KoMarketing Associates

JANUARY 25, 2019

There are several social media networks out there that marketers can use to resonate with their target audience. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. Marketers to Increase Spend on Social Media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

FEBRUARY 7, 2019

As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic. Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM.

Account Based Marketing 153

Account Based Marketing ABM Marketing Report Advertising Benchmark 153

KoMarketing Associates

MARCH 10, 2020

As marketers look ahead to the coming months, digital video and mobile appear to be leading the way in terms of areas of investment, according to new research. Integral Ad Science recently published its “Industry Pulse Report 2020,” and statistics showed that organizations are expected to spend close to $41.76 This is a 20.8%

Mobile Marketing 157

Mobile Marketing Marketing Report Video Marketing Planning 157

KoMarketing Associates

JUNE 24, 2020

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Over the next six months, most marketers (37%) said that they expect their programmatic advertising budget to only increase by 10% or less.

Marketing Report 156

Marketing Report Allocation Advertising Advertisements 156

KoMarketing Associates

MARCH 3, 2020

As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2% who cited this as a priority in August 2019. claimed the same back in August 2019.

Trust Marketing 159

Trust Marketing Customer Surveys Ad Building CMO 159

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Social Media Marketing and Video Content. recorded back in 2019.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Statistics 159

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Instagram Remains a Top Channel for Marketers. Specifically, 81% of respondents are using Instagram Stories to resonate with their target audience and prospects.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent in February 2019.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

APRIL 3, 2019

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field.

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

Customer Experience Matrix

JANUARY 14, 2019

I review a lot of surveys -- easily a dozen each week. Consumer Attitudes: Personalization If marketers hold any truth to be self-evident, it’s that today’s consumers want and expect personalization. This may come as a shock to marketers who have put anticipating needs at the top of their list of reasons to do personalization.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. Now that more Agile marketing newbies are maturing into pros and gaining more experience with Agile practices, the qualitative long-term benefits of the methodology are also coming to light. It’s faster!”. “We

Planning 331

Planning Customer Satisfaction Paid Search Agency Work Management 331

Martech

AUGUST 31, 2021

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications.

Customer Surveys 129

Customer Surveys Marketing Management Paid Search Agency Digital Transformation 129

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel.

Social Media 279

Social Media B2B Thought Leadership Media B2B 279

InsightSquared

JUNE 28, 2019

Ramp 2019, the revenue ops event of the year organized by InsightSquared, returned this year with exciting news and insightful discussions. Together attendees gained insights, skills and, most importantly, connections to meet the demands of today’s go-to-market team. The Impacts of Marketing. InsightSquared Solutions Reveals.

Marketing Automation Services 136

Marketing Automation Services Marketing Analytics Tools Forecasting Customer Surveys 136

KoMarketing Associates

APRIL 25, 2019

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. About 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

Marketing Report 137

Marketing Report Advertising Agencies Barriers Analytics 137

KoMarketing Associates

DECEMBER 20, 2018

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. However, there are still known barriers to making the most of these initiatives, according to the report.

Budget Programs 145

Budget Programs Marketing Report Barriers Paid Search Agency 145

KoMarketing Associates

NOVEMBER 20, 2018

As marketers look ahead to the coming months, new research suggests that they are investing more money in MarTech than any other tactic. Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. This was followed by web (9.9

Customer Surveys 145

Customer Surveys Advertising Agencies Gartner Paid Search Agency 145

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Stats 336

Stats Marketing Strategy Marketing & Strategy Webinar Metrics 336

KoMarketing Associates

DECEMBER 5, 2019

Many marketers have account-based marketing (ABM) strategies in place, but a lack of sales and marketing alignment continues to hold them back from achieving their top objectives. However, improving sales and marketing alignment (43%) and increasing accounts and contacts (43%) continue to be key obstacles.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 percent of marketers say they look at engagement.

Social Media 141

Social Media Marketing Report Social Marketing ROI 141

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar?

Social Media 98

Social Media Media Brand Identity Branding 98

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 352

Planning Analytics Enterprise Management Work Management 352

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Here’s a quick explainer of what thought leadership content marketing includes. So, how do you do it right?

Thought Leadership 363

Thought Leadership B2B Thought Leadership Research Practices 363

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? billion in 2019. Templates, Reporting, A/B testing. Automation, Reporting. Forever free.

Marketing Management 370

Marketing Management Email Marketing Budget Programs B2B Marketing 370

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. Each piece of your content marketing works to reinforce this message, as well.

Marketing & Strategy 339

Marketing & Strategy Marketing Strategy Content Marketing Planning 339

Zoominfo

APRIL 1, 2019

If you’re not familiar with technographic data, get caught up by reading one or more of the following articles: 3 Key Takeaways from ZoomInfo’s 2019 Technographic Data Report 6 Reasons to Target Prospects Using Technographics 2019 Technographics in Sales [Infographic]. About This Research. Let’s jump right into it!

Statistics 197

Statistics B2B Sales B2B Zoominfo 197

Marketing Insider Group

OCTOBER 20, 2020

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition.

Business 360

Business Work Management Correlation Cable 360

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations. Venture funding.

Marketing Report 115

Marketing Report Email Marketing Enterprise Management Work Management 115

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. The report also says spending growth on durable goods should remain high at 4.7% Sixty percent of those surveyed by IAB expected their ad budgets to drop 6%-10%. household in 2019 was estimated at $400$500.

Paid Search Agency 117

Paid Search Agency Spending Ads Forecasting 117

Sword and the Script | B2B

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. That alone will 10X your marketing.

Statistics 64

Statistics Work Management B2B Thought Leadership Marketing AI 64

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 363

Marketing Budget Marketing Budget Creation Budget Programs Research 363

Webbiquity

OCTOBER 13, 2020

2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. Two recent research reports provide useful insights. Here are six of the most important findings about buying trends and plans for B2B marketers. How have plans changed since the third quarter ?

Buy 281

Buy Research Work Management Trends 281

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring.

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. These processes are important to track accurately and benchmark to achieve the SaaS performance expected in the market. Typical SaaS Sales Metrics.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Salesforce Marketing Cloud

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Many B2B marketers are finding success using the same social media strategies as B2C brands. What you’ll learn What is B2B social media marketing? A lot of that comes down to finances.

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109