Zoominfo

APRIL 23, 2018

To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals. The resulting 2018 Selling Challenges Study provides a panoramic view of these challenges and solutions to overcome them. You’ve come to the right place, keep reading.

B2B Sales 133

B2B Sales Zoominfo Training Vendors 133

chiefmartech

APRIL 24, 2018

So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

NetLine

OCTOBER 12, 2018

As 2018 winds to a close, 2019 will surely bring more logos to the table. Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Talk to sales.

Lead Gen 53

Lead Gen Vendors Lead Ranking Lead Scoring 53

Contently

MAY 1, 2018

According to the report, “Marketers named content creation and management as their top two digital priorities for 2018 in a Gartner survey of marketing decision makers conducted at the end of 2017.” Wellman)], [27 March 2018]. ” Additionally, the growing relevance of CMPs is a result of the personalization wave.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 75

Marketing AI Vendors Gartner Opinions 75

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 72

Marketing AI Vendors Gartner Opinions 72

B2B Marketing Directions

APRIL 21, 2019

The 2019 B2B Buying Disconnect report is based on a survey of 712 individuals who were involved in a significant purchase of business technology during the preceding year, and on a survey of 229 individuals who worked for technology vendors in a marketing or sales capacity. in 2018 and 2017.

Vendors 49

Vendors B2B Content Customer Surveys 49

Customer Experience Matrix

MARCH 9, 2020

This showed especially fast growth in Europe, with a year-on-year increase of 74% in the number of European vendors and 80% in European CDP employment, compared with growth outside of Europe of 38% in vendors and 59% in employment. The Netherlands and Germany are next in line, with growth taking off after mid-2018.

Work Management 177

Work Management Marketing Management Vendors Paid Search Agency 177

Engagio

DECEMBER 26, 2018

As we look back at our blogs from 2018, once again, there’s a lot of them. From Fastest Growing SaaS Company awards to Cool Vendor recognition to Best Places to Work awards, we have a lot to celebrate. The post Best Account Based Marketing (ABM) Blogs of 2018 appeared first on Engagio. Enjoy! – – –.

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

Webbiquity

SEPTEMBER 22, 2020

For example: In 2018, only 13% of employees worked remotely most of the time. The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs. Most large enterprise buy from 16 or more vendors.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

PureB2B

SEPTEMBER 10, 2018

Vendor Collaboration. This assumes that your vendor was able to verify the data from the list against multiple sources and from the actual contacts on the list instead of acquiring contact information from some other source. Your vendor should be able to tell you where or how they got the data that they’re providing.

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

Vidyard

MARCH 21, 2018

GDPR goes into effect May 25th, 2018. Your MarTech/SaaS/Vendors. As a customer using SaaS or MarTech services, you want to make sure you’re talking to your own vendors to make sure they have a good grasp on GDPR. Request changes to the data you’ve collected on them. Remove all their data to move to another system.

Work Management 87

Work Management Vendors Privacy API 87

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. — Morgan (Molnar) Lehmann (@MorganMLehmann) September 5, 2018. — Britta Schellenberg (@MizzBritta) September 5, 2018. contentmarketing.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. IBM Think 2018. 19-22 March, 2018 / Las Vegas, NV. 19-21 March, 2018 / Lake Buena Vista, Florida. World Of Cybersecurity Congress 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Contently

NOVEMBER 27, 2017

If your business has a high-touch sales process, your bottom-of-funnel stage might include a meeting with the client where you ask how your product compared to other vendors. Not too long ago, a friend teased me after I confessed that I sat through a demo after going to an event the vendor hosted. Give something to get something.

Work Management 163

Work Management Marketing Management Top of Funnel Planning 163

PureB2B

SEPTEMBER 10, 2018

Vendor Collaboration. This assumes that your vendor was able to verify the data from the list against multiple sources and from the actual contacts on the list instead of acquiring contact information from some other source. Your vendor should be able to tell you where or how they got the data that they’re providing.

Buy 62

Buy Work Management Sales Qualified Leads Marketing Management 62

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? It’s a big event, with 3,000+ attendees, 120+ vendors and all the frameworks and case studies you can dream of. Here is everything you need to know about SiriusDecisions Summit 2018. Guest Keynotes.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. Considering that over half of all B2B buyers search for products or vendor information on social media, it’s a smart move to use the channels that they’re using. The post 10 Winning B2B Lead Generation Strategies for 2018 appeared first on Leadspace.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 40

Marketing AI Vendors Gartner Opinions 40

Adobe Experience Cloud Blog

DECEMBER 20, 2017

You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? The post 3 Ways to Ensure You Get the Marketing Budget You Need in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How much are you spending on trade shows?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

Cintell

JULY 3, 2018

But according to a recent report from TrustRadius , many vendors fall short in this arena. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Buyers Want the Full Picture in Making a Decision – and that’s where many vendors fall short.

Buy 172

Buy B2B Vendors Transparency 172

DealSignal

MARCH 26, 2018

DealSignal at SiriusDecisions 2018 Summit (#SDSummit). May 8-10, 2018 | Mandalay Bay, Las Vegas. The SiriusDecisions 2018 Summit is a premier event that brings together top marketing industry analysts, leading martech vendors, and an elite community of over 3,000 marketing, sales and product leaders.

Peer-to-peer 40

Peer-to-peer Account Based Marketing ABM Knowledge Base 40

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. For 2018 and beyond, responsive devices and smarter networks are what the market will be focusing on. In a Forbes survey, more than 50% of CDOs will likely report directly to the CEO in 2018.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

B2B Marketing Directions

APRIL 29, 2018

TrustRadius recently published The 2018 B2B Buying Disconnect report, which provides several important insights regarding how business technology buyers research potential purchases, and how they view their vendors. The second was a survey of 240 individuals who worked for business technology vendors in a marketing or sales capacity.

Vendors 48

Vendors Case Studies Content Customer Surveys 48

chiefmartech

DECEMBER 18, 2017

This is part 3 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update) or Part 2: Microservices & APIs (2018 Update) , you might want to start there. VERTICAL COMPETITION (2018 Update).

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 162

Privacy Zoominfo Press Sample 162

Customer Experience Matrix

JANUARY 12, 2019

For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors. From a buyer’s perspective, the most interesting stat may be the absolute number of local vendors available. We found 25 Europe-based CDP vendors, nearly one-third of the worldwide total.

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. And what books should be added to the 2018 list?

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

SnapApp

NOVEMBER 29, 2017

Here are some ideas for how to make the best use of the coming month to set yourself for success throughout 2018. . Dig into the numbers and reporting and see if you can find any trends that could influence your 2018 plan. . What does the rest of 2018 look like? What can you bring in-house now to help start 2018 strong? .

Budget Programs 63

Budget Programs Planning Vendors Paid Search Agency 63

Zoominfo

JULY 2, 2020

Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Here are three considerations to keep in mind when selecting a vendor: Feature set – Begin your selection process by analyzing the features each platform offers. Get the right people on board. Invest in training.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Navigate the Channel

JANUARY 18, 2018

Here are some of the best demand generation strategies that you can use in 2018. Around the top of the funnel, centralizing the source of your leads gives you additional efficiency for the automation that you employ around the mid-level processes such as closed-loop reporting, vendor management, and standardization/enhancement.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

Vidyard

MAY 5, 2016

Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. That is changing as vendors get stronger and technology simplifies processes.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

” (Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. That is changing as vendors get stronger and technology simplifies processes.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50