Contently

DECEMBER 12, 2018

Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). In 2019, great content is an inherent part of good marketing. And in 2019, we’re going to see that become true. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Data source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Hubspot

MARCH 19, 2019

If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. billion by 2019. billion by 2019. will spend over 350 million dollars on email advertising in 2019. billion by 2019. billion by 2019. Statista , 2019).

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Aberdeen

JANUARY 30, 2020

But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year. As you plan for 2020, remember the impact of these three 2019 trends—the continued growth of artificial intelligence, data privacy maturation, and voice technology. Data Privacy Maturation.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

The Lead Agency

APRIL 2, 2024

What Is the Difference Between B2B and B2C SEO While both B2B and B2C (business-to-consumer) SEO aim to improve website visibility and ranking in search engine results, the strategies are marked by distinct differences. B2C strategies are all about the purchase. B2C can appeal to all at once.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

DivvyHQ

JANUARY 23, 2019

If someone were to get all meta and survey B2C marketers about which survey results they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot. Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report.

Planning 49

Planning Content Marketing Allocation Research 49

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. The post A Look Back at Our Top 10 Articles of 2019 appears on circle S studio. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Webbiquity

NOVEMBER 8, 2022

Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Over 95% of consumers say they frequently or always check reviews before making a purchase (Spiegel, 2019). Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Heinz Marketing

OCTOBER 12, 2018

With summer out of the way and the colder seasons fast approaching, it’s time to start thinking about 2019. While we certainly can’t see into the future, with some forward-thinking and educated predictions we can identify some of the most important marketing trends that are likely to dominate in 2019. Chatbots are on the rise.

Trends 87

Trends Marketing Automation Services Top of Funnel Paid Search Agency 87

Outbrain

MAY 20, 2019

It might not take much to go from B to C in the English alphabet – but in the business world, getting your products and services from B2C is a long road that requires a lot of technical expertise. Effectively reaching out to customers is what a B2C business is all about. Small Businesses and How They’ll Fare in 2019.

Small Business Marketing 34

Small Business Marketing Planning Work Management First-Mover Advantage 34

Content Standard

APRIL 26, 2019

“Instagram is becoming an increasingly attractive place for brands to splosh some dosh and the numbers suggest this trend will continue into 2019, with advertisers increasingly turning their backs on Facebook’s news feed and making better friends with Instagram’s Stories,” writes Ellen Hammett for Marketing Week. .

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

Conference 107

Conference Advertising Agencies Enterprise Management Demand Generation Agencies 107

Outreach

MAY 16, 2019

So here are the top B2B Sales Challenges in 2019, plus some tips on how to beat any challenge and end the year as MVS (Most Valuable Salesperson). Moreover, B2B buying involves more decision-makers than B2C sales (about 6-10), making the task of engaging each stakeholder and building consensus more difficult.

Ideal Customer Profiles 85

Ideal Customer Profiles B2B Sales Marketing Automation Services B2B 85

Rev

JUNE 25, 2019

That’s B2B marketing in 2019 in a nutshell. . Unlike B2C, B2B sales are vastly more complex, almost all of the time. The post B2B Demand Generation Tactics Your Boss Expects You to Master in 2019 appeared first on LeadCrunch. advertisement. Drinking from a firehose. . But what should we be doing? High-Level Takeaways .

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Marketing Insider Group

MARCH 7, 2019

This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured. We’re breaking down exactly what […].

Research 218

Research Content Marketing Content Advertising Benchmark 218

Marketing Insider Group

JULY 31, 2017

In both B2C and B2B marketing, about a third of the marketing budget is spent on content. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]. Many successful brands invest even more.

ROI 278

ROI Content Marketing Content Marketing 278

Content4Demand

APRIL 10, 2019

However, technology specifically has continued to remain siloed as B2B or B2C point solutions. One of the key takeaways of that transformation was how technology is accelerating the convergence of B2B and B2C within the marketplace, leading to a deeper focus on customer relationships and experience. By Brian Anderson. .

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Sprout Social

MAY 10, 2019

A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. Partnering with the right people could be the best way to make sure that your content gets in front of the right people, regardless of whether you’re a B2B or B2C brand.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Content Standard

JANUARY 22, 2019

Savvy digital marketers looking for a head start in 2019 should be armed with the ultimate social media calendar : a 12-month list of the top national days, awareness weeks, and awareness months to participate in across social media. Have no fear—we have you covered. Schedule a demo. Featured image attribution: Roman Bozhko.

