SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. With this strategy, you can capture data about open rates, locations, click-throughs, and more.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Open Rate 104

ClickZ

MAY 2, 2020

30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Healthcare and education are winning while retail and media suffer.

Segmentation 113

Segmentation Mobile Advertising Open Rate Marketing & Strategy 113

Zoominfo

FEBRUARY 5, 2020

They don’t just surf the web and refresh their social media feeds. As of August 2019, the most popular mobile browser was Chrome ( source ). Worldwide mobile ad spend topped $190 billion in 2019. 53% of consumers engage with brands after watching a social media video ( source ). More than 5.6

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

SmartBug Media

MARCH 8, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the finance industry that use HubSpot, as well as insights from our own team, on which email strategies they employed during the COVID-19 pandemic. Here are HubSpot’s 2019 average open and click rates for the financial industry: 23 percent open rate.

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

Porch Group Media

AUGUST 10, 2021

According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Boost your social media holiday marketing strategy. Social media will become an even greater revenue driver this year. In fact, one in five shoppers say they are more interested in discovering and buying products via social media. Here’s how to take your social media strategy to the next level: Listen and learn.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

SnapApp

APRIL 2, 2019

It’s easy to think that one email outperformed another simply because it got a higher open rate. They aren’t some weird social media trend, they’re Top of Funnel, Middle of Funnel, and Bottom of Funnel content. The post 6 Essentials of Successful B2B Demand Generation Marketing for 2019 appeared first on SnapApp.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SendX

JUNE 10, 2020

Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. But did you know that both March and April witnessed an increase in open rates with nearly four-point increases for both months from 2019 to 2020—an increase of more than 20% (Campaign Monitor, 2020).

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

ConvertKit

FEBRUARY 26, 2020

Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. December 2019. The average open rate of all emails sent through ConvertKit was 32%. Senders often ask how their open rates stack up to others.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

Sword and the Script | B2B

JULY 18, 2023

Social media marketing drives activity at the top of the marketing funnel. “Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. One in five open your marketing email; 3 in 10 click through. The average open rate in email marketing ~20%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Launch Marketing

DECEMBER 18, 2019

In 2019, it was estimated that the number of active email accounts would hit 5.6 Creative and personalized subject lines get a 26% higher chance of being opened than bland, generic phrases. Forbes found that 56% of brands using an emoji in their subject line had a higher open rate than those that did not.

Email Marketing 84

Email Marketing Marketing Strategy Marketing & Strategy B2B Marketing 84

Delivra

JANUARY 29, 2021

In 2020, Email Volume Grew 7% and Consumers Responded with a 13% Increase in Open Rates. Not only that, we saw that our customers’ audiences were highly engaged, with an increase in open rates at a staggering 13%. We’re excited to announce the release of our annual 2021 Benchmarks Report. billion more emails.

Advertising Benchmark 52

Advertising Benchmark Campaigns Open Rate Click Rate 52

Porch Group Media

FEBRUARY 16, 2021

These findings are consistent with their research finding in 2019. In a 2019 study by marketers Convince & Convert , 67% of email marketers stated that their primary objective was to increase engagement, however this was also a top challenge for 50% of marketers. For example: 47% of people open the emails based on the subject line.

Email Marketing 72

Email Marketing Optimization Marketing & Strategy Marketing Strategy 72

Webbiquity

SEPTEMBER 27, 2019

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. If possible, personalize your subject line to increase the open rate. They have also provided the phone number, hours of business, and the hashtag to find them on social media. Image credit: Marketo. Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

ClearVoice

SEPTEMBER 4, 2020

Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. “Welcome” emails experience an average open rate of higher than 80 percent. Tuesdays see the highest open rates — and the highest unsubscribe rates.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Does it still have the potential to convert subscribers to customers?

Copywriting 151

Copywriting Tips Template Open Rate 151

Optinmonster

JUNE 4, 2021

A study by GetResponse analyzed about 4 billion emails sent by their customers between January and June 2019 to gather information on the best time to send to individual email addresses in their local time zones. Weekends were the least popular days to send emails, and they also had the lowest open rates. HubSpot Statistics.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Outbound Engine

DECEMBER 4, 2019

Great content doesn’t guarantee that recipients will open your email. There are, however, ways to improve audience engagement, open rates, and conversions. Boost Your Social Media Content. Social media algorithms are constantly evolving. That number is anticipated to grow by 30% by 2019. Subject line.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Engagio

FEBRUARY 6, 2020

On the other hand, businesses promote brand awareness to millions of customers through digital media. The 2019 ABM Benchmark Survey Report says only 6% do not use ABM as a marketing strategy. In a study conducted by MailChimp on emails from 50 different industries, the average open rate was found out to be just 21.33%.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Atomic Reach

FEBRUARY 12, 2019

All the channels (SEO, ads, social media) have machine learning algorithms that surface content that people click on at a higher than expected rate. Facebook Messenger marketing is more engaging than email with 4-20x better open rates and click-through rates. Find your unicorns. Set (somewhat) delusional goals.

