Martech

APRIL 3, 2024

billion DAU across all apps in January 2024. Pinterest 498 million DAU in January 2024. billion monthly active users (MAU) in February 2024, up from 430 million in 2019. Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. Meta had 3.19

Mobile Advertising 85

Mobile Advertising Social Media Aggregators Communities 85

Webbiquity

DECEMBER 19, 2023

The first of the oddball posts included here, this one from August 2019. Onward and upward to a happy and prosperous 2024! Affiliate sales support independent publishing. #6: 6: What Needs to be Included on Your Business Letterhead? Apparently so. #5: There you have it, 10 great reads to wrap up your 2023.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

DAGMAR Marketing

NOVEMBER 30, 2023

By 2024, we will officially have to say goodbye to them. As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Zoominfo

MARCH 10, 2021

However, Q4 2020 CRM activity was similar to Q4 2019. However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. billion doing so, according to new analysis from ZoomInfo. Source: ZoomInfo.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Martech

FEBRUARY 23, 2024

Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. Tableau plans to continue to add features to Pulse during the rest of 2024.

User-Generated Content 95

User-Generated Content Customer Surveys Act-On Tagging 95

Zoominfo

MARCH 10, 2021

However, Q4 2020 CRM activity was similar to Q4 2019. However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. billion doing so, according to new analysis from ZoomInfo. Source: ZoomInfo.

Work Management 130

Work Management Analysis Marketing Management Cost 130

SmartBrief - Marketing

FEBRUARY 27, 2024

Below are some of the forces shaping the gaming world in 2024 and beyond. The dialogue Nvidia’s Avatar Cloud Engine produced fell squarely into the uncanny valley, reporters at CES 2024 noted, but development continues. Hey, it’s not like humans have always produced the best lines in video games.

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Sprout Social

OCTOBER 26, 2023

billion on influencer marketing domestically in 2024 Increasing from $2.42 billion in 2019, brands are now expecting to spend a total of $7.14 billion on influencer marketing in 2024. As the industry increases, more and more marketing and social media budgets are allotted to influencer marketing. Brands are expected to spend $7.14

Statistics 125

Statistics Marketing Budget Advertising Agencies Marketing Strategy 125

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. Retail digital ad spending increases come hand in hand with an almost doubling of US retail ecommerce sales from 2019 to 2023. It’s above average growth is expected to hit 12.2% this year and 14.2% and another 19.5% compared to 57.1%).

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Martech

FEBRUARY 7, 2024

The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. The Privacy Sandbox project will celebrate its fifth anniversary in August 2024, although perhaps “celebrate” is not the right word.

Privacy 114

Privacy Google Advertising Agencies Paid Search Agency 114

Martech

MARCH 1, 2023

billion in 2019, according to Statista. This was a 14% increase from 2019.” By 2024, citizens will shut down a major global enterprise company’s contact center through denial of service attacks launched by virtual assistants.” By the end of next year there will be 8.4 billion virtual assistants in use, up from 3.25

Paid Search Agency 97

Paid Search Agency Advertising Channels Gartner Amazon 97

B2B Marketing Exchange

FEBRUARY 14, 2024

The B2BMX team sprung up a new initiative this year to give a rising B2B marketing star the unique opportunity to attend the 2024 B2B Marketing Exchange as our special VIP guest — all expenses paid! We received dozens of nominations of stellar practitioners who are doing incredible work for their organizations so early on in their career.

B2B Thought Leadership 52

B2B Thought Leadership Advertising Agencies Paid Search Agency Thought Leadership 52

NetLine

JANUARY 18, 2024

In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. This audit is the first step in preparing for the upcoming changes in 2024, ensuring that their services continue to operate effectively and efficiently in a post-third-party cookie environment. “So it begins.”

Google 52

Google Privacy Lead Ranking Intent 52

Martech

DECEMBER 15, 2022

Women are projected to overtake their male counterparts in social engagement by 2024. Charities and nonprofits involved in athlete sponsorship deals have increased 85% since 2019. Shining stars. Tennis star Serena Williams and Alex Morgan of the National Women’s Soccer League both have 27 sponsorships, the most of any female athletes.

Social Media 75

Social Media Rules Advertising Channels Media 75

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

ClickZ

JANUARY 2, 2021

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. A fine comb of Statista’s latest ‘ Digital Economy Compass ’: Google advertising faced a -8% loss (vs 2019) closing at US $29.9 Service: +17% (vs 2019).

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

QuanticMind

AUGUST 10, 2023

Many publishers have begun moving toward providing genre-level (or even show-level) data to buyers post-campaign, and with Hollywood labor strife threatening the 2023-2024 TV season and fueling a slow upfronts buying cycle , the time may be right for an uptick in transparency. Test Your Digital Advertising Knowledge!

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52

Engagio

APRIL 12, 2024

” In fact, 52% of customers expect offers to always be personalized — up from 49% in 2019. According to Salesforce.com’s State of the Connected Customer (6th edition, 2024) , 68% of customers say advances in AI make it more important for companies to be trustworthy. Sidenote: AI is making trust even more important.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech Advisor

MARCH 9, 2020

A report by Mordor Intelligence , “ Loyalty Management Market - Growth, Trends, And Forecasts (2019 - 2024), ” pegs the global loyalty management market at US 2.62 billion by 2024, at a CAGR of 23.3% over the forecast period (2019-2024). billion in 2018, and is expected to reach a value of USD 9.28

Loyalty 52

Loyalty Forecasting Differentiation Barriers 52

Porch Group Media

JULY 27, 2021

By 2024, the smart home market is expected to grow from $76.6 billion by 2024, at a CAGR of 12%. in 2019 and is projected to hit 53.9% Smart home technology features are becoming increasingly popular, especially among the new wave of millennial homeowners. billion in 2018 to $151.4 DIY Home Improvement is Increasing.

