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10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B […].

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10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.The digital marketing landscape is constantly changing, which means B2B lead […].

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Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Blog production increased from 2019 to 2020 , according to SEMrush. Image: CMI.

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Digital Marketing Trends to Watch in 2019

Webbiquity

you notice somebody complaining about a problem, and your customer support immediately responds offering a solution), but other applications are going to grow in 2019 significantly. However, in 2019 we are going to see even greater attention paid to live videos. Currently, social media is primarily used for customer service (i.e.,

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. How to make a strong business case for industrial content marketing and get buy-in from your C-Suite.

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Influencer Marketing Tips Going Into 2019

Onalytica B2B

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. So make this something you do before entering 2019! Influencer fraud is a good thing for the industry. Our Employee Advocacy 2.0

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

We expect major gains in the sophistication – and volume – of B2B data in 2019. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. We think 2019 is the year Intent Data moves into the sales and marketing stack, and the skills will follow.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

We rely on titles, company size and industry to define personas – but there is so much more! September 17, 2019 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST It’s a fatally flawed approach that leads to lackluster results.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

So the question is: Will you choose to be an educator in your industry? April 25th, 2019 12:30PM PST, 3:30PM EST, 8:30PM GMT For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. You’ll learn: How to get started with your video marketing strategy.