First-Mover Advantage 80

First-Mover Advantage Click Rate Open Rate Blast Campaigns 80

Liveintent

DECEMBER 2, 2019

It’s no surprise, then, that 72% of people prefer to receive branded content via email while only 17% say the same about social media. I recently did a talk at INBOUND 2019 where I talked through some of my personal experiences as a consumer of how marketers are using email at every stage of the marketing funnel.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

Vision6

MAY 31, 2021

Average email open rate increase year-on-year, with the average open rate in 2019 hitting 36.53%. While it has come a long way, it still means that over 60% of your subscribers never see your emails. That can be a little disheartening, particularly when you put all that effort into creating them.

Facebook 92

Facebook Urgency Marketing Open Rate User-Generated Content 92

Marketing Insider Group

FEBRUARY 1, 2021

In 2019, 90% of all U.S. Engagement rates. Email open rates. During the initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide you with buyer intent insights. adults (100% of adults under 30) were already using the internet.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

xiQ

DECEMBER 15, 2021

In fact, according to a research report published by Mckinsey, in February 2021, 62 percent of employed Americans worked at home during the pandemic, compared with 25 percent in 2019. In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects. The short answer is NO!

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

SmartBug Media

AUGUST 17, 2022

I suggest responding with a video message through Vidyard — reps who use video in prospecting, relationship-building, and sales emails see five times higher open rates and eight times higher open-to-reply rates. A follow up video like this one from INBOUND 2019 will ensure there’s no question about who you are.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The industry average CTR has jumped to 7.82% in April and has hovered around that rate for May and June. This is up from the 2019 year average of 6.27%.

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

Porch Group Media

MAY 21, 2019

Video is expected to make up 80 percent of all Internet traffic by the end of 2019. 82% of marketers report increased open rates with rich email personalization. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. billion in 2019. eMarketer projects that by 2019, 83.6

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Valasys

JANUARY 21, 2020

An irrelevant email can adversely impact open rates. According to a study by MailChimp , the average open rate for emails from 50 different industries is a mere 21.33%. The problem of poor open rates can be resolved with the help of Artificial Intelligence (AI) & dynamic content.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. For example, if you're experiencing low engagement with your marketing emails, test out creative subject lines to boost your open rates.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Bannerflow

DECEMBER 9, 2020

Online shopping and browsing were more prevalent than before – 87% of households made online purchases this year compared to 82% in 2019 – simply because we couldn’t leave our homes. Users on social media were met with adverts that recommended they head to a pub near their location to watch the game.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Sprout Social

AUGUST 12, 2020

Consumers and social marketers agree that a brand’s social media presence stands out from the competition when it’s creative , memorable and impactful. Incredibly, the brand reported that the content was generating 87% open rates vs. the typical 15-20% from emails. — Nike (@Nike) December 19, 2019. JustDoIt [link].

Advertising Agencies 132

Advertising Agencies Youtube User-Generated Content Storytelling 132

Porch Group Media

OCTOBER 1, 2020

Campaign Monitor, 2019) 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020) 31% of B2B marketers say email newsletters are the best way to nurture leads. Oberlo) Conversion rates for emails are higher than social media, direct traffic, and search.

Stats 71

Stats Email Marketing Trends Planning 71

Scoop.it

MAY 20, 2020

Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer. Data from 2019 shows that you can expect an average return of $42 for every $1 you spend. Step 4: Make sure your emails get opened. How to create an engaging newsletter: Easy steps to get started.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Martech Advisor

OCTOBER 28, 2019

In a world of open-source data and social media, many businesses assume the best way to market to new and existing customers is through social platforms. This process has led to our industry-leading open rate of approximately 44%. Your Writers Are Writing for the Reader. Write for your reader.

Email Marketing 71

Email Marketing Marketing & Strategy Marketing Strategy Mobile Advertising 71

Valasys

NOVEMBER 25, 2019

With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. Personalized B2B videos will awestruck the marketing world to a farther extent than B2B video marketing 2019. From our experience, campaigns frequently generate 50%+ email open rates and 40%+ CTRs.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Vidyard

OCTOBER 27, 2019

The average internet user spends 88% more time on a website that contains video, according to data from Mist Media. Learn From the Pros Find out how tech company Miovision achieved 4x higher open rates and hockey stick growth by adopting video in their marketing strategy. It was updated on October 27, 2019.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Optinmonster

NOVEMBER 11, 2023

Offer emails typically have high open rates. Furthermore, open rates for marketing emails hover right around 18 percent. So, if you want your email to be one of the few that’s actually opened, you need to give free value now and again. Here’s an example of a we’re hiring email from Thoughtwire Media.

Lead Ranking 73

Lead Ranking Newsletter Lead Scoring Email Marketing 73