Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

Cintell

JULY 3, 2018

But according to a recent report from TrustRadius , many vendors fall short in this arena. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Buyers Want the Full Picture in Making a Decision – and that’s where many vendors fall short.

Buy 172

Buy B2B Vendors Transparency 172

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. IBM Think 2018. 19-22 March, 2018 / Las Vegas, NV. 19-21 March, 2018 / Lake Buena Vista, Florida. World Of Cybersecurity Congress 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Customer Experience Matrix

JANUARY 12, 2019

For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors. From a buyer’s perspective, the most interesting stat may be the absolute number of local vendors available. We found 25 Europe-based CDP vendors, nearly one-third of the worldwide total.

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 162

Privacy Zoominfo Press Sample 162

Stevens & Tate

JANUARY 1, 2019

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new. The Return Of Trust In Media.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Webbiquity

AUGUST 27, 2019

But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. In addition to overdue changes to its marketing and functionality , here are four key facts and trends Twitter needs to address in order to reverse its current downward trajectory.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. GDPR enforcement began in May 2018.

Privacy 147

Privacy Zoominfo Press Sample 147

TrustRadius Marketing

DECEMBER 10, 2019

US consumers spent over $5 billon online in 2018 —which was a 15% increase from the year before. A recent report from the US Department of Commerce reveals that online sales have increased 16% between Q3 2018 and Q3 2019 , compared to overall retail, which has only increased by 4% over the same time period. .

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52

Navigate the Channel

JANUARY 18, 2018

Here are some of the best demand generation strategies that you can use in 2018. Around the top of the funnel, centralizing the source of your leads gives you additional efficiency for the automation that you employ around the mid-level processes such as closed-loop reporting, vendor management, and standardization/enhancement.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

SnapApp

NOVEMBER 29, 2017

Here are some ideas for how to make the best use of the coming month to set yourself for success throughout 2018. . Dig into the numbers and reporting and see if you can find any trends that could influence your 2018 plan. . What does the rest of 2018 look like? 1) Get Reflective. . What didn’t? 7) Take a Breath. .

Budget Programs 63

Budget Programs Planning Vendors Paid Search Agency 63

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. We’ve got enough of 2018 behind us to make a few educated guesses about the trajectory of social media marketing in 2019. So saddle up for a tour of current trends and coming attractions.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Aberdeen

JULY 17, 2018

As the need to hire and retain an engaged workforce holds constant among businesses, there are certain HR tech trends that should be anticipated and embraced. In 2018, many anticipate an increase in the number of solutions from technology firms to help with this challenge. Remote Workforce Management. A Shift Toward Wellness.

Work Management 58

Work Management Trends Correlation Training 58

SnapApp

NOVEMBER 29, 2017

Here are some ideas for how to make the best use of the coming month to set yourself for success throughout 2018. . Dig into the numbers and reporting and see if you can find any trends that could influence your 2018 plan. . What does the rest of 2018 look like? 1) Get Reflective. . What didn’t? 7) Take a Breath. .

Budget Programs 48

Budget Programs Planning Vendors Paid Search Agency 48

ClickZ

FEBRUARY 4, 2021

In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Webbiquity

APRIL 10, 2018

An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Kaon

FEBRUARY 28, 2019

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. B2B buying models have changed, too. Manufacturers are becoming omni-channel retailers and service providers.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Martech

APRIL 1, 2022

That’s double its 2018 value.”. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. And while cord-cutters trend younger, AVOD has reached mainstream and is a mainstay across nearly every viewer demographic.”.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Advertisements Advertising 104

Contently

MAY 18, 2018

At SiriusDecisions Summit 2018 , held at the glittering Mandalay Bay in Vegas, it was clear that marketers are tired of black boxes. But if the conversations, vendors, and presentations were any indication, that alignment is a key goal for many of the top marketing teams across the country. — Contently (@contently) May 9, 2018.

Work Management 119

Work Management Marketing Automation Services Marketing Management Account Based Marketing 119

Smashmouth Marketing

MARCH 14, 2020

This study of introductory meetings was done several years ago and it is estimated through market trends that the gap between virtual and face-to-face meetings has closed, if not swung away from face-to-face. Event Generated Marketing Qualified Leads (MQLs) vs. Sales Qualified Leads (SQLs).

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Outbrain

MAY 13, 2019

It is evident in advancements in technology, changing customer behavior, and mobile usage, which is continually on the rise – in 2018, purchases on mobile increased by 55%. With the fast-paced evolution of e-commerce, it’s important to keep up with the latest consumer and technology trends online. Adapt to Changing Trends.

Trends 42

Trends Work Management Marketing Management Mobile Marketing 42

Adobe Experience Cloud Blog

JULY 26, 2018

In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. As a community, we must question the fantasy and FOMO driving this trend. In early 2018, my team and I conducted 32 phone interviews and 506 online surveys with marketing professionals.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Martech

SEPTEMBER 13, 2021

Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. “In terms of vendor presence in the category, the category has also experienced significant growth over the last three years,” said Gigante.

Enterprise Management 106

Enterprise Management Work Management Contacts Marketing Management 106

SalesIntel

DECEMBER 6, 2023

Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions. It is important to understand your requirements, which tools your competitors are using, and what’s trending when it comes to sales tools. Customer relationship management is simple to use.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Computer Market Research

AUGUST 28, 2019

Businesses who have invested in the Second Platform will continue to see growth from 2018 to 2012. However, vendors hoping to quickly adapt to these changes are realizing it takes more than a few simple program modifications. In order to address the needs of the channel, vendors must take a closer look at their channel programs.

Enterprise Management 60

Enterprise Management Advertising Channels Budget Programs Marketing Management 60

Customer Experience Matrix

JUNE 17, 2019

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It changed direction in March 2018 with news that its Experience Platform would create persistent profiles.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

PathFactory

JANUARY 10, 2019

4 of the brightest B2B minds came together to discuss content marketing trends for 2019 to create better content, get more eyeballs on it, and make sure all your hard work is paying off so your 2019 content marketing success goes from moderately to extremely successful. Content marketing trends to watch in 2019.

Sales Management 40

Sales Management Marketing AI Top of Funnel Trends 40

Zoominfo

AUGUST 1, 2018

But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ). Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ).

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

SalesIntel

OCTOBER 13, 2022

Through our patented machine-learning and a world-class team of human researchers, we brought 95% accurate, human-verified business contacts to the market back in 2018. Q: What are some of the trends you are seeing in the Data Enrichment and Sales Enablement industries? A: Be smart about asking the right question of the vendor.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Classified Ads 52

Martech

OCTOBER 4, 2021

I think it’s fair to say there’s a trend here. Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018.

Acquisitions 94

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 94

chiefmartech

APRIL 21, 2020

We added a few additional responsibilities in this year’s survey, but kept all the ones from previous years for the benefit of seeing longitudinal trends.). One distressing trend is that the number of marketing technologists who have responsibility for performing security reviews continues to drop — down to a new low of 19% this year.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

B2B Marketing Directions

MAY 12, 2019

In the 2018 State of Marketing research by Salesforce, more than eight out of ten surveyed marketers said personalization delivers major or moderate improvements in brand building, lead generation, customer retention, customer acquisition, and customer advocacy. and the U.S.

Personalization 61

Personalization Enterprise Management Marketing Management Privacy 61