B2B Marketing Trends to Address in 2019

Modern Marketing

Spring is arriving, and 2019 is in full gear. Also, more B2B bot applications are appearing, such as chatbots for websites and social media channels as well as meta bots for customer interaction and analysis to address the aforementioned trend toward data-driven marketing.

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2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering. The general public has grown warier of the media. 2018 was quite a year for content marketing!

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How to Leverage Content Marketing Automation in 2019

Marketing Insider Group

You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites on which you may publish content.

Must-attend B2B marketing conferences for 2019


But other events have emerged, too, to support marketers seeking information on martech, data, personalization, ecommerce, social media and other challenging topics. Here’s a lineup of top-quality conferences scheduled in the remainder of 2019. March 2019. April 2019.

How B2B Marketing is Changing in 2018

lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. year, followed by social media. of highly qualified leads, including media. content marketing, social media) used to. 1How B2B Marketing.

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. The Growing Investment in Social Media Marketing.

How to Set Your Social Media Strategy for 2019 and Beyond

KoMarketing Associates

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. What do you want from social media?

The Money is in the List: 2019’s Top 15 Email List Building Strategies


billion by 2019. Email lists are cheap to set up and way easier to understand than social media, especially if you’re targeting outside of the millennial audience. Here is a list of ways to build an engaging, authentic and relevant email list for 2019.

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5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Social Media

Marketing Influencers: Our 2019 Top 30

Exo B2B

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages.

2019 Social Media Guide for Business Owners

Outbound Engine

As a result, we’ve put together this free guide to social media. Our 2019 Social Media Guide for business owners will help give you direction as you map out your social media marketing strategy for this year and beyond. What’s In The 2019 Guide.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years


The majority of businesses of all sizes find social media to be the most difficult channel to manage, and generally view pay per click (PPC) adverting as the least challenging. The majority of all businesses report that social media and email marketing have the highest ROI.

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4 Social Media Trends to Drive Your Strategies in 2019


Year by year, tech gurus never fail to innovate social media platforms that we have today. Social MediaFrom the rise of image-centric platforms a.k.a. Instagram, to live videos on Facebook and even augmented reality to provide a more personal experience.

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising


Visual Guide for 2019 Digital Media Planning. . Boston, January 31, 2019 —- Today, Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019 infographic. Key 2019 Trends.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Super Bowl 2019: Digilant Releases Infographic


Advertising and Shopping Behavior Stats for Digital Media Buyers. . Digilant’s infographic is meant to inspire media budget holders to make informed decisions on how, where and when to buy digital and programmatic advertising before, during and after the 2019 Super Bowl.

5 Types of Social Media Content that Drives B2B Results

KoMarketing Associates

A common challenge in the B2B space is figuring out how to use social media to drive results. This is a valid question, as social media platforms are filled with social media content from B2C industries such as lifestyle and entertainment. Social Media & Event Marketing.

Why You Should Thoroughly Audit Your Social Media Presence


Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

How to Scale B2B Social Media Marketing in 2019


As B2B marketers, we know the value of reaching our prospects where they consume media, however, leads collected on social aren't always actionable. We hope this wrap-up gave you additional insights into the process of implementing strategic B2B social media practices to scale your efforts.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

So if you’re ready for the brave new world (or at least 2019’s version of it), here are the B2B marketing automation trends most likely to have the biggest impact. Which seems appropriate, given the state of marketing automation in 2019.

The Rise and Fall of the Social Media Influencer

Marketing Insider Group

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them.

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Social Media

The 10 Top Social Media Tools Brands are Using to Succeed in 2019


From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. The Science of Social Media Tool

5 Data-Backed Social Media Trends You Need to Know for 2019


2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. But in order to be able to capitalize on this and everything else social media has to offer, you have to know what’s coming!

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Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

Modern Marketing

Casper had to eat up some valuable runway to launch theirs, but the media buzz has more than vindicated their financial gamble. If there’s one thing we’ve learned over the past few years, it’s that David really can take it to Goliath in a 21st century marketplace.

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How to Choose the Right Social Media Channels for Your Business


Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. If you don’t know which social media channels will work best for you, just follow these steps: Understand Your Target Demographic.

Search Engine Optimization THEN Blogging THEN Social Media Marketing


The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. In short, social media helps with link building, which is critical for SEO.

5 Marketing Ideas for Real Estate Agents in 2019

Outbound Engine

We’ve put together five marketing ideas for real estate agents in 2019. Figuring out what makes you unique is the first in our list of marketing ideas for real estate agents in 2019. That’s why using a chat service is one of our marketing ideas for real estate agents in 2019.

5 Google Ads Hacks for 2019 Success


If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. When it is used in conjunction with SEO, social media, email marketing, and automation , it is the most powerful.

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The Guide To Social Media Marketing Automation


There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Where is B2B marketing headed now? 7 predictions for 2019


I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. Broaden the use of social media. And the AI continues to improve, daily. Will CX be the B2B buzzword of 2019? Happy 2019 to us all.

Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.

2019 Quick Guide for B2B Social Media Photos

BOP Design

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. Below are several trends in social media for the new year as well as a handy social media cheat sheet to keep your content optimized.

Customers are Consuming More Marketing Video Content on Social Media Platforms

KoMarketing Associates

When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research. Furthermore, 73 percent say they have been impacted by a brand’s social media presence when making a purchase decision.

Survey: Millennials More Likely to Value Companies with Social Media Marketing

KoMarketing Associates

When it comes to social media marketing, new research suggests that it pays off for marketers to be responsive to millennial buyers. While 24 percent of Americans said they provided feedback to companies they purchased from using company social media channels over the past year, this statistic was higher – 38 percent – among millennials. Almost one-in-five millennials prefer to leave positive feedback for a company they have purchased from on the company’s social media channels.

48 marketing stacks beautifully illustrated for the 2019 MarTech Stackies: Marketing Stack Awards


Even Third Door Media, the producers of the MarTech conference, joined in with their stack. Below that you can also find the complete deck of all 48 entries into the 2019 MarTech Stackies. All 48 Marketing Stacks from the 2019 Stackies Awards.

How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. How much more engagement can an influencer drive for a media outlet?

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Three Creative Ways to Use Social Media to Promote your Event


77% of all Americans have at least one social media profile. The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Use Targeted Social Media Ads.