KoMarketing Associates

MAY 1, 2019

DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives. At least 16 percent claimed that it will rise by more than 30 percent.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. That’s plenty, but far from all.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Engagio

APRIL 12, 2024

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. ” In fact, 52% of customers expect offers to always be personalized — up from 49% in 2019.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

KoMarketing Associates

JULY 11, 2019

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. We’re still in the early days of AI for B2B marketing and sales, and there is a great deal of education that is needed to close the gap between implementation and expectations,” said Peter Isaacson, CMO at Demandbase.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Our previous studies from 2018 and 2019 showed ABM to be a top priority for B2B teams seeking: Internal alignment between Marketing and Sales. Budgets dedicated to ABM increased by 40 percent year over year, from 20 percent in 2019 to 28 percent in 2020.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

Engagio

JULY 1, 2021

According to the SiriusDecisions 2019 Portfolio Marketing Study, 86 percent of high-performing organizations have defined target market segments, and 30 percent of high-performing ABM teams are about 30 percent more likely to customize content. A core feature within Demandbase One is Selectors. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use! In 2019, Marketers will tackle these challenges and really change the game for B2B marketing.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

DemandBase

MARCH 19, 2019

“You have to have dedication and passion to change the world” @Demandbase #ABMSummit #abm #marketing pic.twitter.com/cWrDuwrDmn. — mariagianotti (@mariagianotti) March 14, 2019. ? — Andrew Gaffney (@agaffney) March 14, 2019. Awesome @Demandbase #ABMSummit // thanks for letting me be a part of this no pressure at all.

Account Based Marketing 66

Account Based Marketing ABM DemandBase Marketing AI 66

DemandBase

JANUARY 3, 2019

With so many great events happening in 2019, narrowing down our list proved to be more difficult than ever. From the quality of the content to the networking opportunities, their Summit series and Tech Exchange are must-attend events in 2019. SiriusDecisions always manages to rank high on our list of favorites. Adobe Summit.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Martech

FEBRUARY 9, 2022

The study focused specifically on changes from 2019 to 2021, which covers pre-pandemic data, as well as how video consumption and marketing strategies evolved over the last two years. In 2021, video uploads on Wistia were up 73% from their pre-pandemic level in 2019. Read more: Demandbase jumps out ahead in B2B streaming race.

Video Marketing 94

Video Marketing Planning DemandBase Guidelines 94

DemandBase

AUGUST 10, 2020

B2B firms see a 40 percent year-over-year increase in ABM budgets from 2019 to 2020. It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. The cancellation of our annual tent pole event was a bummer.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. At Demandbase, we’ll be offering our online ABM certification courses free of charge – just use code CAREERGOALS at the registration page. Use this as an opportunity to gain new professional skills.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

JANUARY 14, 2021

In their 2019 World Class Sales Practices Report , CSO Insights notes only 56.9 We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we use machine learning to identify this information; we call it the Qualification Score.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

PureB2B

MARCH 4, 2019

It starts… #B2BMX pic.twitter.com/w2cKgZTo37 — PureB2B (@ThinkPureB2B) February 25, 2019. We had an awesome crowd, and it was great to dive into what I feel is the biggest challenge for demand marketers in 2019, the gap in quality follow up from sales based SDR teams.

DemandBase 85

DemandBase Brand Identity Branding Buzz 85

Valasys

MARCH 25, 2019

On the 21 st of March, the 2019 Martech Awards organized by B2B Marketing celebrated the very best of talent, achievement and success in the B2B martech arena. Winner: Demandbase Highly commended: Agent3. The winners were among those companies that have transformed the very landscape of B2B marketing through technology.

Marketing Management 40

Marketing Management Demand Generation Agencies B2B Marketing Paid Search Agency 40

Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic.

Account Based Marketing 91

Account Based Marketing ABM Ideal Customer Profiles Profiling 91

InsightSquared

JUNE 13, 2019

BOSTON – Ramp – June 13, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, has kicked off its annual revenue operations conference, Ramp, taking place on Thursday, June 13 – Friday, June 14, 2019, at the Revere Hotel in Boston. Platinum sponsors are Demandbase and Lucidchart. About InsightSquared.

Marketing Management 48

Marketing Management Forecasting Marketing Attribution Paid Search Agency 48

InsightSquared

JUNE 5, 2019

Earn Certification (IS2 ’19) Badge for InsightSquared’s Revenue Intelligence Software – Wednesday, June 12, 2019 – Boston. WHAT: InsightSquared ‘19 Certification at Ramp 2019. WHEN: Wednesday, June 12, 2019, 12:00 p.m. – Platinum sponsors are Demandbase and Lucidchart. WHERE: Revere Hotel, 200 Stuart Street, Boston, MA.

