Webbiquity

DECEMBER 12, 2018

As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world. Here are five of the most important trends to watch in the coming year (your competitors will!). These are, of course, not the only trends to watch in the coming year. Social Listening.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Litmus

APRIL 26, 2021

What is quite profound is that this is purely a reflection of normality: Humans are a diverse species, which is why this is a challenging subject to label as a trend. Everlane’s 2018 marketing campaign titled “No frills. Representation shouldn’t be a trend or a campaign—it should be every day. Source: Really Good Emails.

Trends 126

Trends Design Paid Search Agency Television marketing 126

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? We expect this trend to continue. Getting ready for 2018 with Account Based Marketing. In 2018, we expect companies and their marketing budgets to be more targeted.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Navigate the Channel

DECEMBER 28, 2017

It’s not too early to start thinking about your public relations strategy for 2018. Below are three trends that should be on your list to implement in 2018. Few other tools are as effective as getting the word out about a company than PR. In 2018, your company’s PR is going to be more important than ever.

PR 70

PR Trends Public Relations Thought Leadership 70

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. How can marketers start to prepare for this video-loving trend? Mobile-first indexing will exaggerate that trend.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

BuzzSumo

SEPTEMBER 20, 2019

Those two big ideas need to be communicated in conversational marketing using words that resonate with your audience. In this post, we will look at the power of conversation and the words that audiences love to read. Take a look at their recent Facebook Video and how they use the word LOVE. Words That Work.

Social Media 95

Social Media Social Marketing Conversion Media 95

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. . Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. In 2018, we saw GDPR take effect in Europe and the passage of broad privacy regulations in the state of California. Personalization Vs. Privacy.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. In 2018, it was reported that nearly 20 percent of US adults own a smart speaker now, but this number is expected to double by 2022. Final words.

Trends 92

Trends Content Marketing Content Curation 92

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. According to Meeker's report, 2017 saw 3.6

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com.

Planning 65

Planning Emarketing Amazon Transparency 65

ClickZ

APRIL 3, 2020

30-second summary: Prove what their brand stands for and respond to growing demand for action over words. found that in 2018, 61 percent of Alexa Skills still had no user ratings and that in 2019, half of Alexa users said “they simply don’t bother” to discover new apps. . Studies from voicebot.ai

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. In 2018, we saw GDPR take effect in Europe and the passage of broad privacy regulations in the state of California. Personalization Vs. Privacy.

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

BenchmarkONE

JULY 23, 2020

A better way to do it: pay attention to social media trends, and look for patterns in them that you can use to guide your next steps. To help you get started, we’ve outlined some of the most compelling social media trends of the year and what we can learn from them. Click-through-rates from social media dropped from 2018 to 2019.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Original Content is Still Critical. Keep in mind that it’s never enough just to have good content—if no one is reading it, it won’t make a difference.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Valasys

APRIL 18, 2019

The InvestmentNews parent company, Bonhill Group has officially acquired Last Word Media. Last Word Media offers B2B media services like live events, research, data and information to the global asset and wealth management industries. They have staff members based in London (head office), Hong Kong and in Singapore. About Bonhill.

Media 49

Media Work Management Acquisitions Marketing Management 49

Circle Studio

DECEMBER 27, 2018

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2018. 9 B2B Marketing Trends to Watch in 2019. As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. A picture can speak 1,000 words. Read Article.

Peer-to-peer 68

Peer-to-peer Marketing Analytics Tools Paid Search Agency Ideal Customer Profiles 68

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Top Lead Gen Source: Word of Mouth / Referrals. When asked where B2B marketers are generating leads, the two main sources were Word of Mouth / Referrals and Company Website.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Changes in marketing trends means changes in marketing culture—and visa versa (as it’s kind of the chicken and egg thing.). Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Changes in marketing trends means changes in marketing culture—and visa versa (as it’s kind of the chicken and egg thing.). Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Contently

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. I want to zoom out a little bit and talk about some of the broader conversations and trends in our industry.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. Trend Two: Accelerating AI Rollout.

Trends 103

Trends Planning Paid Search Agency Amazon 103

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. In 2018, we saw GDPR take effect in Europe and the passage of broad privacy regulations in the state of California. Personalization Vs. Privacy.

Email Marketing 60

Email Marketing Trends CAN-SPAM Privacy 60

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. This mix allows you to build a strong foundation of always-relevant content while leaving room to jump on trends and share your unique perspective.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Liveintent

AUGUST 1, 2018

That’s why, when the 2018 installment of the annual Mary Meeker’s Internet Trends Report came out, we went looking in search of one thing: “people.” But among all of these findings, we were surprised to find that there are only 15 uses of the word “people.” Let’s take a look.

Trends 54

Trends Internet Marketing Privacy Transparency 54

Ledger Bennett

FEBRUARY 24, 2020

In this context, the invisible clothes are common B2B marketing trends and our propensity to believe in them at all costs. There are hundreds of blogs written on the subject ‘latest trends in B2B marketing’. But it’s not new, and it’s not a trend. The word alignment for a start, suggests two separate functions.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

eDataSource

AUGUST 23, 2018

Qualifying emails were identified by screening for one or more of the following words in their subject lines: “school,” “student,” “campus,” “classroom,” “dorm,” and “college.”. This trend is consistent with a longstanding widespread downtrend in marketing email read rates. Activity and Performance. Best Performer Examples.

Activities 44

Activities Amazon Deliverability Statistics 44

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Hubspot

APRIL 5, 2018

The Best Advice for Agencies in 2018. Brian Regienczuk , CEO & Co-Founder of Agency Spotter , in this Marketing Trends Report 2018 , talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years. “In

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Moz

FEBRUARY 4, 2020

Affecting one in ten searches, BERT gives Google a better understanding of how language is used and helps it comprehend the context of individual words within searches. It could be argued that the biggest change to image search happened in September 2018 when Google Lens rolled out.

SEO 93

SEO Marketing AI Trends SERP 93

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. In other words: Yeah, VR marketing is a thing you need to think about. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

Vidyard

NOVEMBER 15, 2018

The new Vidyard Autumn 2018 update takes “personal” to the next level. In other words, HubSpot Video is the video-ification of HubSpot: the ability to create, host, manage, customize, and measure video inside of HubSpot, in ways that haven’t been possible before today. .”

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. To start, compile a list of about 10 short words and terms associated with your product or service. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101