER 9, 2018

Being a social media manager can be overwhelming. With 2019 just around the corner, adopting the right set of social media tools could drastically simplify your day-to-day and […].

Social Media 122

Social Media Tools Media B2B 122

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Webbiquity

DECEMBER 12, 2018

Social Listening. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., However, in 2019 we are going to see even greater attention paid to live videos.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

The Daily Egg

MAY 6, 2019

It goes without saying that social media is a very powerful tool that every business and entrepreneur should use to their advantage. According to MarketingCharts, 2 out of 3 US adults use social media on a weekly basis. While there are many social media platforms, 68% of US adults use Facebook.

Social Media 111

Social Media Effectiveness Media Facebook 111

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

KoMarketing Associates

JANUARY 30, 2020

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. This is all despite the fact that the majority of marketers (64%) stated that they have a specific plan for generating leads from social media in place.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy.

Social Media 99

Social Media Social Marketing Media Trends 99

Marketing Insider Group

JANUARY 14, 2019

The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering. The general public has grown warier of the media. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group.

Customer Surveys 276

Customer Surveys Content Marketing Content Privacy 276

Magisto

DECEMBER 12, 2019

Time to meet your new best friend – your complete social media content calendar guide for 2019-2020 filled with: content calendar template examples, weekly, monthly, and yearly holiday inspiration to help you kick-start your content strategy. . Need some help in the video marketing idea department? Already familiar?

Social Media 93

Social Media Media Template Content 93

Buffer

DECEMBER 3, 2018

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes. A marketer’s guide to decoding social media algorithms in 2019.

Social Media 111

Social Media Media Social Networks Linkedin 111

Hubspot

JULY 23, 2019

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? For 2019, what I’m keeping my eye on is some of the forgotten channels. "For

Social Media 101

Social Media Social Marketing Media Planning 101

Emplifi

DECEMBER 6, 2018

Social media platforms are a fantastic option to reach millions all around the world. According to Statista, the global revenue forecast for social media platforms in 2019 is estimated to be 39 billion. One of the best ways to promote your content on social media channels is through the social media video format.

Social Media 107

Social Media Video Marketing Media Forecasting 107

SmartBug Media

DECEMBER 28, 2018

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Have a big social media presence—build relationships and communicate with your market and customers. Trends to Watch in 2019.

Social Media 83

Social Media Trends Media Blogger 83

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. Not convinced that social selling will work for you?

Statistics 77

Statistics Social Media Social Marketing Media 77

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Moment’s channels hit a fantastic social selling balance.”

Social Media 91

Social Media Media Brand Identity Branding 91

Oktopost

MAY 26, 2020

Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you. There’s another angle to social media to keep in mind, too. .

Social Media 141

Social Media Social Marketing Media Planning 141

Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. She’s meant to go unnoticed.

Forecasting 126

Forecasting Social Media Trends Media 126

Oktopost

DECEMBER 26, 2018

How to make up for lost organic reach in 2019? We have all the 2019 social media trends covered. Should you leverage Instagram for lead generation?

Social Media 94

Social Media Trends Media Lead Generation 94

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Atlassian started using Sprout Listening in 2019. Brand Love is also the social team’s primary OKR.

Social Media 101

Social Media ROI Work Management Marketing Management 101

ClearVoice

JANUARY 30, 2019

Buffer’s 2019 State of Social report touts importance of stories. Roughly 3 in 5 marketers say social media 'stories' are either a 'somewhat effective' or 'very effective' part of their marketing efforts. | #ContentRadar | #SocialMedia | #Marketing Click To Tweet.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. billion people currently use social media, more than double from 2.07

Social Media 111

Social Media Advertisements Advertising Media 111

Sprout Social

DECEMBER 13, 2022

As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Crisis after crisis.

Social Media 102

Social Media Media Allocation Work Management 102

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Social Media 52

Social Media Allocation Emarketing Media 52

Content Standard

JANUARY 22, 2019

Savvy digital marketers looking for a head start in 2019 should be armed with the ultimate social media calendar : a 12-month list of the top national days, awareness weeks, and awareness months to participate in across social media. Image attribution: shutterstock. Schedule a demo.

Social Media 68

Social Media Media Planning Social Marketing 68

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. Optimize for social media.

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Social Media Practices Video Marketing Media 128

Scoop.it

JUNE 18, 2019

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong. It’s only April, but the first quarter of 2019 has had more than its share of social media snafus.

Social Media 82

Social Media Media Paid Search Agency Work Management 82

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Hubspot

MARCH 11, 2019

Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). National & Global Holiday Calendar: 2019-2020. January 2019.

Social Media 78

Social Media Template Media Work Management 78

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. This also enabled them to share user-generated content from social media at the same time. As a result, LEGO was able to market to both children and adults on social media and boost its overall revenue by 27%.

Social Media 106

Social Media Paid Search Agency Social Marketing Effectiveness 106

BenchmarkONE

JULY 2, 2019

Social media is constantly evolving. With 7 out of 10 adults on Facebook, 8 out of 10 on YouTube, and 6 out of 10 on Instagram, there’s a good chance your audience is already active (and possibly posting cat pics) on social media. Before you dive into a social campaign, it’s important to start with a goal.

Social Media 89

Social Media Social Marketing Effectiveness Media 89