Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. Every hero needs a sidekick — and in sales, that sidekick is content marketing.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

InsightSquared

JUNE 13, 2019

InsightSquared Announces New Solutions that Equip Revenue Operations with End-to-end Platform Capabilities for Marketing, Sales Forecasting, and Customer Success. Ramp is bringing together more than 500 sales, marketing, and revenue operations practitioners, along with the leaders they advise.

Marketing Management 48

Marketing Management Forecasting Paid Search Agency Marketing Attribution 48

InsightSquared

OCTOBER 3, 2019

Combination of leading revenue intelligence solution with activity data capture and next best action sales engine offers industry’s most complete platform to drive predictable growth. 3, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, has acquired Olono, a leader in sales activity management.

Enterprise Management 56

Enterprise Management Marketing Attribution Marketing Management Acquisitions 56

InsightSquared

NOVEMBER 19, 2018

December around the corner also means your sales year is coming to an end. Therefore, it’s important to manage your time and plan accordingly. So, as a sales leader or manager, what do you do? I’ve faced this challenge as a senior sales executive, sales enablement executive and outside sales enablement specialist.

Sales Management 196

Sales Management Top of Funnel Enterprise Management Marketing Management 196

InsightSquared

MAY 22, 2019

Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. This article has some key takeaways on the pre-requisites for success from a sales org profile standpoint. Big mistake. How Can ESPs Do This?

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237

DiscoverOrg

JANUARY 2, 2019

We expect major gains in the sophistication – and volume – of B2B data in 2019. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. Where are users getting hung up in a process or workflow? B2B big data is big business. BIG business.

Intent Data 198

Intent Data Work Management Marketing Management Intent 198

Zoominfo

APRIL 1, 2019

Technographic data is having its moment in the B2B sales world. But unlike other passing sales trends, it looks like technographic data is here to stay. Technographic data provides necessary context to important selling activities– enabling sales organizations to close more deals, faster. About This Research.

Statistics 197

Statistics B2B Sales B2B Zoominfo 197

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. Pinpoint the KPIs.

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. ABM gives the sales team fewer leads to work with.

Account Based Marketing 269

Account Based Marketing ABM Top of Funnel Lead Ranking 269

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Sales Activity is one of the most effective predictors of sales success. Sales Activity is one of the most effective predictors of sales success.

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

Webbiquity

JANUARY 7, 2025

But mostly, the interest was in AI, and specifically how it will impact marketing and SEO. While this blog doesn’t provide counseling, hopefully these posts will ease your worries about AI and the future of marketing. AI is a game-changer in social media marketing. Lots of marketers are asking.

Marketing AI 164

Marketing AI B2B Marketing Screencast B2B 164

Zoominfo

AUGUST 7, 2020

Have you ever answered a phone call from a sales rep that couldn’t remember the details of your account? A 360-degree approach to viewing and managing customer relationships supports efforts at every stage of the sales funnel. Sales reps, execs, and marketers have a singular record for every contact and account.

Ideal Customer Profiles 246

Ideal Customer Profiles Zoominfo Enterprise Management Top of Funnel 246

DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

InsightSquared

DECEMBER 30, 2019

As we write the final chapter of 2019, we’ve had an amazing time looking back and seeing the many milestones we’ve reached together with you—our customers. Whether you are in Sales, Marketing or RevOps—we believe the best is yet to come. Now, for the lookback: these are best blogs of 2019, determined by you! .

Account Based Marketing 31

Account Based Marketing ABM Banners Lead Ranking 31

Webbiquity

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Now: Still quite active on X.

B2B Thought Leadership 164

B2B Thought Leadership Lock-In Twitter Thought Leadership 164

InsightSquared

DECEMBER 3, 2019

2019 has been the year of disruption. There is no foretelling what will be the next big thing in 2020, but sales and marketing leaders can better prepare their teams for changes by turning their planning sessions from a rigid, statistical exercise to a dynamic practice by incorporating these assumptions into their 2020 planning.

Planning 156

Planning Top of Funnel Marketing Management Cross-Selling 156

MKT1

AUGUST 29, 2024

And it was very aptly timed, since this month’s newsletter have been about marketing org charts. Highlights : The data showed 52,000 active marketers at US-based B2B startups right now, and on average 450 to 600 were hired into new roles each month in 2024. It also includes current marketing org charts from Mercury and Cocoon.

Startups 59

Startups Paid Content Marketing Report B2B Marketing 59

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% Processing.

Paid Search Agency 117

Paid Search Agency Spending Ads Forecasting 117

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 352

Planning Analytics Enterprise Management Work Management 352

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? billion in 2019. Now, only knowing something won’t bring you more sales or boost your business.

Marketing Management 370

Marketing Management Email Marketing Budget Programs B2B Marketing 370

Directive Agency

APRIL 25, 2025

And the best marketing leaders arent just focused on leads theyre aligning around lifetime value, retention, and a connected journey across every stage. But heres the real issue: Most B2B lifecycle models are outdatedtreating the journey as something that starts post-sale and ends at churn. Buyers expect more. CAC is rising.

Lead Ranking 59

Lead Ranking Tactics Ideal Customer Profiles Optimization 59

Biznology

JANUARY 6, 2020

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. Catch her informative keynotes at B2B marketing conferences here and abroad.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Webbiquity

MARCH 21, 2019

Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. Image credit: Scott Brinker, Chief Marketing Techologist.

Marketing AI 269

Marketing AI Work Management Marketing Management Marketing Automation Services 269

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. I’m typically managing multiple events per week, sometimes even at the same time.

Webinar Metrics 356

Webinar Metrics Webcast Digital Transformation Peer-to-peer 356

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel.

Social Media 279

Social Media B2B Thought Leadership Media B2B 279

Webbiquity

MAY 9, 2019

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

B2B 196

B2B Top of Funnel B2B Sales Digital Marketing Funnels 196

Salesforce Marketing Cloud

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Many B2B marketers are finding success using the same social media strategies as B2C brands. What you’ll learn What is B2B social media marketing? A lot of that comes down to finances.

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Marketing Insider Group

NOVEMBER 22, 2022

Here are a few reasons why your online business should be using a messaging app to host a bot and boost sales. 66% of consumers report more confidence in their purchase decision when a company is active in messaging apps. billion in 2019). People Are Increasingly Using Messenger Apps. Globally, there are over 2.5 Price: Free.

Business 353

Business Top of Funnel Paid Search Agency Advertising Mediums 353

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. — David Perell (@david_perell) October 31, 2019. — David Perell (@david_perell) October 31, 2019. billion in 2019. Email Marketing Software.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. However, Q4 2020 CRM activity was similar to Q4 2019. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 246

Work Management Marketing Management Analysis CRM 246

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Marketing automation is already a $7.25 More Investment.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 363

Marketing Budget Marketing Budget Creation Budget Programs Research 363

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. I have seen this so often: a founder launches an amazing product, builds a great website, hires a sales team, and then hires a social media intern.

Traffic 362

Traffic Paid Search Agency Research Marketing Websites 362

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. The lower-level managers running the day-to-day of the program knew it was insane, but their hands were tied. “Content marketing just doesn’t work,” they said. Unsurprisingly, the project was a disaster.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

Paid Content 352

Paid Content Social Marketing Paid Search Agency Advertising Agencies 352