Sharpspring

OCTOBER 9, 2020

Contrary to what you may have heard, email is far from dead. billion email users in 2019, and that number is projected to grow to 4.48 It goes without saying that with numbers like these, companies can’t overlook email marketing. One way to spice up your email approach is to kickstart your email drip campaigns.

Campaigns 53

Campaigns Tips Marketing Automation Services Lead Scoring 53

Zoominfo

MAY 21, 2019

It’s no longer enough to use a recipient’s name in an email subject line and call it a day. You work tirelessly to craft the perfect lead generation campaigns— and often end up scratching your head, wondering how your results ended up falling short of the expectations you set for yourself. Continue reading. Final Thoughts.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Zoominfo

AUGUST 7, 2019

If not for the sake of your sales and marketing campaigns, do it for the sake of your bottom line. Here’s why ( source ): 40% of email users change their email address at least once every two years. 15% of email users change their email address one or more times a year. The importance of ongoing data hygiene.

Data Hygiene 150

Data Hygiene Automation Zoominfo B2B Sales 150

ATAK Interactive

MAY 23, 2019

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Especially, those that buy or sell email lists. In 2019, that has all changed. Design Matters.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

InsightSquared

DECEMBER 20, 2019

Yes, only one out of every 10 meetings, contacts, emails, etc. And, without these insights, the sophistication of today’s campaigns is jeopardized, along with the tight coordination needed between sales and marketing. The post 7 Top RevOps Webinars from 2019 appeared first on InsightSquared. is recorded.

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

SendGrid

JANUARY 31, 2019

Need ideas for your Valentine's Day and spring campaigns? The post Planning Your 2019 Email Campaigns: V-Day, Women’s History Month, and Spring Themes appeared first on SendGrid. We've got you covered! Here are a few ideas and examples to boost your creative inspiration.

Email Campaigns 52

Email Campaigns Planning Campaigns Creativity 52

Liveintent

JANUARY 6, 2020

LiveIntent Recognized as One of the Hottest Companies of 2019. We’re beyond thrilled to be recognized as one of the hottest companies in the space for 2019, joining giants like LiveRamp, Xandr, Index, and The Trade Desk, and nimble innovators like TripleLift, Innovid, and Beeswax.

Paid Search Agency 118

Paid Search Agency Companies Custom Publishing Advertisements 118

KoMarketing Associates

JUNE 25, 2019

Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. They have started offering advertising options recently, so if brands find that answering questions on the platform isn’t being received warmly by users, they can try an advertising campaign instead. Email Newsletters.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Delivra

JANUARY 29, 2021

In 2020, Email Volume Grew 7% and Consumers Responded with a 13% Increase in Open Rates. During all of this upheaval, email became an important communication channel in order to provide COVID-19 information and content—and of course, transaction details. billion more emails. the year before.

Advertising Benchmark 52

Advertising Benchmark Campaigns Open Rate Click Rate 52

Contently

JANUARY 3, 2019

I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. In 2019, I want to emphasize the quality of the creative ideas we work on with our clients and partners over the volume of content. Create an email marketing campaign.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Hubspot

MARCH 19, 2019

But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. billion by 2019.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Adobe Experience Cloud Blog

JANUARY 23, 2019

If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. Closing The Loop On Email Marketing.

B2B Thought Leadership 134

B2B Thought Leadership Marketo Contact Marketing Thought Leadership 134

Zoominfo

FEBRUARY 5, 2019

But, we’re back and better than ever with our February 2019 installment. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? Think about it, your buyer personas are the building blocks of your marketing campaigns. It’s a marketer’s worst nightmare.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. According to HubSpot , adding video to a landing page or email boosts conversions by 80% and up to 300% respectively. In 2019, expect to see complex, trigger-based campaigns and deeper, more dynamic content. Personalized Email. GDPR Privacy.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Litmus

JULY 8, 2019

Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity. TOP EMAIL CLIENTS.

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

ATAK Interactive

MAY 23, 2019

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Especially, those that buy or sell email lists. In 2019, that has all changed. Design Matters.

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Dos and Don’ts to Improve Your Email Marketing Newsletters. Read Article. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Content Standard

JULY 9, 2019

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. But email is far from dead. In fact, a creative approach to email marketing is still one of the most valuable strategies a brand can utilize.

