Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Facebook Kicks Off the New Year with an Algorithm Update.

Social Media 111

Social Media Social Marketing Media Planning 111

PureB2B

SEPTEMBER 10, 2018

A B2B list has data about things like a company’s industry vertical , annual revenue, key decision makers, number of employees, and even corporate values. Thus, there’s a chance that contacts in your list regularly receive the same offer from other companies in your vertical. The post Should You Buy B2B Leads in 2018?

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

PureB2B

SEPTEMBER 10, 2018

A B2B list has data about things like a company’s industry vertical , annual revenue, key decision makers, number of employees, and even corporate values. Thus, there’s a chance that contacts in your list regularly receive the same offer from other companies in your vertical. The post Should You Buy B2B Leads in 2018?

Buy 62

Buy Work Management Sales Qualified Leads Marketing Management 62

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Choozle

JANUARY 17, 2019

In their December 2018 U.S. Digital advertising in 2018: Key takeaways. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. We saw a 344.9

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

KoMarketing Associates

MAY 30, 2019

Their statistics showed that in Q4 2018, approximately 18 percent of total spend was going toward Instagram for social media marketing purposes. About 34 percent of total spend went toward Instagram Stories in Q4 2018, compared to just 24 percent in Q3 of the same year. This is an increase from 14.8 percent from the quarter before.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

Circle Studio

JUNE 6, 2018

The 2018 annual report contains data gleaned from more than 6,200 marketing and sales professionals surveyed to uncover what marketing strategies and tactics they are using. There are a lot of interesting finds in the State of Inbound 2018 Report, but these 10 stood out. With 99 countries represented, the report is also global.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

chiefmartech

DECEMBER 14, 2017

This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there. MICROSERVICES & APIS (2018 Update). Stay tuned.

API 70

API Enterprise Management Marketing Management Advertising Agencies 70

Contently

OCTOBER 5, 2020

Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. We went with a more traditional style on the vertical banners so we could add a visual element. The potential here was huge because most TCS readers come directly from search or email.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Zoominfo

APRIL 16, 2018

He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. Reason Number Six: Keenan is a 2018 Growth Acceleration Summit Speaker. Keenan had braces three times because he was too stupid to wear his retainer the first two times (his words, not ours!).

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Martech

APRIL 18, 2022

This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. The consumer goods industry vertical segment is expected to register the fastest CAGR of 14.1% Worldwide 4.48 billion people currently use social media, more than double from 2.07 In the U.S.,

Social Media 111

Social Media Advertisements Advertising Media 111

Nuvi

NOVEMBER 5, 2018

NOVEMBER 6, 2018 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today announced its CEO, Joe Fuca, will speak at the 22 nd annual Healthcare Internet Conference (HCIC), held November 5-7, 2018 in Scottsdale, Arizona. REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Digital Transformation Verticals Conference 40

Hubspot

OCTOBER 3, 2018

Here's how to successfully position a brand in your market in 2018. says, “Investing the time and effort into positioning your brand to appeal toward a specific vertical, type of consumer, or demographic is only a small part of the battle. There’s only one surefire way to build a strong brand: brand positioning.

Positioning 91

Positioning Brand Identity Branding Paid Search Agency 91

Nuvi

NOVEMBER 21, 2018

NOVEMBER 21, 2018 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today unveiled its 2018 Retail Reputation Report, which details consumer sentiment about in-store experiences with different retail brands. The complete “2018 Retail Reputation Report,” can be downloaded here.

Enterprise Management 40

Enterprise Management Correlation Verticals Analysis 40

Nuvi

OCTOBER 31, 2018

NOVEMBER 1, 2018 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today announced that Vice President of Customer Success Cassie Tod has been named to The SaaS Report’s Top Women Leaders in SaaS for 2018, an annual list that celebrates the accomplishments of 50 women in the SaaS industry.

Enterprise Management 40

Enterprise Management Verticals Marketing Management Lead Scoring 40

Zoominfo

AUGUST 1, 2023

Businesses in every sector and vertical are overwhelmed by data. In 2018, manufacturing and risk-management were among the leading industries benefiting from AI. Businesses gained more visibility into their customers and markets, and no longer had to cast ever wider nets in the hope of reaching new audiences.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019. Vertical Video. What’s new, however, is the movement towards more vertical video. Virtual and Augmented Reality. Staying Ahead of the Competition.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Tomorrow People

FEBRUARY 2, 2018

Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition. Make sure you’ve got your sales and vertical teams there to answer any questions. No detail is too small.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Seismic

NOVEMBER 9, 2020

In fact, McKinsey found, in 2018, before our current crisis, that “Of the 50 largest global banks, three out of four now pledge themselves to some form of customer-experience transformation”. We saw an example where a poor experience was delivered and felt all too normal for a financial advisor.