Training 27

Training Marketing Attribution Marketing Management Salesforce.com 27

Heinz Marketing

FEBRUARY 20, 2019

To help you get (and stay) on the right path to achieving webinar success, we’re excited to announce our new blog series — The Road to Webinar World 2019. To learn how to do this and much, much more, join us at ON24’s Webinar World 2019 from March 11-13 in San Francisco, CA! Can’t make it to Webinar World?

Webinar Metrics 61

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 61

DemandBase

OCTOBER 23, 2018

As we transition to Fall with 2019 planning and the holiday season on our brains, we can’t help but reflect back on all Summer ‘18 had to offer. but as we head into 2019, there has been a massive amount of education, interest and implementation of ABM across the country. ABM: Going from what to how. Why should I be doing ABM?”

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

Marketing Insider Group

AUGUST 3, 2020

According to a report from Sagefrog Marketing Group, a mere 11% of organizations listed sales and marketing alignment as one of their top marketing objectives for 2019. Unfortunately, most businesses don’t see this as a priority. How to Get Sales and Marketing Aligned. The foundation for alignment is motivation and understanding.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

DemandBase

APRIL 3, 2019

Check out our webinar, “ The State of Artificial Intelligence (AI) in B2B Marketing ” on Wednesday, April 24, 2019 at 9 a.m. 8, 2018 to Jan 25, 2019. The post 5 Key Findings on the State of Artificial Intelligence in B2B Marketing appeared first on Account-Based Marketing – Demandbase. PT/12:00 p.m. Survey Methodology.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

Rollworks

MAY 21, 2018

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

ClickZ

NOVEMBER 9, 2020

According to Gartner’s 2019 Marketing Technology Survey , nearly 80% of marketing leaders said their roadmap doesn’t extend beyond 18 months. Source: Gartner 2019 Martech Survey. Source: Gartner 2019 Martech Survey. The martech roadmap is not a long-term plan. And how can it? The answer is: everyone, if you’re doing it right.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

DemandBase

FEBRUARY 21, 2019

And that is exactly what Chris Golec, Founder and CEO of Demandbase, Jessica Fewless, VP of ABM Strategy, Demandbase, and I did. But that is no longer the case in 2019. The post Why We Wrote a Book on ABM: 4 Years in the Making appeared first on Account-Based Marketing – Demandbase. You write a book.

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

DemandBase

NOVEMBER 3, 2019

The Marketing Technology Landscape created by Scott Brinker & Chiefmartec.com is a case in point — back in 2017, they branded it the ‘Martech 5000’ but the number of technologies kept growing; fast-forward to 2019 and it’s over 7000! Can you choose from this many options? USING THE RIGHT MARKETING TECHNOLOGY MAKES A DIFFERENCE IN ABM.

Account Based Marketing 56

Account Based Marketing ABM DemandBase Forrester 56

ClickZ

JULY 3, 2019

Source: Demandbase. According to chiefmartec.com, there are over 7,000 martech solutions as of 2019, and the martech landscape has grown year-over-year by double or, originally, triple digits since 2011. Peter Isaacson is the CMO for Demandbase. Just measuring results across the funnel became a herculean task. The next phase.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

DemandBase

SEPTEMBER 11, 2018

In the five years since I’ve been doing Account-Based Marketing – three of those at Demandbase, with the other two as a Demandbase customer – I’ve enjoyed making an ever-increasing impact on my business. Mark your calendar for March 14-15, 2019 and plan to be at Pier 27 in San Francisco for this seminal industry event.

Account Based Marketing 49

Account Based Marketing ABM DemandBase Peer-to-peer 49

DemandBase

FEBRUARY 26, 2019

Rhodette Zuñiga, Manager of Customer Success at Demandbase, helped evangelize the network in NYC. LH: At Demandbase, we’ve taken some steps to grow awareness on gender equality issues as well. LH: That’s great to hear the network is expanding so rapidly, I’m excited to see what 2019 will bring!

DemandBase 63

DemandBase B2B Peer-to-peer Network Marketing 63

DemandBase

SEPTEMBER 10, 2019

Jami Marseilles, a CAF athlete, and Chris Golec, CEO of Demandbase. I experienced this nearly six years ago at Demandbase when we launched a program to pack meals for developing countries in our San Francisco office through an organization called Rise Against Hunger. appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 40

Account Based Marketing ABM DemandBase Paid Search Agency 40

DemandBase

OCTOBER 2, 2018

SiriusDecisions recently published the “ Top Five Things CMOs Must Have on Their Radar for 2019 Planning ”. Self-described as a “Doppler radar” list for CMOs, the blog includes five areas that marketing leaders should have top of mind going into 2019. It may be a surprise that Field Marketing is called out as a key 2019 initiative.

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program? We can’t afford to be agnostic.

Demand Generation Agencies 61

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

ClickZ

OCTOBER 9, 2020

In fact, according to a Demandbase survey , by 2019, 84 percent of marketing and sales professionals were either already using AI as part of their business operations or were in various stages of planning and implementing their AI strategies.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52