Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Refined, relevant content will earn a premium in 2018 and beyond.

Business to Business 79

Business to Business Tactics Trends Business 79

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. First of all, Google owns YouTube so it’s in their own interest to promote video content. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. This is not merely restricted to YouTube.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? lucyedwardsblind.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Facebook Kicks Off the New Year with an Algorithm Update.

Social Media 111

Social Media Social Marketing Media Planning 111

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 121

Ethics Social Media Trends Copyright 121

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. billion in 2018 to $151.4

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

Martech Advisor

SEPTEMBER 26, 2019

Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. Let’s look at some fascinating video marketing trends and stats. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Inbox Insight

FEBRUARY 26, 2018

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. Without further ado, here are the 5 email trends you need to watch in 2018. Intent Targeting.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

Hubspot

JANUARY 24, 2018

The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018. 65% of those who don't currently use video, say they plan to start in 2018. 85% of people say they'd like to see more video from brands in 2018. LinkedIn is poised to fly in 2018. Not so much.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. This is not merely restricted to YouTube.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

KoMarketing Associates

DECEMBER 10, 2020

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). recorded back in 2019.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. In 2018, it was reported that nearly 20 percent of US adults own a smart speaker now, but this number is expected to double by 2022. Voice search optimized content.

Trends 92

Trends Content Marketing Content Curation 92

Bannerflow

AUGUST 24, 2018

But what are the trends we need to be aware of and which have the potential to revolutionise marketing? Today streaming services like Netflix, Hulu, and YouTube already take advantage of AI and machine learning algorithms to identify content for their subscribers. It’s a trend that will predict will go mainstream.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com.

Planning 65

Planning Emarketing Amazon Transparency 65

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. Considering those numbers, 48% of marketers are already planning to include YouTube in their content strategy in the coming years.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

BenchmarkONE

JULY 23, 2020

A better way to do it: pay attention to social media trends, and look for patterns in them that you can use to guide your next steps. To help you get started, we’ve outlined some of the most compelling social media trends of the year and what we can learn from them. Click-through-rates from social media dropped from 2018 to 2019.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Comparing year-on-year trends for priority marketing activities, content creation remains second place priority, with distribution and amplification third priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Original Content is Still Critical. The takeaway here is that brand trust is built on honesty and authenticity. Think again. According to Gartner, with 8.4

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Stevens & Tate

JANUARY 1, 2019

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new. Noteworthy Marketing News.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. You also could use Sprout’s 2018 Index for inspiration. Embrace authenticity. Don’t create.

Social Media 111

Social Media Trends Personalization Brand Identity 111

ClearVoice

OCTOBER 17, 2018

More than 1 in every 4 ad dollars will be spent on video in 2018. Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. Twitter will receive more than half of its ad revenue from video in 2018. 360 video and virtual reality. Animated content.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. IAB 2018 Video Ad Spend Study ). eMarketer ). Sharethrough ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “LinkedIn Stories” as an important search trend for us in marketing. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Bannerflow

JUNE 1, 2023

.” Tako’s primary role is to match users’ questions with relevant TikTok content, potentially offering direct answers about certain elements of video clips, and guiding users towards content trends. Given the meteoric rise of Shorts and Community Posts, YouTube is deciding to shift its focus to these elements.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Considering those numbers, 48% of marketers are already planning to include YouTube in their content strategy in the coming years. Nonetheless, emerging trends can provide valuable insights.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

ClickZ

JULY 18, 2019

Other top channels include display, YouTube, Mobile/In App ads, ecommerce ( Amazon ), and ecommerce (other). Google, YouTube and Amazon top the list of most trusted publishers. followed by YouTube at 4.3. Trends that will influence 2020 spending. Source: Marin Software. The top challenges differ across channels.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. What Platform is the Best for B2B Videos – TikTok or YouTube?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter was next most popular at 55%, followed by Instagram (52%), and YouTube (44%). The increased use of influencer marketing is one of the top trends for 2018. Image credit: DreamGrow. Focus on Facebook.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. 50% of new Pinterest sign-ups were men in 2018, taking the number of active users to 250 million. Let’s understand why these visual platforms are at the center of social media trends today.

Social Media 99

Social Media Social Marketing Media Trends 99

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. In other words: Yeah, VR marketing is a thing you need to think about.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?".

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. Believe it or not, the rate trended down as the follower count went up. Instagram and YouTube still reign supreme. In 2020, 96% of campaigns used Instagram, and 30% used YouTube.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122