Content Standard

FEBRUARY 8, 2018

The ROI opportunities created by automation are why it ranks among the top marketing trends of 2018. Email workflows are nothing new, and they’re already managed by basic triggers based on a set of rules established by marketers. Here are four such innovations expected to hit the mainstream this year. Semantic SEO.

Marketing AI 69

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 69

Litmus

APRIL 1, 2021

Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. 2010 – Triggered emails become the norm, with 48% of marketers now sending triggered emails. Source: Mailjet.

Design 67

Design Trends Mobile Marketing Email Campaigns 67

Vidyard

NOVEMBER 15, 2018

The new Vidyard Autumn 2018 update takes “personal” to the next level. Vidyard press@vidyard.com Video: Images: The post 2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You appeared first on Vidyard. If you’re interested in working with Vidyard, please visit [link].

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Litmus

NOVEMBER 7, 2018

The majority of brands are now using their open and click data to trigger reengagement campaigns to inactive subscribers. This 27-page report explores each of these findings and much more, with over 20 charts providing data-based evidence of current analytics practices and trends.

Analytics 56

Analytics Peer-to-peer Deliverability Brand Identity 56

Vidyard

NOVEMBER 15, 2018

WATERLOO, Ontario – November 15, 2018 – Vidyard , the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo , to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications.

Enterprise Management 65

Enterprise Management Video Marketing Trends Personalization 65

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results. Talk triggers is a concept Jay coined himself.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Zoominfo

SEPTEMBER 15, 2020

“If you want to cut through the fat & emerge as a brand your buyers want to engage with, your marketing has to seamlessly resonate with your buyer’s goals, interests, & preferences.” – @BrennerMichael Find more #personalization wisdom here: [link] pic.twitter.com/YPBjoO1KJf — ZoomInfo (@ZoomInfo) September 12, 2018.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Vidyard

NOVEMBER 15, 2018

The new Vidyard Autumn 2018 update takes “personal” to the next level. Vidyard press@vidyard.com Video: Images: The post 2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You appeared first on Vidyard. If you’re interested in working with Vidyard, please visit [link].

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

Bluetext

MARCH 14, 2018

Advanced marketing analytics allow companies to go far beyond baseline metrics, by providing the tools to really understand how their target buyers are consuming content, what entices them to engage and interact, and what triggers a conversion.

Analytics 21

Analytics Trends Advertising Agencies Paid Search Agency 21

Bannerflow

FEBRUARY 4, 2019

Going into 2018, in-housing was a trend gaining momentum. We at Bannerflow felt compelled to know how the trend was developing and how our customers’ priorities in Europe were changing in response, or indeed, driving it. Flash forward 12 months and it has exploded into the mainstream.

Barriers 63

Barriers Trigger Marketing Marketing Report Customer Surveys 63

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. More sophisticated business systems combine intent signals with automation by using triggers that prompt certain workflow actions. For example, in the U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. More sophisticated business systems combine intent signals with automation by using triggers that prompt certain workflow actions. For example, in the U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Sana Commerce

SEPTEMBER 22, 2021

In 2018, online marketplace giant Amazon claimed 41% of online retail sales in the U.S. Amazon’s Amazon Business and Alibaba’s Aliexpress are just two examples of large companies adjusting their business model for buyers and sellers as part of the new B2B marketplace trend. B2B e-commerce trends in 2021 and beyond.

Amazon 98

Amazon Work Management Marketing Management B2B Sales 98

Oktopost

FEBRUARY 9, 2021

Today, hashtags are the catalyst for getting an entire marketing campaign to start trending. Hashtags aren’t just another Millennial trend on Twitter, TikTok, and Instagram. Secondly, if your content reaches a critical mass of your active followers, your hashtags will trigger push notifications to everyone who follows you.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Martech Advisor

MARCH 6, 2020

The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment. According to Deloitte Digital, the proportion of US consumers who watch short-form video (5 minutes or less) grew to 74% in 2018, with 84% of GenZ and 81% of Millennials watching this content.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Zoominfo

SEPTEMBER 15, 2020

“If you want to cut through the fat & emerge as a brand your buyers want to engage with, your marketing has to seamlessly resonate with your buyer’s goals, interests, & preferences.” – @BrennerMichael Find more #personalization wisdom here: [link] pic.twitter.com/YPBjoO1KJf — ZoomInfo (@ZoomInfo) September 12, 2018 2.

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Strategic-IC

JULY 10, 2018

How to Succeed With B2B Organic Facebook Posting in 2018? In January 2018, Facebook announced that they were “going to shift ranking to make the News Feed more about connecting with people and less about consuming media in isolation”. Try using Trigger Words. Consider Current Trends and Hashtags.

Facebook 48

Facebook Organization Tips Webinar Metrics 48

Liveintent

AUGUST 22, 2018

And users want it to: According to stats in Mary Meeker’s 2018 Internet Trends Report , 79% of consumers are willing to share personal data for “clear personal benefit.” But when done properly, data sharing doesn’t downgrade the customer experience – it enhances it. Avoiding vulnerability.

