Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 27

Resource Management Work Management Planning CMS Development 27

Rev

JUNE 25, 2019

That’s B2B marketing in 2019 in a nutshell. . We’ve been inundated with process improvements, strategies, and marketing automation tools – there’s literally no shortage of things we can be doing. Ask a dozen marketers and you’ll get a dozen different responses. Email Marketing. Content, Video Marketing.

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Allocation 52

Webbiquity

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. What’s most interesting about the report is how spending tends to shift over time.

Allocation 239

Allocation Marketing Budget Planning SEM 239

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management Planning CMS Development 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Hinge Marketing

APRIL 3, 2025

Since we began this one-of-a-kind research project, we have tracked the evolving marketing strategies of successful accounting and financial services firms. You can purchase the full research report here. How do they navigate the complexities of today’s market? Which marketing tools and strategies are most effective?

Forecasting 71

Forecasting Service Peer-to-peer Planning 71

Webbiquity

DECEMBER 27, 2022

Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. Drumroll please… #10: Why Your B2B Marketing Should Feature Case Studies. That makes SEO one of the top areas of investment for B2B marketing teams. Image credit: Cup of Couple on Pexels.

Top of Funnel 173

Top of Funnel Case Studies Case Study Paid Search Agency 173

Single Grain

JULY 31, 2019

UPDATED FOR 2019! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. Dive Deeper: Marketer’s Guide to Mobile App Advertising. Mobile-First Indexing: Everything You Need to Prepare Your Site For 2019. 12 Quick Fixes to Make Your Mobile Traffic Convert.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Paid Search Agency Advertising 100

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Most of that spending comes from the US and China.

Spending 122

Spending Forrester Digital Transformation Paid Search Agency 122

Customer Experience Matrix

JANUARY 14, 2019

Consumer Attitudes: Personalization If marketers hold any truth to be self-evident, it’s that today’s consumers want and expect personalization. This may come as a shock to marketers who have put anticipating needs at the top of their list of reasons to do personalization. consumers to letting companies use their data for marketing.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Graphic source: Keap report. Eighty-seven. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Planning 174

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. Account-based marketing (ABM) is a strategy, not a technology.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

Porch Group Media

DECEMBER 11, 2019

Top 15 Marketing Charts of 2019. And soon will come all the great pieces on marketing trends and predictions for the new year. However, before looking forward, as a marketer, I love charts so here’s a look back at some of the top marketing charts of 2019. Most Important Challenges for 2019.

Paid Search Agency 64

Paid Search Agency Marketing & Strategy Marketing Budget Social Media 64

Outgrow

DECEMBER 26, 2019

19 Personalization Statistics you Need To Know In 2019. Marketers have always vouched for personalization. Personalization in your marketing initiatives should be perfectly balanced, as all things should be. Personalized content has been a blessing to the world of marketing. What Do Marketers Say?

Statistics 70

Statistics Personalization Outgrow Purchase Intent 70

Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. Today, mounting research shows that mobile optimization is even more vital to your email marketing strategy. First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

ClearVoice

MARCH 13, 2019

Effectively marketing content can be difficult, but when you consider that best practices, audience preferences, and content creation techniques change frequently, things move from being difficult to nearly impossible for marketers to keep up with. Influencer marketing continues to be double-edged sword. billion this year.

Studies 111

Studies Content Marketing Emarketing Mobile Advertising 111

Martech Advisor

NOVEMBER 27, 2019

The age of digital marketing is here, and isn’t going anywhere soon. With the onslaught of options for digital marketing tactics and tools to enhance brand presence online, it’s become increasingly important for brands to understand their audience's preferences and internet patterns. Why Is It the Future of Marketing?

Video Marketing 117

Video Marketing Allocation Marketing Budget Planning 117

B2B Marketing Directions

OCTOBER 3, 2021

Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The August survey results are based on responses from 282 senior marketing leaders at for-profit companies based in the United States. Firm and Industry Breakout Report" - This is the most detailed report.

