Webbiquity

JANUARY 21, 2020

An astounding 34% of data breaches in the 2019 Verizon Data Breach Investigations Report involve internal actors, and according to the 2019 Varonis Data Risk Report , 17% of all sensitive files were accessible to every employee. The numbers bear this out. Insider threats are particularly common when an employee has just left the job.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

Heinz Marketing

OCTOBER 23, 2018

Yes, just one month into Q4 the most proactive B2B marketers are starting their 2019 planning process. I also know a lot of B2B marketers don’t start planning until late January simply because corporate objectives aren’t finalized and budgets aren’t set. I suggest following these 5 steps to planning your 2019 marketing budget.

Marketing Budget Creation 69

Marketing Budget Creation Planning Marketing Budget Budget Programs 69

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent in February 2019.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. So make this something you do before entering 2019!

Planning 266

Planning Tips Top of Funnel Work Management 266

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. At least 16 percent claimed that it will rise by more than 30 percent. Sales and Marketing Continue to Close the Gap.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

AUGUST 2, 2019

The “State of Influencer Marketing 2019” report published by Linqia recently discovered that 66 percent of marketers ran three or more influencer marketing campaigns last year, and 42 percent now have an “always-on” strategy. About 17 percent of marketers say that they have an annual influencer marketing budget of more than $1 million.

Marketing Report 121

Marketing Report Marketing Budget Marketing & Strategy Marketing 121

Litmus

APRIL 4, 2019

Whether email marketing is a new part of your business or an established component, building your budget for the year—and deciding how exactly you’ll spend it—can be a daunting task. 46% of brands are increasing their overall email marketing budget. Did you ever wonder how your peers spend their email marketing dollars?

Budget Programs 78

Budget Programs Marketing Budget Marketing Budget Creation Email Marketing 78

DivvyHQ

DECEMBER 12, 2018

Hopefully your content marketing budget won’t do the same. As such, content managers are frequently in the position of needing to prove their value, and make a compelling case to higher-ups that supporting their efforts with more budget will be highly beneficial for the business. Content Marketing Works. It just does.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

KoMarketing Associates

AUGUST 1, 2019

Walker Sands recently published the “State of Martech 2019” and statistics showed that 75 percent of marketers agree that they invest in the right amount of martech. Furthermore, they expect to spend more of their budget on it as the remainder of the year rolls on.

Budget Programs 121

Budget Programs Planning Statistics Marketing & Strategy 121

KoMarketing Associates

DECEMBER 17, 2019

Merkle recently published its “Customer Engagement Report” for Q4 2019, and statistics showed that 86% of marketers now have a defined budget to execute personalized messaging today. However, marketing budgets are set to grow in the coming months, which may help.

Marketing Report 159

Marketing Report Marketing Budget Creation Planning Personalization 159

KoMarketing Associates

DECEMBER 20, 2018

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. This year, 43 percent of marketers claim that their marketing budget is their top restraint. About 48 percent expect it to at least stay the same.

Budget Programs 145

Budget Programs Marketing Report Barriers Paid Search Agency 145

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 Currently, approximately two-thirds of digital budgets go toward video (mobile and desktop video are evenly allocated).

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

KoMarketing Associates

JUNE 19, 2019

Most marketers are confident that they will reach their primary goals this year, but new research shows that their budget is still holding them back from exceeding expectations. However, most respondents (59 percent) stated that budget limitations are still holding them back. The Growing Need for Adequate Data.

Statistics 120

Statistics CMO Custom Publishing Paid Search Agency 120

KoMarketing Associates

JANUARY 9, 2019

Research showed that overall, 68 percent of marketers intend to spend more on social media ads in 2019, suggesting that the tactic is continuing to pay off. At the moment, the majority of marketers’ social media budget (almost 60 percent) goes toward content creation. The Growing Investment in Social Media Marketing.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. Optimizing paid search was also a top tactical priority, proving that paid search remains a key initiative for top marketers in 2019. We can expect to see ad spend increase on social platforms throughout 2019 and into 2020.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Aberdeen

JANUARY 30, 2020

But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year. As you plan for 2020, remember the impact of these three 2019 trends—the continued growth of artificial intelligence, data privacy maturation, and voice technology. Data Privacy Maturation.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

B2B Marketing Directions

AUGUST 15, 2021

Marketing Budgets Fall The "headline" finding of the Gartner research points to a significant decline in marketing budgets as a proportion of company revenue. These responses indicate that B2B survey respondents are taking diverse approaches to budget allocation decisions. in 2020 to 5.8% in 2021, a decline of 6.9

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

ClickZ

NOVEMBER 1, 2019

Chief Marketer released a “ 2019 Martech Outlook Survey ” this week which reveals some interesting insight into the industry. Key findings include: 54% of marketers think martech budgets will increase next year. Many marketers (39%, the largest group) report spending 10-25% of their marketing budgets on martech.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

Vidyard

NOVEMBER 15, 2018

And if there’s one thing I keep hearing over and over again it’s: “I’m being asked to drive more leads and pipeline for next year and I don’t have an increase in budget.” Miovision has started implementing these trends to get a headstart on their 2019 goals and already have the results to show for it.

