Webbiquity

MARCH 8, 2018

This is because consumers know these celebrities only engage with these brands based on paid sponsorships, and as such, are less likely to trust their recommendations. Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Source: [link].

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

BenchmarkONE

JANUARY 10, 2019

The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Being able to tell the difference between positive trends and soon-to-pass fads is one of the top skills that a marketer can have. Influencer Marketing.

Trends 66

Trends Planning Budget Programs Privacy 66

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. . Alexa skills.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Customer Experience Matrix

DECEMBER 13, 2020

As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years. Back in 2018 we saw it at least as often as AI. trust is under fire. Trust is the theme that connects all the stories I’ve listed above.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

EMagine B2B Blog

APRIL 30, 2018

According to Forbes, 65 percent of people see online search as the most trusted source of information about people and companies. If your website isn’t reflective of trust and credibility, your audience won’t think twice about going elsewhere. So how can you build website trust in 2018? Include testimonials.

Marketing Websites 45

Marketing Websites Privacy Policies Ad Building Copyright 45

Hubspot

JANUARY 7, 2018

The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. For now, here's a look at the trends I anticipate hearing -- and learning -- all about. 2018 Tech Trends to Watch. Smart Cities.

Marketing AI 0

Marketing AI Trends B2B Thought Leadership Forecasting 0

Ontraport

NOVEMBER 22, 2019

In response to waning trust, many businesses are transitioning toward becoming more transparent with customer data on their own terms — even those not affected by the EU’s strict data regulations. Have you ever shared private information with somebody you trust, only to find out later that the person couldn’t keep a secret?

Trends 105

Trends Paid Search Agency Trust Marketing Case Studies 105

Porch Group Media

AUGUST 7, 2019

Brand Trust is More Important Than Ever for Consumers. In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to consumers? The good news is that when brands are able to gain a customer’s trust, the benefits are huge. Customer Experience.

Brand Identity 69

Brand Identity Branding Peer-to-peer Customer Satisfaction 69

ATAK Interactive

MAY 23, 2019

If you take a step back and put yourself in the consumers’ shoes, you’ll find that it’s starting to take a toll on their level of trust with some of these organizations. Reading more on emerging email marketing trends and applying them is a great start! Especially, those that buy or sell email lists. Personalization Vs. Privacy.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Parse.ly

JANUARY 7, 2019

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. This past month, December 2018, once again has the top nine referral sources matching October and November’s. That’s it for December 2018.

Traffic 94

Traffic Trends Aggregators Domain 94

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. The takeaway here is that brand trust is built on honesty and authenticity. Original Content is Still Critical. Think again.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Facebook Kicks Off the New Year with an Algorithm Update.

Social Media 111

Social Media Social Marketing Media Planning 111

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. If done right, your efforts will be rewarded with consumer trust and loyalty to your brand. Optimize Your Website for Mobile.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. While trust in journalism has seen a bit of a recovery, trust in media, our peers, and social media is at an all-time low.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 89

Vision Edge Marketing

FEBRUARY 27, 2024

They rely on research to understand economic and industry trends. A study by Buolamwini and Gebru (2018) found that facial recognition systems from prominent tech companies exhibited gender classification bias, with significantly higher error rates for darker-skinned and female faces, reflecting the biases present in the training datasets.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

BenchmarkONE

JULY 23, 2020

A better way to do it: pay attention to social media trends, and look for patterns in them that you can use to guide your next steps. To help you get started, we’ve outlined some of the most compelling social media trends of the year and what we can learn from them. Click-through-rates from social media dropped from 2018 to 2019.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

In this blog, we’ll explore the top five trends that will define the future of marketing automation. In a 2018 interview with VentureBeat, Steve Lucas put forward: “[The future] belongs to those who embrace change, act boldly on their convictions, and understand that the willingness to take risks is what drives innovation.”

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Biznology

OCTOBER 25, 2018

The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding. A brand is much more than just a name.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. Brands are constantly fighting an uphill battle to earn the trust and business of today’s consumer. We’ll cover off on topics such as evolving your offering, following future trends, and ways to empathize with your clients.

Digital Transformation 74

Digital Transformation Storytelling Paid Search Agency Advertising Agencies 74

ATAK Interactive

MAY 23, 2019

If you take a step back and put yourself in the consumers’ shoes, you’ll find that it’s starting to take a toll on their level of trust with some of these organizations. Reading more on emerging email marketing trends and applying them is a great start! Especially, those that buy or sell email lists. Personalization Vs. Privacy.

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

Martech Advisor

SEPTEMBER 25, 2019

In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results. click-through rates jump : All major regions experienced increases in click-through rates between 2018 and 2017, but the U.S. Email is far from dead.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

KEO Marketing

DECEMBER 12, 2017

What do you need to focus on, both online and off, in your key marketing strategies for 2018? All your marketing strategies must tie back into your company’s 2018 objectives. Here are the top marketing strategies savvy marketers will pay attention to in 2018 to help their brands achieve company initiatives.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

Moz

MARCH 1, 2020

In the beginning of 2018, Google displayed Featured Snippets in approximately 12% of search results; in early 2020, that number hovers around 16%. Next, we wanted to know if Google’s emphasis on surfacing medical content from trusted medical publications — such as WebMD and the Mayo Clinic — is resonating with its users.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Choozle

JANUARY 17, 2019

In their December 2018 U.S. Digital advertising in 2018: Key takeaways. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. There was a 20.4

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Stevens & Tate

JANUARY 1, 2019

Staying up to date with all the latest marketing trends is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your overall marketing strategy. That’s why every month we like to share some of the latest marketing trends so that you can see what’s new. The Return Of Trust In Media.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

B2B Marketing Directions

DECEMBER 30, 2018

This will be my last post of 2018, and I want to thank everyone who has spent some of his or her valuable time reading this blog. Like last year, I'm only considering posts that were published in 2018. For the past few years, I've used my last post of the year to share which posts have been most widely read.

CMO 40

CMO B2B Marketing Trust Marketing Customer Surveys 40

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Changes in marketing trends means changes in marketing culture—and visa versa (as it’s kind of the chicken and egg thing.). Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Changes in marketing trends means changes in marketing culture—and visa versa (as it’s kind of the chicken and egg thing.). Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. For JLL, that means sharing trends, insights, and analysis,” Glenn explains. “So The Ambitions publication focuses on stories, trends, and topics relevant to JLL’s clients and the larger real estate industry. JLLGlenn #CMWorld Click To Tweet.

Trust Marketing 65

Trust Marketing Content Marketing Work Management Paid Search Agency 65