Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. But then in 2019, DiscoverOrg acquired ZoomInfo to expand the business. And I tried really hard.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

chiefmartech

AUGUST 29, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Your team becomes an integral part of their success.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE). Discussions began in 2018 and implementation in 2019. On the expo floor at Opticon 2022.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Digital Experience Platform 89

Bluetext

FEBRUARY 14, 2024

Special Operations Command (2019) General Catalyst : Scott Howell , retiredAir Force lieutenant general, former Joint Special Operations Command (2021). Special Operations Command acquisition executive, acknowledged that “We definitely have a communication gap right now. Army (2023). At the event, Melissa A. Johnson, U.S.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

ANNUITAS

NOVEMBER 15, 2021

That was already getting tough in 2019. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). With proof of concepts, you can build trust to speed up customer acquisition. “I will be floored if we ever go back to 50% travel.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. Sarah Cascone, Senior Director of Marketing at Bluecore, the retail marketing tech vendor, has been watching these developments closely. Here’s the longer answer. Passionate communities for B2B.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

SWZD

FEBRUARY 25, 2020

As many of you may have heard, Ziff Davis acquired Spiceworks in late 2019. Today, I am very pleased to announce that the two companies, along with several previous ZDB2B acquisitions, have successfully integrated to form an exciting new company – Spiceworks Ziff Davis. The Intelligent Solution for Tech Marketers to Reach IT Customers.

Demand Generation Agencies 67

Demand Generation Agencies Vendors Demand Generation Acquisitions 67

ClickZ

MAY 9, 2020

More observations from the industry’s biggest acquisitions in the first quarter. Despite the global economy slowdown, these were some marketing technology industry segments that saw acquisition deals complete. Personalization and CDP: Salesforce’s acquisition of personalization and CDP company. Other key takeaways.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Martech Advisor

NOVEMBER 15, 2019

The top 10 trends in Sales Tech for 2019 – 2020. Like the latter, sales tech has been growing steadily in both - the number of categories, the number of tools and vendors within each category, and the overall adoption of more categories and tools by users. Table of Contents. What is Sales Tech? How to engage & when.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

B2B Marketing Directions

JANUARY 24, 2021

As a result, many marketers have made substantial investments in data acquisition and analytics capabilities. in the February 2019 edition of the survey. In this research, survey respondents indicated that marketing analytics was used in marketing decision making only 37.7% of the time. That was down from 43.5%

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

chiefmartech

JANUARY 18, 2020

Contribute a new or updated martech vendor here. Report an acquired or defunct martech vendor here. Download the 2019 Excel spreadsheet here. With the frothy M&A environment we’re in, we also miss mergers and acquisitions. Report an acquired or defunct martech vendor here.

Wikipedia 65

Wikipedia Vendors Communities Class 65

Martech

MAY 27, 2022

billion monthly active users in Q4, 2021, up from 381 million in 2019. Using external vendors to optimize your advertising can give your business a competitive edge. For example, TikTok’s popularity has grown exponentially; it had 1.2 However, you have to be aware of the capacity of your business to use these tools effectively.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Mobile Advertising 105

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. It was a strategy B2B marketers were talking about, but not actually doing. This hype might sound bad, but it actually turned out to be good for the category.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Content4Demand

DECEMBER 12, 2019

Check out the exciting work your peers did in 2019, and vote for your favorite before January 22. FYI on ABM 2019 ABM Benchmark Survey Report. B2B buyers expect vendors to understand their needs, pain points and expectations. Winners will be announced at #B2BMX in February.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Ledger Bennett

DECEMBER 8, 2020

In a survey of marketers, 89% said their current MarTech enables omni-channel experiences, 78% said their current platform delivers the expected ROI, 67% would rather combine multiple best-of-breed solutions rather than using one vendor’s integrated suite, and 79% prefer an internally build proprietary platform to buying from a any vendor.

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Hinge Marketing

DECEMBER 4, 2019

If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Professional services firms are no strangers to the M&A landscape.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

B2B Marketing Directions

MAY 12, 2019

In the 2018 State of Marketing research by Salesforce, more than eight out of ten surveyed marketers said personalization delivers major or moderate improvements in brand building, lead generation, customer retention, customer acquisition, and customer advocacy.

