Hubspot

JANUARY 24, 2019

Fortunately, there’s technology that can automate these mind-numbing tasks, eliminating human error and letting you focus on the work that actually matters -- workflow automation. Workflow Automation. Workflow automation is technology that uses rule-based logic to automate manual work, like data entry and lead nurturing.

Enterprise Management 94

Enterprise Management Marketing Automation Services Budget Programs Work Management 94

SendinBlue

DECEMBER 14, 2018

2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve most likely heard people talking about marketing automation. But what exactly does it do?

Marketing Automation 68

Marketing Automation Automation Marketing Small Business Marketing 68

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? How is Marketing Automation being used? Market Scope.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

InsightSquared

DECEMBER 20, 2019

Marketing Automation and the (Growing) Need to Improve. The post 7 Top RevOps Webinars from 2019 appeared first on InsightSquared. Key topics include: How to identify poor pipeline hygiene. Tips on changing rep behavior to improve pipeline health.

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Smarte

APRIL 5, 2019

The post 2019 Automated Data Maintenance hacks appeared first on SMARTe Inc. Like most of the modern B2B companies, you must already have access to some sort of a contact database. But, […].

Automation 45

Automation Contacts B2B Companies 45

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. That being said, the majority of respondents (72 percent) claimed that they feel like a level of automation is inevitable for their business.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

Adobe Experience Cloud Blog

MARCH 25, 2020

Marketing automation has played a significant role in making our time at work more efficient. This is not a revolutionary or surprising statement – after all, it’s not hard to imagine that technology capable of automating repetitive tasks would be a time saver. Leveraging Marketing Automation to Offer Key Benefits.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

Oktopost

MARCH 8, 2021

Many tasks that were once reserved strictly for manual employee input have become automated. This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . For instance, in 2019, marketing automation was a part of nearly 50% of businesses.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation B2B Marketing 118

Zoominfo

FEBRUARY 5, 2019

But, we’re back and better than ever with our February 2019 installment. Implement automated data maintenance: A data audit helps you clean up errors in your database, but it won’t stop your data from decaying over time. And there you have it, our February 2019 B2B Blog Post Round-Up! Key Considerations.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

KoMarketing Associates

OCTOBER 22, 2019

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. To an extent, the majority of marketers have found their marketing automation integration strategy to be successful. Achieving Sales and Marketing Alignment.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

Heinz Marketing

JULY 2, 2019

And in order for today’s marketers to be successful full-funnel strategists, marketing automation platforms (MAPs) need to provide more. In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. In 2019, this remains true.

Marketing Automation Services 56

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 56

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

Marketing automation systems enable you to take personalization from basic to brilliant. As a marketer, disregarding data in 2019 is like dismissing the internet as a fad in 1995. With automated marketing systems, you can organize prospect and customer information in a centralized hub, enabling you to easily search for key data points.

Personalization 134

Personalization Planning Paid Search Agency Marketing Automation Services 134

ClickZ

AUGUST 10, 2020

30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. The solution — Easy-to-setup automation workflows that build customer relationships.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Conversica

MARCH 13, 2019

This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards. The other winner was ignio – a cognitive automation platform. Digitate: ignio – cognitive automation platform.

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

Biznology

JANUARY 22, 2019

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. I wrote about this in 2014 , saying we must not confuse marketing automation for marketing strategy. And the AI continues to improve, daily. Will CX be the B2B buzzword of 2019? Happy 2019 to us all.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

ClickZ

JULY 1, 2020

30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world. He discussed how AI is playing a pivotal role in what he dubs the “automated enterprise.”. The future of AI in marketing.

Automation 137

Automation Mobile Marketing Paid Search Agency Amazon 137

Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Learn how Contently’s latest features will help companies improve the way they share assets across teams, integrate with other tools in their marketing stacks, and use data through automated strategic recommendations.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Heinz Marketing

OCTOBER 12, 2018

With summer out of the way and the colder seasons fast approaching, it’s time to start thinking about 2019. While we certainly can’t see into the future, with some forward-thinking and educated predictions we can identify some of the most important marketing trends that are likely to dominate in 2019. The future of automation.

Trends 88

Trends Marketing Automation Services Top of Funnel Paid Search Agency 88

SendinBlue

DECEMBER 14, 2018

2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! The post 6 Reasons to Start Using Marketing Automation in 2019 appeared first on SendinBlue Blog.

