DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Leadspace

FEBRUARY 4, 2019

This is especially true in B2B, with many companies seeing seeing shifts in the way they align sales to marketing through ABM strategies; the growing importance of GDPR and the upcoming potential similar regulations in the US; and a continued focus on the digital journey in B2B. Watch this space!

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity. The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. AI as the ‘sense maker’ for marketers We’ve now built ABM stacks that typically encompass dozens of marketing technologies that pump out endless contact and engagement data.

Marketing AI 109

Marketing AI Top of Funnel B2B Intent Signal 109

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. AI as the ‘sense maker’ for marketers We’ve now built ABM stacks that typically encompass dozens of marketing technologies that pump out endless contact and engagement data.

Marketing AI 106

Marketing AI Top of Funnel B2B Intent Signal 106

SWZD

MAY 14, 2019

The Predominance of Account Based Marketing (ABM) initiatives. The predominance of ABM initiatives and the planned increase in those initiatives demonstrates the growing importance of ABM as a strategy in B2B marketing. The post 3 Key takeaways from SiriusDecisions 2019 appeared first on Ziff Davis LLC.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

Leadspace

JUNE 19, 2019

Earlier this year, I predicted that 2019 would be the year of the B2B Customer Data Platform (CDP). Meanwhile, all the ABM “engagement” platforms are only making the problem worse. Read the full report here. The Hype is Only Just Beginning — What’s Next…?

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

SalesIntel

JUNE 23, 2023

In February 2019, DiscoverOrg decided to acquire ZoomInfo. Surfacing Accounts In Market: When you’re looking at accounts in your market, chances are that you have restricted access to accounts and contacts that exhibit clear buying intent. Did you know that these companies were powered by SalesIntel’s data all along?

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Inbox Insight

MAY 7, 2019

Recommended read: For key insight into the factors driving many priorities, check out our IFP survey report findings: State of Marketing Report 2019. State of HR Report 2019. State of IT Report 2019. Action Point: Intent Signals (Searching/Browsing/Action/Firmographic/Predictive…etc.). Action Point: Info Needs.

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

Terminus

OCTOBER 29, 2021

Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

NetLine

FEBRUARY 22, 2019

This subject is particularly top of mind with the recent roll-out of the latest additions to our Advanced Solutions lineup , all of which are premised on leveraging first-party intent signals. This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. Then, rinse and repeat).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

NetLine

OCTOBER 30, 2023

Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” in 2022 and 55% since 2019. . “The ghost in your revenue machine? Misalignment between sales and marketing. Here’s what Jill Brock, Sr. In fact, they’re insatiable.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Sales Management Marketing Attribution 52

Aberdeen

JANUARY 23, 2019

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. Global ABM Players. B2B Marketing Trend Watch.

Buyer Intent 40

Buyer Intent Intent Data Intent Account Based Marketing 40

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Inbox Insight

JANUARY 29, 2019

Digital body language, intent signals and content consumption patterns are just a few performance related data points we can use to accelerate our audience understanding. To add to this, 2019’s B2B buyers aren’t just after content, they’re after content experiences. This means you need to work harder to meet their demands.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Terminus

JANUARY 29, 2020

Challenge : Prior to 2019, Townsend Security was running a very traditional, and successful, inbound marketing machine – but they recognized that segments of their market were not getting hit by their regular efforts.

Account Based Marketing 29

Account Based Marketing Case Studies Case Study ABM 29

Aberdeen

AUGUST 26, 2019

This means taking advantage of web-based intent signals that automatically generate qualification scores. Infusing your Salesforce instance with third-party intent data gives you the account intelligence necessary to go beyond Web-to-Lead forms and understand when opportunities are really qualified.

Intent Signal 40

Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

Aberdeen

MARCH 8, 2019

This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

6sense

DECEMBER 10, 2021

ABM is about embracing the new B2B buying journey and those who make the shift see results in pipeline, close rates, deal sizes, and velocity. Do ABM customers also have a good look at the competitors and decisions made by their own cross-functional teams? . The reality is, there are only a select few true ABM platforms.

CMO 62

CMO Account Based Marketing Top of Funnel ABM 62

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Valasys

MARCH 14, 2019

On March 12 th 2019, True Influence® announced the launch of AppointmentBase™. As a technology leader in intent-based marketing and demand generation solutions, True Influence now provides a B2B sales solution for the purpose of identifying, qualifying and booking appointments with prospects that are sales-ready.

Ideal Customer Profiles 45

Ideal Customer Profiles Account Based Marketing Demand Generation Agencies Intent Signal 45

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Some ABM vendors offer predictive models that focus solely on account fit and pipeline probability. Accounts, Contacts, and Products All Matter.

Ideal Customer Profiles 48

Ideal Customer Profiles Work Management Marketing Automation Services Marketing Management 48

Engagio

JUNE 2, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Top of Funnel Enterprise Management B2B Sales 62

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. Did we mention that Webinar registrations are a high-intent signal? First, let’s talk about the B2B consumption “big picture.” That’s wild.

Demand 52

Demand B2B Webinar Metrics Intent 52

DemandBase

JULY 21, 2020

ABM is more important than ever before in this post-apocalyptic COVID-19 world. everything that ABM stands for). ABM programs have been shown to result in significant improvements in pipeline growth. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Heinz Marketing

OCTOBER 22, 2018

We were really stretching the boundaries of what we had been able to do, and we were two years into the ABM at the start of this year. On the campaign side, it was really about self-sufficiency, faster campaign creations, more personalization in our ABM orchestration. The campaign team was saying, “Hey. Tracy: Yeah.

Sales Management 68

Sales Management Top of Funnel Marketing Automation Services InsideView 68

Outbrain

AUGUST 21, 2019

According to ITSMA, 77% of B2B marketers say that ABM marketing has brought success to their target accounts. Potential leads can be segmented into different clusters based on demography, geography, intent signaling, psychographic data and past purchase behavior. 7) Search Marketing. 7) Search Marketing.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29