Personalization 61

Personalization Enterprise Management Marketing Management Privacy 61

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. For Insite, the acquisition opens doors to Episerver’s global customer base.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Valasys

FEBRUARY 12, 2019

It is vital that CRM vendors develop full CRM capabilities which allow users to access CRM from their smartphones and tablets. In 2019, the social CRM market is set to reach $10 billion! As it is more affordable, accessible (from any device), easily deployable and upgradeable, cloud computing is expected to dominate in 2019.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

Valasys

JUNE 5, 2019

On June 3 rd 2019, E2open, a company well-known for crafting intelligent supply chain solutions & investing in artificial intelligence & precognitive analytics, announced the acquisition of Averetek, a leader in Through-Channel Marketing Automation (TCMA).

Enterprise Management 60

Enterprise Management Marketing Management Marketing Automation Services Acquisitions 60

ClickZ

NOVEMBER 28, 2019

Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce software offerings for an undisclosed sum, Acoustic launched in July with a total focus on unleashing the brilliance in marketers by empowering them with the freedom to do their best work. “Acoustic is the science of sound.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Seismic

MARCH 22, 2019

Last week, Seismic was honored to host the Sales Enablement Society (SES) 2019 Boston Spring Event at our office. When deciding to move forward with a sales enablement solution, choosing a vendor is perhaps one of the most important decisions, and it can’t happen in a silo.

Work Management 56

Work Management Marketing Management Correlation Vendors 56

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

LeanData

OCTOBER 5, 2021

From July through September, he counted 3 unicorn announcements and 10 separate acquisitions. . Rosenberg is seeing the steady evolution of GTM tech moving from a wide set of categories to a narrow list of vendors with wide portfolios or capabilities developing into “alpha platforms.”

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

LeanData

JULY 13, 2020

Dan Carpenter: One year ago, RevOps was “officially” debuted from the mainstage at SiriusDecisions Summit 2019. LeanData: Carbon Black was also recognized for “RevOps Transformation of the Year” in LeanData’s 2019 OpsStars Awards. LeanData: How do you define Revenue Operations? Dan Carpenter: Leads are the lifeblood of any company.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

InsightSquared

OCTOBER 3, 2019

3, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, has acquired Olono, a leader in sales activity management. Combination of leading revenue intelligence solution with activity data capture and next best action sales engine offers industry’s most complete platform to drive predictable growth. BOSTON — Oct.

Enterprise Management 56

Enterprise Management Marketing Attribution Marketing Management Acquisitions 56

Martech

MAY 6, 2022

Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting. Two recent surveys primarily of UK email marketers show the wide range of treatments email reporting receives. Time spent on email marketing is increasing slowly. Recommendations.

Budget Programs 91

Budget Programs Work Management Marketing Management Planning 91

Valasys

DECEMBER 5, 2019

According to Caroline Robertson, VP, Research Director at Forrester and B2B marketing trends for 2020 will revolve around buyers keeping their prime focuses on making the right decisions for their companies after they get an amalgamation of data from diverse sources including the vendors. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Porch Group Media

SEPTEMBER 18, 2019

Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. billion on mobile-location marketing advertising in 2019. Technology has become more sophisticated and vendors are now able to tie devices to an actual consumer.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

Aberdeen

OCTOBER 10, 2019

Aberdeen’s research shows that in the contact center, the move from on-premises to cloud technology has been an ongoing trend where adoption of cloud technology has increased by 93% between 2013 (30%) and 2019 (58%). RingCentral has been increasingly focusing on digital enablement through its Dimelo acquisition in October 2018.

Enterprise Management 40

Enterprise Management Work Management Marketing Management SME 40

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. By then, they’ve done their research and identified vendors to evaluate, and they could be talking to three of your competitors.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Digilant

DECEMBER 22, 2020

In 2019, eCommerce sales increased by nearly 15% year-over-year, reaching $601.75 When comparing Q3 of 2019 and 2020, eCommerce sales increased by more than 37%. The boom of eCommerce sales has flooded the marketplace with vendors and options, so the competition for consumers’ attention, or touchpoints, is stiff. .

Touchpoints 52

Touchpoints Paid Content eCommerce Conversion 52

AdSquare Audiences in Motion

MARCH 27, 2019

Estimates are that 38 per cent of US outdoor will be bought digitally in 2019 and much of this is moving to programmatic. Programmatic Audio ‘Mobile phones’ as they were 15 years ago have evolved into complete media devices and combined with the rise of fast 4/5G technologies audio and video vendors have scaled into huge businesses.

Advertising Agencies 40

Advertising Agencies Mobile Advertising Paid Search Agency Marketing Management 40

Porch Group Media

OCTOBER 2, 2019

Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. billion on mobile-location marketing advertising in 2019. Technology has become more sophisticated and vendors are now able to tie devices to an actual consumer.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40