KoMarketing Associates

NOVEMBER 20, 2018

Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Here’s to a fantastic 2019, full of new adventures and experiences to be thankful for! 2018 has been a crazy year in the world of PPC Marketing. Happy Thanksgiving from the team at KoMarketing!

PPC 123

PPC Budget Programs Tactics Tools 123

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Attribution. Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Outgrow

JANUARY 22, 2020

He has always used Google AdWords and direct mail as his two strategies. She pulls most of her traffic from Google AdWords and sends it directly to merchants. He was more focused on AdWords at the time. Payne even presented his biggest profit producing insights onstage at Affiliate World Europe 2019.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Sharpspring

NOVEMBER 10, 2020

billion in 2019, and it keeps increasing. In 2019, there were approximately 5.11 million email users in 2019. B2B companies may have better luck with professional social media sites such as LinkedIn, while B2C companies might find their target audience on Facebook or Instagram. 2 – Mobile-Friendliness.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Rev

SEPTEMBER 2, 2019

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. Fast forward to today, you’re sitting here in the year 2019, with a history lesson under your belt and wondering where we are now and what the future will bring.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Matchcraft

FEBRUARY 3, 2020

According to Merkle’s digital marketing report , mobile produced 61% of all paid search clicks in Q4 2019. B2B businesses, such as ad agencies, are a good example. . According to Merkle’s digital marketing report , in Q4 2019, desktop paid search ads generated 63% higher revenue per click, when compared to mobile paid search ads.

Paid Search Agency 72

Paid Search Agency Allocation Advertising Agencies Mobile Advertising 72

Outbrain

MARCH 19, 2019

Here are 12 PPC pros who are crushing their game in 2019, and we heartily recommend you follow them all! The founder of WordStream, and now the CEO of MobileMonkey, he has developed a deep and broad understanding of every aspect of online advertising, from AdWords to Facebook marketing to chatbots. Follow Melissa on Twitter @Mel66.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Marketing Insider Group

MAY 11, 2020

41 percent of B2B buyers consume three to five pieces of content before talking to sales. How has your company’s last AdWords campaign made a positive difference for your customers? Use LinkedIn to Support Your B2B Content Marketing Strategy. That’s true for B2B ecommerce as well. Imagine that for a B2B brand?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Salesforce’s Pardot is a marketing automation software designed for B2B businesses. Pardot is a great option for small to midsize B2B companies — especially those who already use Salesforce as their CRM. Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Directive Agency

FEBRUARY 28, 2019

It’s 2019. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from what they were even two years ago. Let’s dive into my top five marketing ideas for 2019 to ensure you are the right route to exceed your goals. Rethink Your Call to Action. Free Consultation.

Work Management 70

Work Management B2B Marketing Marketing Management Advertising Agencies 70

Choozle

FEBRUARY 12, 2019

In their Economic Impact Report , Google points out that the $1 to $8 ratio on Google Ads (formerly AdWords) is actually rather conservative. …And that’s just for B2B. 82 percent of buying committees include at least one Millennial. How to connect with them, you ask? Visual content is a start.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

PureB2B

JANUARY 31, 2019

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B lead generation tactics are evolving as well. Here are effective B2B lead generation strategies that will play up your game in 2019.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59

PureB2B

JANUARY 23, 2019

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B lead generation tactics are evolving as well. Here are effective B2B lead generation strategies that will play up your game in 2019.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? When looking for a B2B digital agency, test their service boundaries and depth in understanding. PPC: Adwords, Microsoft Ads, SEM Rush, SpyFu.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Directive Agency

FEBRUARY 28, 2019

It’s 2019. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from what they were even two years ago. Let’s dive into my top five marketing ideas for 2019 to ensure you are on the right route to exceed your goals. Rethink Your Call to Action. Free Consultation.

Work Management 45

Work Management B2B Marketing Marketing Management Advertising Agencies 45

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? So…How do you pick a B2B digital marketing agency? When looking for a B2B digital agency, test their service boundaries and depth in understanding.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? So…How do you pick a B2B digital marketing agency? When looking for a B2B digital agency, test their service boundaries and depth in understanding.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Directive Agency

FEBRUARY 28, 2019

It’s 2019. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from what they were even two years ago. Let’s dive into my top five marketing ideas for 2019 to ensure you are the right route to exceed your goals. Rethink Your Call to Action. Free Consultation.