Work Management 98

Work Management Service Class Verticals 98

Hubspot

MARCH 7, 2018

Have your reps track their upsell and cross-sell numbers, and use that data to identify whether certain verticals respond well to certain product/service pitches. The most qualified leads in your CRM? It's your existing customers.

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

Tomorrow People

FEBRUARY 2, 2018

Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition. Make sure you’ve got your sales and vertical teams there to answer any questions. No detail is too small.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Buffer

NOVEMBER 8, 2018

Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. In an effort to make this research even more interesting and valuable, we looked at four unique verticals to compare a variety of data points such as completion rates, posting frequency, and more.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Kaon

NOVEMBER 6, 2018

Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. By the end of 2018, the hope is that the majority of Ciena’s global sales teams and engineers will use the application regularly to accelerate the sales process. The Challenge. The Solution.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Sprout Social

SEPTEMBER 24, 2018

Here are a few facts to keep in mind: Videos are vertical and full screen. Take advantage of the mobile-focused vertical format to establish your company as a thought leader and delight your audience with something exciting. A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

nDash

JANUARY 6, 2021

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? Epsilon faced this exact problem in 2018. But with 2018 leadership changes came a new push to make content marketing a dedicated practice at Epsilon. It just wasn’t anyone’s top priority.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

Litmus

JULY 8, 2019

Ranking compared to April 2018. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018). Mail, AOL, and Verizon—in 2018. in Q2 2018. in Q2 2018). in Q2 2018). in Q2 2018). in Q2 2018).

Email Marketing 91

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 91

Zoominfo

OCTOBER 13, 2022

Between 2016 and 2018, total US forest product exports increased from about $37.7 We’re also now the [second-largest] forest products exporter in the United States, and are continually building up the verticals that we support.” billion to about $40.9 billion, and AGL grew along with the rest of the industry.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Zoominfo

DECEMBER 21, 2020

In this scenario, a company further penetrates its customer base by marching into a new vertical market either in a region or through global expansion. Go-to-market efforts with expansion benefit from new sales and marketing leaders, CEO Brad Birnbaum said in a 2018 episode of the SaaStr Podcast.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

ClearVoice

FEBRUARY 27, 2020

Since Instagram launched IGTV in the summer of 2018, it has continued to adapt, alter, tweak, and adjust the tool’s features to make it more user-friendly. Vertical scrolling list. Now, IGTV no longer has the player constantly located on the screen in favor of more thumbnails on the page and a new vertical scroll.

Youtube 64

Youtube Verticals Video Marketing Opt-out 64

Televerde

JANUARY 18, 2021

84% of B2B marketers use AI today compared to just 29% in 2018. For example, you can divide your email list up into groups based on vertical, account, role, industry, or engagement. The on-site AI engine studies each visitor’s behavior and makes personalized content suggestions based on their vertical, buying stage, and pain point.

Marketing AI 98

Marketing AI Ideal Customer Profiles Verticals Amazon 98

Buffer

NOVEMBER 1, 2018

But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. The rise of vertical mobile videos. The popularity of Snapchat and Instagram Stories has set our expectations for videos on smartphones to be vertical and full-screen. million followers) was watched 2.1

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

In fact, I believe that Adobe will further accelerate Marketo’s product roadmap and go-to-market execution, offering Marketo a new level of global operational scale, the ability to penetrate new verticals and geographies, and access to an impressive enterprise customer base.

Digital Transformation 134

Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

Litmus

APRIL 13, 2021

Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. Vertical Response. Originally published on July 23, 2018, by Chad S. It’s a rich and diverse landscape. Tessitura Network. TouchBasePro.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Buffer

OCTOBER 16, 2018

For example, in June 2018, Instagram unveiled its latest standalone app, IGTV. The vertical video app was poised to be a challenger to YouTube, and positioned as a long-form video hub that would focus on creators and not on content found via search. Do consumers want another standalone app? via Techcrunch.

eCommerce 100

eCommerce Paid Content Advertising Agencies Verticals 100

NuSpark Consulting

FEBRUARY 13, 2019

Use it for: Creating video content such as vlogs specifically for mobile, for viewing comfortably on a vertical screen. General Data Protection Regulation (GDPR) came into effect in 2018, and while it’s a European Union construct it will affect U.S.-based Voice Interaction. GDPR Privacy. based businesses. Advanced TV.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

QuanticMind

JANUARY 2, 2018

In closing, despite travel being a very competitive and expensive vertical for paid search, you can still use specific ad types and tactics on a budget to drive more interest and traffic. The post PPC for Travel Industry – Digital Marketing Tactics for Travel in 2018 appeared first on QuanticMind.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

Contently

JULY 10, 2019

Another great strategy is releasing “reports” on a yearly basis that encapsulate any trends or preferences in your vertical. See how Fandango accomplished this in late 2018 by releasing a graphic of the highest earning actors in 2018 based on a report covered by The Root (which gained significant traction, with 85k+ engagements).

Storytelling 155

Storytelling PR Marketing & Strategy Press 155