Marketing Automation 40

Marketing Automation Automation Marketing Small Business Marketing 40

Outbound Engine

DECEMBER 19, 2018

Here are a few of our favorite new year’s resolutions for business owners in 2019. As you think about your new year’s resolutions for 2019, consider 2020 and beyond. Use this plan as a motivator to stay on track with goals throughout 2019. Find a buddy. LinkedIn has a great feature called Career Advice. Think Ahead.

Business 107

Business Small Business Marketing Blast Campaigns Planning 107

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. In our world of automation and personalization, real connections are critical. Marketing Psychology in 2019: Back to Basics.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Check out the video below from CMWorld 2019 for a good overview. Marketing Automation Tools. Quick Takeaways.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Adobe Experience Cloud Blog

JANUARY 23, 2019

Every reply, automated or human, contains information that can be used to update your database, continuously improving the accuracy and performance of your email marketing. Leverage Your Inbox To End Data Decay In 2019. And all you have to do is look to your inbox to realize these benefits and maintain a healthy database.

B2B Thought Leadership 134

B2B Thought Leadership Marketo Contact Marketing Thought Leadership 134

Salesforce Marketing Cloud

OCTOBER 25, 2021

It’s astounding that the everyday enterprise uses 1,295 cloud services, on average, to break down information silos, according to a 2019 report. Case studies in digital process automation and workflow orchestration. Case studies in digital process automation and workflow orchestration. But well worth the effort.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Delivra

APRIL 15, 2019

billion email users worldwide by the end of 2019. So, which email marketing frequency best practices should you use in 2019? Automate Your Emails. Email automation seems simple, yet it often challenges even the best marketers. Choose the Best Automation Software for Your Business. Develop Your Automation Strategy.

Email Marketing 87

Email Marketing Practices Best Practices Paid Search Agency 87

Vidyard

DECEMBER 10, 2019

So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Axonify crushed it in 2019, creating a range of video content for their clients. Put Your Videos to Work. Create, host, manage, and share your videos. Sign Up Free. The Greatest Show, Not Tell: NetMotion Software.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Salesforce Marketing Cloud

APRIL 27, 2022

Businesses still need to provide goods and services to customers and the public — and many have turned to automation to fill those job gaps. . asked Jeff Burnstein, president of the Association for Advancing Automation (A3). Automation is playing a key role in that.”. Automation can help streamline your business.

Automation 98

Automation Enterprise Management Work Management Paid Search Agency 98

BenchmarkONE

SEPTEMBER 22, 2020

Did you know that automated email marketing campaigns are among the top three tactics used by email marketers to improve performance? . In fact, marketing automation was created to make life easier for marketers, no matter what it is they’re marketing. 8 Benefits of Using Marketing Automation . Saves Time.

Marketing Automation Services 101

Marketing Automation Services Marketing Automation Automation Work Management 101

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

ClickZ

JUNE 26, 2019

It’s 2019 and we’re all hyperconnected users. So how do we, as marketers, reach all these hyperconnected users in 2019? The hyperconnectivity in 2019 presents several challenges. Automate what you can. The post Mobile customer lifecycle management in 2019: How to reach the hyperconnected appeared first on ClickZ.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. The post The 2019 Video in Business Award Winners appeared first on Vidyard. Skyping in space. A sales rep eating blazin’ hot wings during a pitch.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Content Standard

JULY 9, 2019

One-size-fits-all messaging simply doesn’t have a place in email marketing best practices for 2019. Not marketing automation technology, but the email team: the people who put together the content and the accompanying strategy for engaging your audience , who analyze the metrics and push for improvements?

Email Marketing 107

Email Marketing Practices Personalization Planning 107

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use! In 2019, Marketers will tackle these challenges and really change the game for B2B marketing.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

BenchmarkONE

JULY 10, 2019

A scalable solution, made for businesses small and growing, Hatchbuck offers a streamlined CRM and sales automation platform. We also offer marketing automation features that allow you to set up notifications and actions to contact leads when they click a specific link or visit a certain page. But what does that have to do with email?

Marketing Automation Services 95

Marketing Automation Services Marketing Management Email Marketing Tools 95

BenchmarkONE

MAY 19, 2020

By now, we’re all at least pretty familiar with the concept of marketing automation. Still, from the point of view of a small business owner, marketing automation can be a pretty challenging process. The growth of marketing automation means that an estimated 49% of businesses now use some form of email automation.

Marketing Automation Services 110

Marketing Automation Services Sales Qualified Leads High Quality Lead Marketing Automation 110