Work Management 40

Work Management B2B Marketing Marketing Management Advertising Agencies 40

Valasys

JULY 30, 2019

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Rollworks

AUGUST 12, 2019

And you may be wondering why some of your B2B lead generation strategies haven’t quite panned out the way you hoped they would. After all, quality lead generation is at the heart of B2B marketing. Here are seven powerful B2B lead generation strategies you can try today. Seven Powerful B2B Lead Generation Strategies.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 40

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. The B2B Elements of Value. Happy New Year and wishing you the best in 2019 and beyond! Google: Introducing simpler brands and solutions for advertisers and publishers.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Albacross

AUGUST 28, 2018

Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. Check out: How To Use Quora Questions And Answers In Your Marketing Strategy For 2019. Now, when we mention the term PPC, most folks will immediately think of Google AdWords. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Content Marketing Institute

JANUARY 23, 2019

Competition doesn’t directly dictate pricing on AdWords. Most B2B brands don’t, either. This is also why you don’t often see content-based promotion on AdWords: It’s cost-prohibitive (for what you get in return). Register today for Content Marketing World 2019 this September. . The ad quality score does. Image source.

Paid Content 103

Paid Content Top of Funnel Cost Per Click Promotion 103

Single Grain

OCTOBER 28, 2019

Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. Whereas a B2C blogger offering an online course will focus on lead quantity , a B2B company may care more about lead quality. Average income.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Albacross

AUGUST 28, 2018

Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. Check out: How To Use Quora Questions And Answers In Your Marketing Strategy For 2019. Now, when we mention the term PPC, most folks will immediately think of Google AdWords. Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Optinmonster

FEBRUARY 26, 2020

Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. As of 2019, Amazon had monthly traffic of 533,982,248. In 2019, Bing boasted a 36.2% With 675 million members in 200 countries globally, LinkedIn is the place to be if you’re a B2B (business to business) company. Display Ads.

Marketing Budget 89

Marketing Budget Paid Content PPC Budget Programs 89

Optinmonster

NOVEMBER 13, 2019

We’ve used “b2b content marketing.” For example, if you search for “b2b content marketing,” the parent topic is “content marketing.” You’ll need a Google Adwords account to get started. SEO Guide: SEO Made Easy—Ultimate Guide to Explode Your Traffic In 2019. Moz Pricing.

Keywords 80

Keywords Paid Content Traffic Research 80

Albacross

MAY 22, 2019

This is one thing that many B2B marketers miss out on, but it’s super important. In a nutshell, Albacross is a simple-to-use tool that allows B2B marketers to automatically generate leads from their company’s website. eCommerce aside, exit pop ups can also be used by B2B marketers to generate more leads. How do you do this?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Scoop.it

NOVEMBER 2, 2021

What do we mean by B2B content marketing strategy? Indeed, just 39% of firms had a written content marketing plan in 2018, and while that number grew to 65% in 2019, there are still 35% of marketers who don’t have one. These are just a few of the most typical mistakes made by B2B content creators!

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Marketing Insider Group

JULY 1, 2020

How has your company’s last AdWords campaign made a positive difference for your customers? But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. So do the 91% of B2B marketers who are using content marketing today. It’s not meaningless. Think about it. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Single Grain

NOVEMBER 6, 2019

Begins with ” for any URL that starts with your inputted extension like /blog/2019/. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Related Content: Everything You Need to Know About B2B Performance Metrics. The goal completion will only be recorded when that exact page (and only that exact page) is visited.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

Brandpoint

MARCH 4, 2019

To break that down into financial terms, your business would be looking at about $9,000 in clicks and $840/month in management – and that’s just for Google AdWords. We suggest trying to get at least 30 clicks per day to provide enough data to make campaign decisions that are statistically significant.

Lead Ranking 54

Lead Ranking Multi-Touch Attribution Top of Funnel Product 54

Albacross

JULY 11, 2019

Other Strategies To Try In 2019. Most B2B marketers automatically equate lead nurturing to email campaigns. Many marketers think that social media strategies are more suited to B2C companies than B2B ones… but we beg to differ. That said, this isn’t about what’s easy for B2B marketers. Hands up… who’s guilty?

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88