Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Check your social media protocols.

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” 2019 goal setting and metrics to match.

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Paid Content Social Media Planning Campaigns 111

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

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Social Media Brand Identity Branding Media 136

Biznology

MARCH 7, 2019

But other events have emerged, too, to support marketers seeking information on martech, data, personalization, ecommerce, social media and other challenging topics. Here’s a lineup of top-quality conferences scheduled in the remainder of 2019. March 2019. April 2019. May 5-8, Austin, Sirius Decisions 2019 Summit.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy. Immersive experiences.

Social Media 99

Social Media Social Marketing Media Trends 99

SmartBug Media

DECEMBER 28, 2018

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Have a big social media presence—build relationships and communicate with your market and customers. Doing so will make a difference!

Social Media 83

Social Media Trends Media Blogger 83

Martech Advisor

AUGUST 16, 2019

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. The world of digital marketing has become saturated and brands began 2019 desperate to stand out.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Hubspot

JULY 23, 2019

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. "For

Social Media 101

Social Media Social Marketing Media Planning 101

Magisto

DECEMBER 12, 2019

Time to meet your new best friend – your complete social media content calendar guide for 2019-2020 filled with: content calendar template examples, weekly, monthly, and yearly holiday inspiration to help you kick-start your content strategy. . Need some help in the video marketing idea department? Already familiar? Smartsheet.

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Social Media Media Template Content 93

Buffer

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. And at Buffer, Stories has been a major focus in 2019 as well. Not to mention, we had a ton of Stories podcast episodes in 2019, which you can find in our archives. . The Best Instagram Stories of 2019. I’m definitely among that group.

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Best Practices Template Social Media FAQ 100

Biznology

DECEMBER 31, 2018

This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” For videos shared via social media, the thumbnail is the only chance you get to stop the viewer from scrolling past your video. The post 2019 Video Trends Watch appeared first on Biznology. 6-Second Video Ads. Or product features? (If

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Trends Video Marketing Enterprise Management Work Management 112

Buffer

DECEMBER 3, 2018

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Today we’re covering everything you need to know about decoding social media algorithms in 2019 and what brands can do to thrive. Let’s dive in! Brian : Hi everyone! Let’s kick it off.

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Social Media Media Social Networks Linkedin 111

Hubspot

APRIL 2, 2019

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

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Brand Identity Branding Work Management Guidelines 101

ClearVoice

JANUARY 30, 2019

Buffer’s 2019 State of Social report touts importance of stories. Social media stories will continue to have an important place in brands’ social marketing plans in 2019, according to Buffer’s just-released “State of Social” report , even though more than 1/3 of brands are unsure about how effective stories are.

Social Media 76

Social Media Media Youtube Custom Publishing 76

SEMrush

MAY 15, 2019

billion global digital buyers in 2019. Social media channels can become alternative marketplaces for eCommerce brands. In this article, we will explain how to use video content marketing to grow eCommerce brands on social media. There will be 1.92

eCommerce 102

eCommerce Social Media Social Marketing Video Marketing 102

Scoop.it

JUNE 18, 2019

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong. It’s only April, but the first quarter of 2019 has had more than its share of social media snafus.

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Social Media Media Paid Search Agency Work Management 82

Content Standard

JANUARY 22, 2019

Nothing brings people together more than a reason to celebrate, and holiday-related content is always a major win for brands when it comes to generating awareness and taking part in the global conversations that get their audiences excited. Did your brand miss out on #WorldKindnessDay or #InternationalCoffeeDay? Schedule a demo.

Social Media 68

Social Media Media Planning Social Marketing 68

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. How important is authenticity on social media? BrandsGetReal: Social media & the evolution of transparency.

Social Media 111

Social Media Trends Personalization Brand Identity 111

LiveRamp

MARCH 18, 2019

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike. Here are a few we learned: Authenticity in product development.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

Bannerflow

JANUARY 20, 2020

During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. But first, a reminder of our exceptional winners… Winter 2019. The Bannerflow best display ad campaign of winter 2019 went to Hallon. Spring 2019. Summer 2019. Autumn 2019.

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Display Advertisements Advertising Campaigns 97

Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Ashleigh Patterson, Senior Director, Global Content Marketing & Social Media, RBC. In this session, marketers from B2B and B2C brands show their ROI models and explain how they connect their content to results.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Liveintent

JANUARY 6, 2020

LiveIntent Recognized as One of the Hottest Companies of 2019. We’re beyond thrilled to be recognized as one of the hottest companies in the space for 2019, joining giants like LiveRamp, Xandr, Index, and The Trade Desk, and nimble innovators like TripleLift, Innovid, and Beeswax. But, 10 years in, LiveIntent is still innovating.

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Paid Search Agency Companies Custom Publishing Advertisements 118

Contently

JANUARY 3, 2019

I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. Deborah Block, senior manager of owned media at Libris by PhotoShelter. Tina Nguyen, head of production at Vox Media. Carly Walsh, senior communications manager at Vox Media.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. What is surprise and delight? Host an event.

Brand Identity 98

Brand Identity Branding Viral Marketing Ideal Customer Profiles 98

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. Below are several trends in social media for the new year as well as a handy social media cheat sheet to keep your content optimized. What’s New for 2019?

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Social Media Media B2B Linkedin 50

Optinmonster

OCTOBER 30, 2019

When you think about selling on social media, the first thing that probably comes to mind is ads or unsolicited DMs from brands trying to get you to check out their products. You’ll be interested to know that the most successful businesses on social media don’t always go in for the sale right away.

Statistics 77

Statistics Social Media Social Marketing Media 77

Hubspot

MARCH 11, 2019

Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). National & Global Holiday Calendar: 2019-2020. January 2019.

Social Media 78

Social Media Template Media Work Management 78

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Martech

AUGUST 2, 2021

This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Too often, marketers put the media cart before the strategy horse. Read more about OOH’s digital transformation here.

Media Plans 116

Media Plans Planning Media Digital Transformation 116

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

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Planning Marketing Proposals B2B Thought Leadership Work Management 124

Aberdeen

JANUARY 30, 2020

It’s a new year and that means your social media feeds and email inboxes are being inundated with 2020 trends articles. But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year. Everyone wants to figure out what trends are next in their respective industries.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Outbound Engine

JANUARY 28, 2019

As a result, we’ve put together this free guide to social media. Our 2019 Social Media Guide for business owners will help give you direction as you map out your social media marketing strategy for this year and beyond. What’s In The 2019 Guide. How to get started with a social media strategy.

Social Media 41

Social Media Media Business Planning 41

Brandpoint

NOVEMBER 2, 2022

Business news is beating out traditional branding information in what’s important to a company’s stakeholders. Finding new ways to bring brand and business continuity to your company and clients is increasingly important. What was important to the consumer became important to the brand. ESG goes further.

Brand Identity 62

Brand Identity Branding Media Business 62

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package. Why we care.

Brand Identity 74

Brand Identity Branding Paid Search Agency Advertising Agencies 74

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey found that the top priority for marketers this year is in increasing brand awareness, followed by enhancing customer experience. Sponsored products and sponsored brand ads are utilized by 40% and 39% of respondents, respectively.

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Paid Search Agency Spending Ads Amazon 110