Engagio

MAY 14, 2019

In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. It’s no surprise that Account Based Marketing was, once again, a popular topic with an entire track dedicated to best practices. Identify the right accounts.

Account Based Marketing 54

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 54

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Leadspace

FEBRUARY 4, 2019

This is especially true in B2B, with many companies seeing seeing shifts in the way they align sales to marketing through ABM strategies; the growing importance of GDPR and the upcoming potential similar regulations in the US; and a continued focus on the digital journey in B2B. Watch this space!

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SalesIntel

JUNE 23, 2023

In February 2019, DiscoverOrg decided to acquire ZoomInfo. Surfacing Accounts In Market: When you’re looking at accounts in your market, chances are that you have restricted access to accounts and contacts that exhibit clear buying intent. So what does this look like?

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. It’s one thing to have a human listening and understanding buyers’ needs during the sales process, but it’s another when trying to do this at the top of the funnel with marketing assets.

Marketing AI 113

Marketing AI Top of Funnel B2B Intent Signal 113

SWZD

MAY 14, 2019

This is when a sophisticated process for defining target audiences based on a combination of first, second and third party data becomes quite relevant. The Predominance of Account Based Marketing (ABM) initiatives. The post 3 Key takeaways from SiriusDecisions 2019 appeared first on Ziff Davis LLC.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

DemandBase

APRIL 3, 2019

64% list identifying the right accounts or individuals to target. 46% list capturing intent signals from accounts or individuals. The B2B marketers in the study’s overall sample had high expectations on the time-to-value for AI. 8, 2018 to Jan 25, 2019. PT/12:00 p.m. Survey Methodology.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. It’s one thing to have a human listening and understanding buyers’ needs during the sales process, but it’s another when trying to do this at the top of the funnel with marketing assets.

Marketing AI 109

Marketing AI Top of Funnel B2B Intent Signal 109

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. Why Use Account-Based Marketing?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Leadspace

JUNE 19, 2019

Earlier this year, I predicted that 2019 would be the year of the B2B Customer Data Platform (CDP). With B2B marketers struggling to stay afloat in a sea of data, businesses are fast abandoning the old methods of list buying and data/analytics point-solutions, in favor of a more holistic, sophisticated, integrated approach to data.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

Inbox Insight

MAY 7, 2019

Recommended read: For key insight into the factors driving many priorities, check out our IFP survey report findings: State of Marketing Report 2019. State of HR Report 2019. State of IT Report 2019. Action Point: Intent Signals (Searching/Browsing/Action/Firmographic/Predictive…etc.).

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

Inbox Insight

JANUARY 29, 2019

This has seen the rise in account-based marketing strategies that leverage knowledge from existing accounts to formulate the targeting characteristics for new account acquisition. To add to this, 2019’s B2B buyers aren’t just after content, they’re after content experiences.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Sales Management Marketing Attribution 52

Aberdeen

JANUARY 23, 2019

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. Global ABM Players. B2B Marketing Trend Watch.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer. About Netline.

Top of Funnel 61

Top of Funnel Enterprise Management Psychographics Intent Signal 61

NetLine

FEBRUARY 22, 2019

This subject is particularly top of mind with the recent roll-out of the latest additions to our Advanced Solutions lineup , all of which are premised on leveraging first-party intent signals. This content is garnering the attention of my ideal lead who is in-market and sharing intent signals.

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

NetLine

OCTOBER 30, 2023

Misalignment between sales and marketing. Siloed teams face multiple problems, like inaccurate lead scoring and missed opportunities on target accounts. Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.”

Intent Data 93

Intent Data Ideal Customer Profiles Lead Ranking Lead Scoring 93

6sense

DECEMBER 10, 2021

Companies recognize diminishing returns from their lead-based approach, which manifests in pipeline issues — not enough, low-quality pipe and/or non sustainable CAC. ABM is about embracing the new B2B buying journey and those who make the shift see results in pipeline, close rates, deal sizes, and velocity.

CMO 62

CMO Top of Funnel Account Based Marketing ABM 62

Terminus

JANUARY 29, 2020

Townsend Security uses Terminus to get greater visibility into their total addressable market (TAM) , determine their ideal customer profile, establish deeper relationships with their partners, and build brand awareness to audiences that traditional methods had been missing. .

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Aberdeen

AUGUST 26, 2019

This means taking advantage of web-based intent signals that automatically generate qualification scores. Infusing your Salesforce instance with third-party intent data gives you the account intelligence necessary to go beyond Web-to-Lead forms and understand when opportunities are really qualified.

Intent Signal 40

Intent Signal Account Based Marketing Lead Ranking Lead Scoring 40

PathFactory

MAY 2, 2022

Match the best performing content journeys to your targeted accounts. Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Aberdeen

JANUARY 24, 2019

The smartest human minds cannot compute the massive volumes of buyer intent signals that are captured by algorithms today, and for that reason, my response to Kucera’s earnest questions is: Analytics, and predictive analytics, too. Target messages at targeted buyer intent signalers. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Valasys

MARCH 14, 2019

On March 12 th 2019, True Influence® announced the launch of AppointmentBase™. As a technology leader in intent-based marketing and demand generation solutions, True Influence now provides a B2B sales solution for the purpose of identifying, qualifying and booking appointments with prospects that are sales-ready.

Ideal Customer Profiles 45

Ideal Customer Profiles Account Based Marketing Demand Generation Agencies Intent Signal 45

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. Or, you could lose a deal to a competitor only to find that the account is back to actively looking for a solution soon after.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Aberdeen

MARCH 8, 2019

This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 62

Sales Management Top of Funnel Enterprise Management B2B Sales 62

6sense

AUGUST 28, 2021

Yet, in a rush to navigate uncharted territory, some B2B revenue teams have resorted to the old ways of marketing: letting single-thread lead generation metrics like MQLs be their guide to account-based marketing. As marketing leaders, we can’t jeopardize our own team’s success by relying on the outdated MQL.

Intent Data 48

Intent Data Marketing Qualified Leads Lead Ranking Intent 48

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Accounts, Contacts, and Products All Matter.

Ideal Customer Profiles 48

Ideal Customer Profiles Work Management Marketing Automation Services Marketing Management 48

Valasys

AUGUST 30, 2019

This can be a big hint for the B2B marketers using affiliate marketing & other omnichannel strategies based on the intent signaling of the prospects. Various stalwarts from diverse areas of expertise will share their insights into a wide array of topics of relevance to the modern age marketers.

Paid Content 49

Paid Content Lead Ranking Lead Scoring B2B Marketing 49

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. B2B marketers continue to clearly believe in Webinars, too, as organizations uploaded 39.3% First, let’s talk about the B2B consumption “big picture.”

Demand 52

Demand B2B Webinar Metrics Paper 52

Valasys

FEBRUARY 25, 2020

According to Michael Bird, President of Sales and Marketing Solutions at Dun & Bradstreet, the customers have evolved to more of a self-guided & digital buying journey & therefore, the sales & marketing teams need to be able to react quickly to the buying signals.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Terminus

APRIL 3, 2019

When companies are surging on more than one of these topics, and certainly on several of these topics at the same time, it is a very strong indicator of intent. Second, acting on that signal quickly. Our most successful customers use intent signals to automatically trigger actions in platforms like Terminus.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

6sense

DECEMBER 9, 2021

6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . Third-party intent (native keyword-based intent, integrated Bombora topics).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62