Social Media 67

Social Media Media Planning Social Marketing 67

Content Standard

JULY 9, 2019

One-size-fits-all messaging simply doesn’t have a place in email marketing best practices for 2019. Email marketing best practices for 2019 are focused on scaling efforts back. ” That’s what email marketing in 2019 is all about—a chance to show off your tone of voice, as well as your key messages.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

DivvyHQ

OCTOBER 17, 2018

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week. Even those in the B2C space can benefit from these three key insights. Keeping It Simple in 2019. Let’s break ‘em down. #1:

Advertising Benchmark 74

Advertising Benchmark B2B Marketing Automation Services Content 74

Aberdeen

OCTOBER 3, 2019

The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. Bringing B2C Fundamentals to the B2B Industry. Live Webinar: ABM Benchmarks for 2020.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. The Truth is Worth It" - The New York Times.

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. The post Marketing Influencers: Our 2019 Top 30 appeared first on ExoB2B. And it’s worth noting: there are 15 women, the exact parity.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

The Lead Agency

MAY 19, 2019

B2B Content Marketing and the Buyer Journey The B2B buyer’s journe y is typically longer and more complicated than that of a B2C buying decision. CMI’s B2B Content Marketing 2019 report details the developments, benchmarks, and budgets that are likely to affect content marketing going forward.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 89

DivvyHQ

DECEMBER 12, 2018

4 Indisputable Reasons to Increase Content Marketing Budget in 2019. The latest Content Marketing Trends report from CMI and MarketingProfs shows 78% of B2C respondents rating their content marketing approach as extremely successful, very successful, or moderately successful. Content Marketing Works. It just does.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

Hubspot

JULY 10, 2019

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. You can rock your quirks with others doing the same at Content Marketing World 2019 in September. A cruise line writes romance stories. Register by Dec.

Sample 89

Sample B2B Marketing Planning Content Marketing 89

Customer Experience Matrix

NOVEMBER 24, 2018

Oracle plans to release a dozen industry-specific data schemas including B2B and B2C verticals. The B2C customer segmentation features of CX Unity are available now. The full system is slated to be available in mid-2019. The structures will include both raw data and derived variables such as predictive model scores.

Marketing Management 235

Marketing Management API Verticals Trigger Marketing 235

SnapApp

DECEMBER 20, 2018

How will you reach new customers in 2019? To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Think Beyond Personas (B2B customers are B2C customers, too). That’s not going to change in 2019.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Adobe Experience Cloud Blog

APRIL 6, 2020

They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries. Please join us in congratulating the commercial partners who distinguished themselves in 2019 with their inspired work on behalf of our joint customers. Digital Experience Solution Partner of the Year.

Advertising Agencies 132

Advertising Agencies Work Management Marketing Management B2B Thought Leadership 132

Martech Advisor

AUGUST 30, 2019

51% of B2B marketers and 45% of B2C marketers prioritize visual assets in their content marketing strategies. Instagram’s revenue is expected to hit $14 million in 2019. Learn More: How to Market on Social Media: Genius Pinterest and Instagram Marketing Tips for 2019. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Media Trends 99

SWZD

MAY 14, 2019

There were a number of reasons given for this continued evolution such as B2C patterns influencing B2B, digital transformation, and so on. The post 3 Key takeaways from SiriusDecisions 2019 appeared first on Ziff Davis LLC. The B2B buyer journey can be a moving target, though. We hope to see you at next year’s summit!

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

Cintell

FEBRUARY 6, 2019

B2C is lightyears ahead of B2B when it comes to customer intelligence. B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the competitive advantage in 2019 and beyond.

B2B 136

B2B Webinar Metrics Companies 136

Aberdeen

DECEMBER 28, 2018

In the final post of our three-part series, we’ll cover the three technologies which CX leaders plan to increase their adoption of in 2019. If you missed our prior two posts, the first observed the benefits and use cases of the top three technologies CX leaders plan to adopt in 2019.

Contacts 40

Contacts Trends Marketing Management Peer-to-peer 40

Outreach

JANUARY 2, 2019

Email is the top channel for customer acquisition and retention , even in the retail/B2C space. Not surprisingly, email spend among businesses is expected to balloon from $270 million in 2015 to a whopping $350 million in 2019. Around 60% of B2B professionals say email is the most effective channel when it comes to revenue generation.

Advertising Mediums 63

Advertising Mediums CAN-SPAM Privacy Class 63

Porch Group Media

JANUARY 29, 2019

Email Marketing Trends and Strategies for 2019. B2C marketers who connect with customers through automated emails see conversion rates as high as 50%. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. eMarketer). Jupiter Research).

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60