B2B Social Media Strategies for 2019

KoMarketing Associates

Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year. Paid Social Media for B2B.

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. The Growing Investment in Social Media Marketing.

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering. The general public has grown warier of the media. 2018 was quite a year for content marketing!

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How to Set Your Social Media Strategy for 2019 and Beyond

KoMarketing Associates

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. What do you want from social media?

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity

The majority of businesses of all sizes find social media to be the most difficult channel to manage, and generally view pay per click (PPC) adverting as the least challenging. The majority of all businesses report that social media and email marketing have the highest ROI.

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How to Leverage Content Marketing Automation in 2019

Marketing Insider Group

You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites on which you may publish content.

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. percent) claim that social media is “very important” to their overall marketing strategy.

Must-attend B2B marketing conferences for 2019

Biznology

But other events have emerged, too, to support marketers seeking information on martech, data, personalization, ecommerce, social media and other challenging topics. Here’s a lineup of top-quality conferences scheduled in the remainder of 2019. March 2019. April 2019.

10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

So if you’re ready for the brave new world (or at least 2019’s version of it), here are the B2B marketing automation trends most likely to have the biggest impact. Which seems appropriate, given the state of marketing automation in 2019.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages.

What Are the Best Social Media Distribution Channels for 2019?

Content Standard

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts.

Instagram Advertising Continues to Increase for Social Media Marketers

KoMarketing Associates

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Stories, in particular, also appear to be paying off for social media marketers. The Growing Investment in Social Media Marketing.

4 Social Media Trends to Drive Your Strategies in 2019

Spiralytics

Year by year, tech gurus never fail to innovate social media platforms that we have today. Social MediaFrom the rise of image-centric platforms a.k.a. Instagram, to live videos on Facebook and even augmented reality to provide a more personal experience.

Super Bowl 2019: Digilant Releases Infographic

Digilant

Advertising and Shopping Behavior Stats for Digital Media Buyers. . Digilant’s infographic is meant to inspire media budget holders to make informed decisions on how, where and when to buy digital and programmatic advertising before, during and after the 2019 Super Bowl.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Social Media

2019 Social Media Guide for Business Owners

Outbound Engine

As a result, we’ve put together this free guide to social media. Our 2019 Social Media Guide for business owners will help give you direction as you map out your social media marketing strategy for this year and beyond. What’s In The 2019 Guide.

How to Write For Corporate Social Media Channels (And Expand Social Reach)

Marketing Insider Group

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. The post How to Write For Corporate Social Media Channels (And Expand Social Reach) appeared first on Marketing Insider Group. Social Media

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Digilant

Visual Guide for 2019 Digital Media Planning. . Boston, January 31, 2019 —- Today, Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019 infographic. Key 2019 Trends.

How B2B Marketing is Changing in 2018

lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. year, followed by social media. of highly qualified leads, including media. content marketing, social media) used to. 1How B2B Marketing.

8 Social Media Tools You Need to Use in 2019

Hubspot

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. Social media, however, can be extremely time-consuming. What Makes A Good Social Media Tool? Social Media Marketing

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

The Guide To Social Media Marketing Automation

Webbiquity

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. How much more engagement can an influencer drive for a media outlet?

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The Money is in the List: 2019’s Top 15 Email List Building Strategies

SendX

billion by 2019. Email lists are cheap to set up and way easier to understand than social media, especially if you’re targeting outside of the millennial audience. Here is a list of ways to build an engaging, authentic and relevant email list for 2019.

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How to Understand Social Media Marketing Metrics

Reachforce

Explaining to the boss why your social media methods are a must-have requires more than just your word. Social MediaIt needs data to back it up.

How to Scale B2B Social Media Marketing in 2019

Integrate

As B2B marketers, we know the value of reaching our prospects where they consume media, however, leads collected on social aren't always actionable. We hope this wrap-up gave you additional insights into the process of implementing strategic B2B social media practices to scale your efforts.

Unique Video Marketing Ideas For June 2019

Magisto

Enter: Unique Video Marketing Ideas For June 2019. June 30: Social Media Day – attending any events or seminars? Here at Magisto we want to take the guess work out of creating content.

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge. These statistics suggest that social media is continuing to pay off for marketers who integrate it into their strategies.

Marketers Continue to Struggle with Organic Search and Social Media Obstacles

KoMarketing Associates

Marketers continue to turn to organic search and social media to achieve their top objectives. When it comes to the most critical challenges to the success of an organic search and social media strategy, increasing traffic to website and/or blog (47 percent) tops the list.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. In short, social media helps with link building, which is critical for SEO.

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Social Media

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Who Is My Audience on Social Media?

16 Branding Trends to Increase Awareness in 2019

Single Grain

How can you ensure that people will engage with your brand within the sea of logos, memes, social media pages, websites, infographics, and the like? The following 16 branding trends are gaining traction in 2019, and you're going to want to try one (or all!)

Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.

Marketing Influencers: Our 2019 Top 30

Exo B2B

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers.

The Rise and Fall of the Social Media Influencer

Marketing Insider Group

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them.

Report: 78% of Customers Want Marketers to Use Social Media to Forge Connections

KoMarketing Associates

Despite some of the challenges associated with social media, new research shows that people still believe in its power to connect customers with brands. Specifically, 78 percent of customers would like to see companies use social media to help people connect with each other.

Are Pillar Pages Making Ebooks Obsolete in 2019?

SnapApp

Marketers are overwhelmingly planning on creating pillar pages in 2019. No matter what they’re planning in 2019, it’s clear that marketers have made good use of both strategies in the past. What will marketers be doing in 2019? How Pillar Pages are Being Used in 2019.