Trends 132

Trends Video Marketing B2B Webinar Metrics 132

KoMarketing Associates

SEPTEMBER 29, 2020

COVID-19 has made it extremely difficult to hold almost any in-person events for 2020, so many B2B marketers have reallocated some or all of their in-person events budgets into digital channels. ” B2B Advertising is Doing Well in 2020, Though It’s Growing at About the Same Rate as 2019. Conclusion.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

Biznology

JANUARY 22, 2019

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. It requires thoughtful strategy, real budget, and a keen integration with the rest of the marketing mix. And the AI continues to improve, daily. Will CX be the B2B buzzword of 2019? Happy 2019 to us all.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Contently

JANUARY 3, 2019

I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. Most people don’t have the equipment, and most companies don’t have the budget or expertise to explore such an experimental space. We should all stop doing them.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

ClickZ

OCTOBER 17, 2019

Titled “ Martech: 2020 and Beyond ,” the report explores current and future trends about spend, budget, skills needed, investments made, and more. Martech budgets have increased 25% in North America since last year. billion in 2019. Martech budgets up 25% from 2018 to 2019 in North America.

Budget Programs 68

Budget Programs Paid Search Agency Marketing Automation Services Marketing Budget Creation 68

Industrial Marketing Today

NOVEMBER 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

EverString

FEBRUARY 19, 2019

The post The 4 Must-Dos for 2019 Marketing Budget Planning appeared first on EverString.

Marketing Budget Creation 48

Marketing Budget Creation Planning Marketing 48

Adobe Experience Cloud Blog

JANUARY 11, 2019

If this continues, as many of our budgets are steadily being increased for this channel, it will inevitably lead to an enormous amount of wasted spend with little actionable insight to build on. Marketing Psychology in 2019: Back to Basics. Driving with Emotion. The emotional component is frequently overlooked in the realm of digital.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

Golden Spiral

DECEMBER 12, 2019

When developing your annual marketing budget, develop your strategy first, identify any key initiatives that require up-front investment, invest based on past company data and the best stats from your industry, plus choose ways to experiment that may result in growth. Invest Based on Data : What worked in 2019 and why? Paid LinkedIn?

SEM 83

SEM Marketing Budget Paid Search Agency Marketing Budget Creation 83

Sprout Social

DECEMBER 13, 2018

What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Increase the social media budget. Conclusion.

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

Sage Marketing

SEPTEMBER 2, 2020

One of our SaaS clients was hit the hardest, with almost a quarter of their leads coming from trade shows, conferences, and face-to-face meetings in 2019. We were challenged to prove that even with the current SaaS marketing budget , we can overcome business gaps and manage to bring relevant business opportunities despite the situation.

Paid Content 98

Paid Content Cost per Lead Webinar Metrics Startups 98

Golden Spiral

JANUARY 22, 2021

Updated from December 12, 2019. With new variants of COVID-19, accelerated vaccine distribution, a new administration in Washington, and a surge of technological innovations that would've taken years, your biggest budget challenge will be flexibility. You may have always set quarterly goals and tracked your budget accordingly.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

KoMarketing Associates

JANUARY 14, 2020

Merkle published its “Digital Marketing Report” for Q3 2019, and statistics showed that the average share of visits to company sites produced by social media remained steady between Q2 and Q3 at 4%. Previous research indicates that social media continues to be a means of connecting marketers with their target audience.

Social Media 157

Social Media Spending Social Marketing Media 157

Ledger Bennett

JULY 15, 2020

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. When a crisis hits, a company’s marketing budget is usually the first to go.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

Webbiquity

MAY 3, 2022

What’s clear though is that the industry will never return to 2019. While both the number of events and attendance are expected to rise this year versus 2021 (hardly shocking), they won’t quite return to 2019 levels. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. However, statistics now favor demand gen budget growth as the pandemic continues to unfold. Content Marketing and the COVID-19 Pandemic.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. The digital marketing trends of 2019 to look out for exist largely in the area of search.

Trends 103

Trends Planning Paid Search Agency Amazon 103

AgencyEA

FEBRUARY 18, 2019

As a global full-service brand experience agency, EA conducts an annual industry-wide research study to learn more about the state of experiential, especially which trends will impact the industry in 2019 and beyond. Brands are increasing their experiential budgets as they see the value […].

Marketing Report 81

Marketing Report Trends Advertising Agencies Paid Search Agency 81