Personalization 80

Personalization Marketing Budget Ad Exchange ROI 80

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Litmus

SEPTEMBER 16, 2020

In 2018, Apple added Dark Mode to its desktop email client. Dark Mode is a reversed color scheme that utilizes light-colored typography, UI elements, and iconography on dark backgrounds—and it’s one of the hottest digital design trends in the past year. revealed once Dark Mode is triggered --> <!--[if

Email Marketing 145

Email Marketing Paid Search Agency Class Eye-Tracking 145

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Litmus

OCTOBER 3, 2018

That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey. Create a signup welcome series, “Thank You” emails triggered by donations, donation request emails triggered by petition signings, support anniversary emails, and more.

Process 61

Process Budget Programs Broadcasting CAN-SPAM 61

Martech Advisor

DECEMBER 23, 2019

Personalization trends to remember, and examples from Swisscom and GAP. AI can help you achieve this by consolidating data streams from multiple channels and identifying actionable trends. Depending on the event type, the AI triggers a personalized mobile notification. Here are five use cases to remember: 1.

Personalization 90

Personalization Advertising Agencies Paid Search Agency Mobile Advertising 90

Hubspot

MAY 28, 2018

Search algorithms are ever-evolving, and in 2018 they are as smart as ever. As voice search is on trend to become 50% of all mobile searches by 2020 -- a prediction by both Google and Bing -- featured snippets are now being tapped as the trigger response by virtual assistants. How to Rank #1 on Google. Embrace Complex Clusters.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

Launch Marketing

APRIL 10, 2020

With these decision-making teams now dispersed and even more reliant on digital communication, the B2B purchasing process can be elongated, even beyond the 61% increase in length that already occurred between 2018 and 2019. Consumer trends will undoubtedly continue to shift as the global pandemic persists. Thinking About Spending.

Organization 62

Organization B2B Paid Search Agency B2B Sales 62

Martech Advisor

SEPTEMBER 17, 2019

Johnny: In September 2018, Brave started to trigger a series of formal complaints under the GDPR against the lack of data protection in real-time bidding (RTB) advertising auctions. Learn More: Data-Driven Marketing Trends for the AI Age: Q&A With Palace Resorts’ VP of Global Marketing, Kathy Halpern.

Google 81

Google First-Mover Advantage Privacy Mobile Advertising 81

Brandwatch Marketing

NOVEMBER 19, 2018

. — Jimmy Daly (@jimmy_daly) October 17, 2018. I can trigger email notifications to our team as leads move through the pipeline. In an Asana board, column changes in boards can’t trigger zaps. Jimmy Daly (@jimmy_daly) October 17, 2018. Jimmy Daly (@jimmy_daly) October 17, 2018.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Hubspot

JANUARY 31, 2019

Last year, Immersion Neuroscience hooked eight people up to the INBand and measured their neurochemical responses to 17 ads from the 2018 Superbowl. In the same study of 2018 Superbowl ads mentioned above, Immersion Neuroscience discovered that M&Ms’ “Human” was the second most immersive ad on their list.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Marketing Analytics Tools 100

Digilant

MAY 11, 2021

Statista found that in 2018, only 10% of all global luxury good sales were made online. And, more recent studies have shown that these online shopping trends won’t slow down post-pandemic. What triggered them to buy from my brand? Luxury brands have long relied on the in-store shopping experience to lend the majority of sales.

Paid Content 59

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 59

ClearVoice

DECEMBER 16, 2018

2018 saw similar developments. In fact, a September 2018 survey by Voicebot.ai Based on the current trends, here’s our inside scoop on useful blends of marketing automation software and chatbots that you can expect to see in the coming year. This article was originally published in January 2018. found that 57.8

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. Just in case, here’s a brief introduction.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

Martech

OCTOBER 20, 2021

Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. Looking to take control of your data? Click here to download!

Work Management 94

Work Management Marketing Management Marketing Analytics Tools Planning 94

Litmus

JULY 8, 2021

Inbox providers pay closer attention to how your subscribers react to your emails—not supposed spam trigger words —including tracking many actions that marketers can’t see, such as foldering and deletes without opens. Originally published on July 6, 2018, by Chad. Mail, each of which can have different expectations for senders.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Porch Group Media

AUGUST 19, 2019

However, despite the trend toward these services, shared mobility has not yet reached mainstream adoption. Trends Impacting the Car Shopping Journey. To capture more market share, dealers need to have a good understanding of the trends impacting the car shopping journey. . Trigger data such as economic changes or new movers.

In-market Buyers 45

In-market Buyers Tactics Peer-to-peer First-Mover Advantage 45

Content4Demand

FEBRUARY 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Set up email triggers so that account reps when anyone reads case studies or watches product videos. An Artificial Future. Five AI Solutions Transforming B2B Marketing.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business.

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45