KoMarketing Associates

DECEMBER 17, 2019

Marketers are still turning to personalization to drive customer loyalty, and according to new research, they are using a wide array of data points to achieve this. In addition, marketers are using several data points to achieve their customer personalization goals.

Marketing Report 122

Marketing Report Marketing Budget Creation Planning Personalization 122

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. Why Sales Marketing Alignment Matters.

Account Based Marketing 269

Account Based Marketing ABM Top of Funnel Lead Ranking 269

Contently

MAY 6, 2019

As an avid crime fiction reader, I can assure you that marketers and detectives have little in common. But if there’s one part of our jobs that calls for investigative skills, it’s when we’re looking for content marketing stats. Many marketers claim to be data-driven, but they’re not. Content planning.

Stats 167

Stats Content Marketing Planning Marketing Budget 167

Webbiquity

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. What’s most interesting about the report is how spending tends to shift over time.

Allocation 239

Allocation Marketing Budget Planning SEM 239

DivvyHQ

DECEMBER 12, 2018

Hopefully your content marketing budget won’t do the same. Although content marketing is relatively inexpensive, there are always plenty of needs to be addressed. 4 Indisputable Reasons to Increase Content Marketing Budget in 2019. Content Marketing Works. Content Marketing Is Cost-Efficient.

Marketing Budget Creation 79

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 79

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Content Standard

SEPTEMBER 28, 2017

It’s that time of year—88 days until Christmas, the start of Q4, and days, or (if you are lucky) weeks, away from 2018 budget planning. The start of a new year is always exciting—new goals, a gym membership that will go unused in three weeks, and of course new funds to spend on marketing efforts. Removing Obstacles.

Marketing Budget Creation 104

Marketing Budget Creation Marketing Budget Planning Allocation 104

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Marketing automation is already a $7.25 More Investment.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

SendX

JULY 10, 2020

We live in an era in which marketers are becoming more and more technical, and with that comes the need to build a marketing tech stack (email marketing software included) that puts the business in autopilot mode. The criteria I will take into consideration are: Pricing Features Integrations Why these three?

Marketing Budget 195

Marketing Budget Enterprise Management Work Management Marketing Management 195

B2B Marketing Directions

AUGUST 15, 2021

The firm hosted a webinar and published a report discussing the findings of this research. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Therefore, this survey primarily captured the perspectives and experiences of marketers in large enterprises.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, back to that plan.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet.

Research 102

Research Top of Funnel Content Marketing Budget Programs 102

Content Standard

MARCH 8, 2019

From scaling mountains of consumer data, optimizing content for a looming mobile-only future to reckoning with the advanced features of automation, today’s technology marketers are struggling to not short-circuit from information overload. Content Marketing Budgets are Growing as Brands Focus More on Revenue.

B2B Marketing 110

B2B Marketing Enterprise Management Trends Work Management 110

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Engagio

JULY 16, 2019

The adoption of Account Based Marketing continues to rise. The answers are here in the 2019 ABM Market Research Report. The resulting report distills the stats you need to know to understand the current state of ABM, and where your peers are succeeding (and falling short.) ABM Budgets Are Increasing in 2019.

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Martech Advisor

NOVEMBER 27, 2019

The age of digital marketing is here, and isn’t going anywhere soon. With the onslaught of options for digital marketing tactics and tools to enhance brand presence online, it’s become increasingly important for brands to understand their audience's preferences and internet patterns. Why Is It the Future of Marketing?

Video Marketing 117

Video Marketing Allocation Marketing Budget Planning 117

Vision Edge Marketing

SEPTEMBER 24, 2019

We understand that often Marketing is under the gun to get things done. To “get things done”, Marketing like all functions in the organization runs on processes. Planning, reporting, model development, research, customer journey mapping, content creation, event management, campaigns, opportunity management, etc.,

Process 140

Process Marketing Budget Creation Work Management Gartner 140

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? In 2019, I attended the Qualtrics X4 event in Salt Lake City, Utah. It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these. Companies who do frequent research on their target market tend to grow faster.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Martech

JULY 30, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Graphic source: Keap report. Eighty-seven. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Planning 174

Envy

AUGUST 19, 2021

The global cybersecurity market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9% The cybersecurity market has never been dull, nor short of competition. The cybersecurity market has never been dull, nor short of competition. Minimum budgets increase. Google Ads.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

ClearVoice

MARCH 3, 2020

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Generating content requires mindful planning and diligence. Where do you find additional talent to assist with campaign ideation and content creation?

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

DemandBase

AUGUST 18, 2020

Seventy-two percent of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. But even for advanced companies, getting budget for ABM isn’t easy. In fact, in our study, getting budget was the number two challenge they faced. What kind of budget does ABM require?

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Content4Demand

MARCH 19, 2019

The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. Are you confident in which content works best for each stage of your marketing funnel? Here’s a rundown of the biggest surprises in the 2019 report. What does this mean for you?

Top of Funnel 72

Top of Funnel Advertising Benchmark Demand Peer-to-peer 72

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Leadspace

DECEMBER 31, 2018

2019 is upon us — so if you haven’t planned your content marketing budget, drop everything right now, and do that! This piece was composed to help you steer clear of 6 content marketing pitfalls you should absolutely avoid, outside of not having your budget planned. If you have, good news!

Demand Generation Agencies 72

Demand Generation Agencies Work Management Lead Ranking B2B Marketing 72

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. In comparison, 86% of B2C marketers use content marketing ( source ).

Statistics 100

Statistics B2B Marketing Marketing Budget Creation Planning 100

Hinge Marketing

JANUARY 28, 2019

Buyer behavior has shifted dramatically, recruiting and retention is harder and rapid advances in technology have left marketing departments overwhelmed. Download The 2019 High Growth Study Executive Summary. While there are many benefits of growing via M&A, it can present new, complex marketing challenges.

Marketing Budget 123

Marketing Budget Differentiation Case Studies Budget Programs 123

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Marketing AI 139

Marketing AI Stats Planning Marketing Automation Services 139

Martech

AUGUST 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and RPA isn’t a magic wand. In her latest look at the world of agile marketing, agile coach Stacey Ackerman explains why Kanban is not just a pretty way to visualize workflows.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Litmus

APRIL 18, 2019

If you’re looking to get the most out of your marketing budget, you should invest it in email marketing. Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows.

ROI 111

ROI Email Marketing Budget Programs Marketing Budget 111

Ledger Bennett

JULY 15, 2020

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. When a crisis hits, a company’s marketing budget is usually the first to go.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

ClickZ

NOVEMBER 1, 2019

Chief Marketer released a “ 2019 Martech Outlook Survey ” this week which reveals some interesting insight into the industry. The survey includes responses from both B2B and B2C marketers. Key findings include: 54% of marketers think martech budgets will increase next year.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100