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

Matchcraft

MARCH 28, 2023

Online video ad spend to rise from US$95 billion in 2024. This trend is expected to continue, as eMarketer forecasts that over-the-top (OTT) subscribers in Western Europe will increase from 133 million in 2019 to 159 million by 2023. Nearly 40% of all display spend in Europe goes toward the online video market.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Digilant

FEBRUARY 14, 2023

Talks of a cookieless future have been ongoing since 2019. What was originally planned for 2022 is now postponed until the second half of 2024. The anticipated roll-out of Google’s updates is slated for the second half of 2024. But what exactly do these setbacks mean for marketing and advertising professionals?

Advertising Agencies 52

Advertising Agencies Privacy Paid Search Agency Advertisements 52

Porch Group Media

AUGUST 10, 2021

billion by 2024. According to a 2019 report by Acoustic, mobile open rates may be as high as 52.9% As brands concentrated on digital channels, email emerged as strong as ever. billion emails were sent and received every day in 2020. Statista ) In 2021, 4.03 source ) No platform even comes close to the potential reach of email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

NetLine

APRIL 11, 2023

Since 2019 Yes, that’s right. Since 2019, total request volume is just shy of 55%. Learn More About 2023 B2B Content Marketing Trends Early returns from the data we’re tracking for our 2024 consumption report show that interest and demand from B2B professionals is only growing. Total Demand Has Risen 54.8% That’s wild.

Demand 52

Demand B2B Webinar Metrics Intent 52

Outgrow

DECEMBER 17, 2020

YoY compared to the results of 2019. According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019. Investments in Search Advertising dipped by 3.7% , with revenue down by £143m to £3.7bn compared to the first half of 2019. Prediction reports say that there will be 212.1

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Bannerflow

DECEMBER 8, 2021

billion by 2024 in the US , and $4.1 Viewing figures for video streaming was also up 71% on figures recorded in 2019 and adults spent over six hours per day watching TV and online video. It’s expected that spending on identity solutions from will reach $8.2 billion in Europe.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Sprout Social

MAY 3, 2022

Cannabis community and culture are thriving and will continue to do so, especially seeing as how the cannabis industry is expected to be worth over $60 billion by 2024 , and support for federal legalization is at an all-time high (68%). Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 86

Social Media Brand Identity Branding Media 86

Sword and the Script | B2B

OCTOBER 3, 2020

In less than a year it dropped from a roughly $16 billion market in 2019 to about $6 billion today. It’s here the PwC assessment might be informative: “PwC doesn’t see this market recovering to last year’s size until some time after 2024.” trade show market will be cut in size by almost two-thirds this year.”

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

ConvertKit

JANUARY 15, 2021

billion people expected to use email in 2024. spend upwards of five hours a day checking and responding to emails in 2021 —three hours on work emails, and two hours on personal emails ( Adobe 2019 ). According to the Data & Marketing Association, the average open rate for all marketing emails is 20% ( DMA 2019 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Sharpspring

OCTOBER 9, 2020

billion email users in 2019, and that number is projected to grow to 4.48 billion by 2024. Contrary to what you may have heard, email is far from dead. In fact, there were approximately 3.9 It goes without saying that with numbers like these, companies can’t overlook email marketing.

Campaigns 53

Campaigns Tips Marketing Automation Services Lead Scoring 53

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. YOY, up 77% since 2019, a contradiction for those who would have us believe that forms are a thing of the past.

Trends 299

Trends B2B Thought Leadership B2B Content 299

Digilant

MARCH 20, 2019

billion people in the United States are expected to have a 5G subscription by 2024. The capabilities of fifth generation cellular wireless are immaculate, so it comes as no surprise that ‘5G’ has already become a leading 2019 keyword across industries.

Advertising Agencies 58

Advertising Agencies Ad Exchange Mobile Advertising Paid Search Agency 58

Aberdeen

OCTOBER 2, 2019

Back in the United States, Verizon has implemented a 5G network in Chicago (as of May 2019) as a sort of testing ground. Other sources report that by 2024, 5G will have 1.5 The phone is set up for 5G networks, but that doesn’t mean much when most 5G networks simply aren’t available widespread. billion subscriptions.

Generation 60

Generation Paid Search Agency User-Generated Content Advertisements 60

chiefmartech

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. To enter the 2024 Stackie Awards, all you need to do is create a single slide (16:9 aspect ratio) that illustrates your marketing stack — the collection of martech software that you use. There is no fee to enter.

Aggregators 76

Aggregators Communities User-Generated Content Vendors 76

Sharpspring

NOVEMBER 10, 2020

billion in 2019, and it keeps increasing. In 2019, there were approximately 5.11 million email users in 2019. billion users by 2024. Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 2 – Mobile-Friendliness. Ensure that all of your efforts are mobile-friendly.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Outgrow

JUNE 19, 2021

The global chatbot market is projected to be over $994 million by 2024. Chatbot Report 2019. By 2022, 75-90% of queries are expected to be managed by chatbots. By 2022, chatbots will save businesses an aggregate of over $8 billion per year. . By 2022, banks could automate up to 90% of their interactions with chatbots. billion by 2025.

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

Hubspot

JUNE 17, 2020

In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101