CMO 96

CMO Customer Surveys B2B Gartner 96

Martech Advisor

JANUARY 23, 2020

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? In this article, we discuss: What is multicultural marketing. Examples of 2019’s best multicultural marketing campaigns. of the total advertising and marketing spends is directed toward them.

Practices 109

Practices Marketing & Strategy Marketing Strategy Examples 109

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Litmus

APRIL 18, 2019

If you’re looking to get the most out of your marketing budget, you should invest it in email marketing. Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows.

ROI 111

ROI Email Marketing Budget Programs Marketing Budget 111

chiefmartech

APRIL 12, 2022

It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. It shows your stack through the lens of a vendor market map and identifies the products you’ve selected. Vendor Category Map.

Marketing Automation Services 119

Marketing Automation Services Work Management Marketing Management Verticals 119

chiefmartech

APRIL 21, 2020

We’ll have an official report out later, but we wanted to get some of these key findings to you right away. Operations Orchestrator (MAESTRO) — a marketing technology and operations leader. Analytics Architect (MODELLER) — a marketing data and analytics specialist. Overall Marketing Technologist Job Responsibilities.

Enterprise Management 132

Enterprise Management Work Management Marketing Management Marketing Automation Services 132

Hinge Marketing

JUNE 19, 2019

In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems. This article focuses on viewing marketing from the customer’s point of view. Yet many B2B and professional services marketers today treat their digital brand as a dusty display ad.

Work Management 113

Work Management Marketing Management Marketing Budget Top of Funnel 113

ClickZ

JULY 26, 2019

With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. Thereby, also taking up an increasing portion of organizational marketing spend, too. Why mobile advertising?

Mobile Advertising 111

Mobile Advertising Paid Content Paid Search Agency Advertising 111

Martech Advisor

DECEMBER 10, 2019

From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. As we look forward to 2020, it’s clear that the groundbreaking developments we saw this year in social media will continue to redefine and reinvent how brands approach online marketing.

Social Media 127

Social Media Social Marketing Paid Search Agency Media 127

Martech Advisor

FEBRUARY 25, 2020

Digital marketing strategies have changed drastically in the last decade. Marketers have shelved questionable techniques such as black-hat SEO, deceptive advertising, mass emails, and content scraping, to avoid legal consequences (GDPR, CCPA, etc.) What Is a Digital Marketing Strategy? SEO and Content Marketing Strategies.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 145

Martech Advisor

JANUARY 16, 2020

The martech landscape is fast evolving, and the marketing technologist’s job is becoming more comprehensive. Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020.

Planning 97

Planning Enterprise Management Paid Search Agency Work Management 97

Martech Advisor

JANUARY 24, 2020

China’s substantial population, its thriving economy, and unique cultural norms make it an exciting region for marketers around the globe. In our Chinese New Year special, we discuss: Why marketing to China is now a key priority. Five tips to help you outline a marketing strategy for China. With approximately 1.2

Paid Search Agency 85

Paid Search Agency Multi-Channel Advertising Agencies Marketing & Strategy 85

DivvyHQ

APRIL 4, 2019

It’s the continued story of marketing having to prove its worth. Marketing spends money so it’s imperative to show the correlation of that spending with new business generated. It comes down to marketing being recognized as an asset, not just an expense. It’s on the minds and budgets of many CMOs.

CMO 108

CMO Work Management Budget Programs Marketing Management 108

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Marketers spend a lot of money online; overall, U.S.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Televerde

SEPTEMBER 10, 2020

Virtually overnight, organizations had to reinvent the way they do business and refashion their strategies and processes for digital engagement— including the way they market to prospects and customers. Whether they wanted to or not, marketing departments are now doubling down on digital. A sudden shift in priorities—and budgets.

Marketing AI 103

Marketing AI Planning Paid Search Agency Digital Transformation 103

Top Rank Marketing

JULY 14, 2023

LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52 percent, and Twitter at some 39 percent, with 22.3 percent of all U.S.

Top of Funnel 52

Top of Funnel B2B Marketing Budget Management Spending 52

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. in 2020 to 5.8% in 2021, a decline of 6.9

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98