Remove 2019 Remove Marketing Report Remove Multi-Touch Attribution
article thumbnail

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Let’s dive in.

article thumbnail

3 Tips for Properly Analyzing HubSpot’s Multi-Touch Attribution Reporting

SmartBug Media

Which of your marketing activities generates the most revenue? Nonetheless, I’ve noticed a few areas where marketers experience confusion in analyzing their reports. Follow these tips and you’ll be an attribution reporting pro in no time. Choose the Data Dimension That Suits Your Reporting Needs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. A lot of the CMOs mentioned attribution modeling , which attempts to assign a weighted value to all the actions and contact someone makes on the path to a purchase.

article thumbnail

5 Marketing Attribution Trends for B2B Marketers

Zoominfo

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

article thumbnail

Data Report: Marketing Role & Team Growth at B2B Startups

MKT1

And it was very aptly timed, since this month’s newsletter have been about marketing org charts. Highlights : The data showed 52,000 active marketers at US-based B2B startups right now, and on average 450 to 600 were hired into new roles each month in 2024. It also includes current marketing org charts from Mercury and Cocoon.

article thumbnail

Report: 47% of Marketers Say their Data is “Siloed and Difficult to Access”

KoMarketing Associates

Although marketers have an abundance of data at their fingertips, new research suggests that they are still having trouble leveraging it and integrating it into their strategies. Marketers, Data Issues, and the Customer Experience. This makes it challenging to get an accurate, integrated view of the customer journey.

article thumbnail

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. — Travis Lofley (@TravisLofley) July 15, 2019. randfish #Mozcon.

SERP 28