Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. billion mobile internet users. Marketing Charts ).

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Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

KoMarketing Associates

MARCH 3, 2020

Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. Focus on Mobile Advertising. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

SEPTEMBER 10, 2019

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content. Wibbitz recently conducted the “How to Make Social Video Work for Your Marketing Team” report to gauge how marketers are leveraging this content as a part of their strategies.

Marketing Report 122

Marketing Report Video Marketing Marketing Budget Marketing & Strategy 122

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 million on digital/mobile video. In 2019, marketers are projected to spend approximately $17.8

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream.

Marketing AI 148

Marketing AI B2B Marketing Trends Account Based Marketing 148

Adobe Experience Cloud Blog

MARCH 15, 2019

Don’t get anxious about reports of slowed growth—for many, Twitter remains the platform of choice. Mobile viewers and most desktop viewers can’t be bothered to unmute ads. Mobile users view ads on small screens. Try not to exceed more than 10 hashtags across your Twitter video marketing strategy, though.

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Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. By 2019, it is projected that around 80 percent of U.S. What are the benefits of programmatic advertising? The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 27

Resource Management Work Management Planning CMS Development 27

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook advertising stats. 96% of Facebook users access it on mobile.

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Stats Cost Per Click Facebook Paid Search Agency 112

Unbounce

JANUARY 22, 2019

So how about this one: 19% of marketers don’t think that load times have an influence on their conversion rates. Which is why our newly released Page Speed Report For Marketers is so important. It’s full of insights about what consumers and marketers are thinking and doing about page performance in 2019.

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Conversion Landing Pages Mobile Advertising Mobile Marketing 111

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Data source: Marin Software. Source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Martech Advisor

DECEMBER 4, 2019

In 2019, online shopping continued to grow, and more users shopped using their smartphones than ever before. What trends are visible and what can marketers adopt in 2020 from this holiday shopping season? In 2019, in the 5 days from Thanksgiving to Cyber Monday, 190 million US consumers shopped, an increase of 14% over last year.

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Planning Allocation Mobile Advertising Touchpoints 110

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. This method of advertising comes in the form of experience. Product-focused advertisement is no longer a tactic that the festival audience desires. Experience Marketing for Brands.

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Activities Branding Brand Identity Planning 132

Orange Owl Blog

JUNE 7, 2025

Unicorn Chronicles InMobi Success Story: 5 Key Lessons for Every Entrepreneur Vivek Goel June 7, 2025 Share : Table of Contents Introduction In the fast-evolving digital advertising landscape, few Indian startups have showcased the pioneering spirit and technological innovation of InMobi.

Marketing AI 52

Marketing AI Mobile Advertising Enterprise Management Startups 52

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Sharpspring

MARCH 1, 2019

Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 tips to optimize your marketing strategy this year, based on the latest trends: 1. Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. Embrace Paid Social.

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Tips Peer-to-peer Marketing Budget Paid Search Agency 111

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Enterprise Management Demand Generation Agencies 107

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% households.

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Statistics Planning Paid Search Agency Stats 112

ClearVoice

OCTOBER 30, 2019

From social media media marketing tips to the industry’s latest reports, we’re compiling recent news for you to review and digest in this week’s #ContentRadar. Social media marketing changes day by day. Here are 25+ social media marketing tips to keep your game on top in 2019 and 2020: 1.

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Paid Content Social Media Social Marketing Tips 109

Bannerflow

NOVEMBER 15, 2018

Yet, like every advertising channel it is undergoing disruption. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising. But why is DOOH so important to advertisers? Programmatic is rapidly entering the world of out-of-home advertising.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Email Marketing 195

Email Marketing Statistics Open Rate Marketing Automation Services 195

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

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Twitter Trends Video Marketing Advertising Agencies 100

SmartBug Media

MARCH 25, 2019

This was originally posted in May 2017, and has been reviewed, revised, and updated in March 2019. If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Must-read articles: The Ultimate Guide to Google Ranking Factors in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Facebook marketing statistics. Source: Facebook , 2019). Facebook demographics.

Statistics 78

Statistics Facebook Cost Per Click Advertising Agencies 78

Martech Advisor

FEBRUARY 13, 2020

Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. To illustrate this point, Lamar, one of the biggest legacy OOH media owners, has been reporting steady increases in its net revenue (most recently, 9.4% in Q3 2019 and 6.9% in Q2 2019).

Mobile Advertising 142

Mobile Advertising Advertising Mediums Paid Search Agency Advertisements 142

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 112

Youtube Stats Paid Content Marketing & Strategy 112

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management Planning CMS Development 100

Hubspot

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. YouTube Mobile Stats. YouTube has over 1.9

Youtube 101

Youtube Stats Video Marketing Mobile Advertising 101

Hubspot

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Marketing Land ). Emarketer ).

Social Media 101

Social Media Statistics Social Marketing Paid Search Agency 101

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. I hate to break it to you, but video content and marketing are becoming increasingly intertwined. By 2019, 80% of global internet consumption will be video content ( Inc. Marketing ). Marketing ).

Statistics 82

Statistics Video Marketing Paid Search Agency Mobile Advertising 82

KoMarketing Associates

MAY 30, 2019

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers.

Social Media 122

Social Media Social Marketing Allocation Advertising 122

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Graphic source: Keap report. Eighty-seven. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Planning 174

ClearVoice

MARCH 13, 2019

Effectively marketing content can be difficult, but when you consider that best practices, audience preferences, and content creation techniques change frequently, things move from being difficult to nearly impossible for marketers to keep up with. Influencer marketing continues to be double-edged sword. billion this year.

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Studies Content Marketing Emarketing Mobile Advertising 111