Email Marketing 108

Email Marketing Practices Personalization Planning 108

SendGrid

JANUARY 7, 2019

Plan your email marketing campaigns with the 2019 Email Planning Calendar as your resource for creative ideas, planning reminders, and email upkeep tips. The post Introducing Our 2019 Email Planning Calendar appeared first on SendGrid.

Planning 80

Planning Email Marketing Creativity Tips 80

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Check out the video below from CMWorld 2019 for a good overview. They assist with improving personalization, executing email marketing, social media publishing, and more. What Are the Main MarTech Tools?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

SnapApp

DECEMBER 11, 2018

Your audience should be getting value here, and they shouldn’t have to sign away their first name, last name, company email address, and first born child behind a lead gate to get to it. Bring it On, 2019. Want more planning tools to organize your 2019 campaigns? Qualify Your Leads the Right Way.

Trends 102

Trends Top of Funnel Planning Lead Scoring 102

Optinmonster

FEBRUARY 21, 2020

Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. But you can’t just send out random emails and expect to see results. The best email campaigns start with the best lists, so building a targeted email list should be your top priority.

Case Study 84

Case Study Case Studies Studies Opt-out 84

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company logo into a retargeting ad is the bare minimum. Only then can you truly wow your audience and maximize campaign performance. There’s no way this email thing takes off, right? It’s what everybody does.

Personalization 134

Personalization Planning Paid Search Agency Marketing Automation Services 134

Rev

JUNE 25, 2019

That’s B2B marketing in 2019 in a nutshell. . Not at all surprising to marketers currently running campaigns – but it’s refreshing to see the acknowledgement that lead quality wins out over lead quantity. As marketers, we know we can be more efficient, more streamlined with our campaigns. Email Marketing.

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Delivra

APRIL 15, 2019

billion email users worldwide by the end of 2019. For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know. To start, your business needs an email marketing strategy.

Email Marketing 87

Email Marketing Practices Best Practices Paid Search Agency 87

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

BenchmarkONE

JULY 10, 2019

The secret behind truly great email marketing campaigns isn’t just talent alone—though, we’d be remiss to not recognize the importance of quality writers and designers. That’s where email marketing tools come into play. But what does that have to do with email? Benchmark Email. Campaign Monitor.

Marketing Automation Services 95

Marketing Automation Services Marketing Management Email Marketing Tools 95

Outreach

JANUARY 15, 2019

Here’s a resolution to keep if you didn’t make any for yourself this year: Revisit the messaging in your sales campaigns. If your campaigns generated solid results three months ago, they might not even trigger a response today. But one (not so) secret ingredient that remains in the recipe for cold email success? Consistency.

Email Campaigns 49

Email Campaigns Campaigns Touchpoints CRM 49

Heinz Marketing

OCTOBER 12, 2018

With summer out of the way and the colder seasons fast approaching, it’s time to start thinking about 2019. While we certainly can’t see into the future, with some forward-thinking and educated predictions we can identify some of the most important marketing trends that are likely to dominate in 2019. Chatbots are on the rise.

Trends 88

Trends Marketing Automation Services Top of Funnel Paid Search Agency 88

Vidyard

DECEMBER 10, 2019

So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Best Video Marketing-Based Demand Campaign: True Influence. But the real hero of this campaign was how the personalization shines through in both the narrative and visual aspects of these stories.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Hubspot

APRIL 12, 2019

All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. The 11 Best Marketing Automation Software in 2019. Basically, the workflows tool is automation beyond email, so you can scale your growth and spend less time on repetitive tasks. HubSpot Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

ClearVoice

DECEMBER 16, 2018

Many of the repetitive tasks of lead generation, data collection and interpretation, targeted email campaigns, and content curation now fall under the umbrella of marketing automation. Moving into 2019, 40% of large businesses expect to launch a chatbot or other type of intelligent assistant in the next year. Data Collection.

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Content4Demand

DECEMBER 6, 2018

And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. However, we’re seeing some brands really turn the webinar model on its head, and I think we’ll see even more movement in 2019. Adding emojis to your email subject lines is only the beginning.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. 2019 goal setting and metrics to match. Don’t panic. Download Here.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

ATAK Interactive

MAY 23, 2019

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Especially, those that buy or sell email lists. In 2019, that has all changed. Design Matters.

Email Marketing 60

Email Marketing Trends CAN-SPAM Privacy 60