Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. The report dives into the motivations, preferences and dislikes of B2B buyers, where vendors fall short, and how vendors can bridge the ‘trust gap’ with their buyers.

Buy 172

Buy B2B Vendors Transparency 172

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. In this week’s chat we turn to you, our #SproutChat community, to explore some best practices for managing a social emergency transparently, how to take precautions, and how to restore order after a crisis. 10/31 – No Chat. Happy Halloween!

Digital Transformation 74

Digital Transformation Storytelling Paid Search Agency Advertising Agencies 74

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Watch the videos Paving a trusted road to AI value Our Salesforce AI Research team has been developing large language models (LLMs) for several years and pioneered prompt engineering in 2018. Innovations thrive on a foundation of solid knowledge, trust, and diverse expertise. This is where our vast partner ecosystem comes in.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

Webbiquity

JANUARY 20, 2021

Since 2018 when the law passed, international legislative authorities have implemented several international equivalents, the latest ones being Brazil’s LGPD and California’s CCPA. Be Transparent. Guest post by Natasha Lane. Have an Incident Response Plan Ready.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/19 – Social Media & the Evolution of Transparency with Kaitlyn Corvino, Public Relations Strategist.

Peer-to-peer 46

Peer-to-peer Transparency Case Study Case Studies 46

Marketing Insider Group

APRIL 28, 2020

In comparison to findings from 2018 and 2019, this represents a 7% increase. Shared, transparent workflows. A vehicle for trust and accountability within the group. Creating transparency around the team process using this format is a very powerful tool for the team. So, is Agile actually making employees …happier?

Planning 266

Planning Customer Satisfaction Paid Search Agency Work Management 266

Digital Marketing World Forum

MAY 22, 2019

EDAA published its 2018 Activity Report , which details EDAA’s work undertaken in 2018 to pave the way to addressing crucial issues as we move forward. 2018 was a pivotal year for data privacy in the European Union. The post State of play of self-regulation in online advertising in 2018 appeared first on #DMWF World Series.

Advertisements 54

Advertisements Advertising Privacy Transparency 54

LiveRamp

OCTOBER 18, 2018

With technology changing at an exponential rate, organizations must have a data strategy in lockstep with their technology investments that keep them ahead of the curve. Trust and transparency are critical to future-proof our brands. If you missed us at Advertising Week 2018, we are continuing the conversation.

Advertising Agencies 45

Advertising Agencies Advertisements Advertising Organization 45

Zoominfo

JUNE 10, 2022

In April 2016, all the countries in the EU adopted GDPR regulations and it officially went into effect on 25 May 2018. The GDPR established guidelines for greater transparency, confidentiality, and accountability for the collection and use of personal data in the EU. What is GDPR? What is Considered Personal Data Under GDPR?

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Martech Advisor

OCTOBER 22, 2019

Much-needed (and long-overdue) strides forward in in-app viewability, transparency, and the fight against fraud are fast taking root, and advertisers are rewarding such efforts with a greater portion of their media budgets. But the mobile industry’s work goes even further when it comes to improvements in overall transparency.

Mobile Advertising 46

Mobile Advertising Paid Search Agency Advertising Agencies Transparency 46

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. We also need to be more transparent about how we use consumer data to personalize experiences.

Privacy 110

Privacy Paid Search Agency Ad Exchange Transparency 110

Canadian Marketing Association

JANUARY 11, 2018

———————————————— With the new year upon us and great optimism towards a fresh new year, we know you are inundated with endless top (insert number here) lists of trends or things to watch out for in 2018. B2P: Business 2 People.

B2B Marketing 48

B2B Marketing B2B Marketing Management Paid Search Agency 48

Content Standard

MAY 9, 2018

But the stress test has come at a cost, and platforms are paying for that cost by expending audience trust. Users are rapidly losing trust in many of the social platforms they love to use. When this shift in trust is examined on a larger scale, the issue only becomes more pronounced. Embrace Transparency.

Trust Marketing 76

Trust Marketing Social Media Social Marketing Work Management 76

BenchmarkONE

JANUARY 10, 2019

At the start of a new year, it’s important to look back on the trends of 2018 to see which ones were truly the best of the best. With that in mind, here were some of our favorite marketing trends of 2018 and a few things we think will be big in the coming year. Influencer Marketing. The Rise of AI Marketing.

Trends 66

Trends Planning Budget Programs Privacy 66

Contently

APRIL 12, 2019

Trust is more valuable than ever. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. It accomplishes making their mission and M.O.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Martech

APRIL 20, 2022

Read next: 3 challenges of building customer trust in a privacy-focused world. A recent Accenture survey found 73% of consumers are willing to share more personal information if brands are transparent about how it is used, up from 66% in 2018. “If But I have to have value. It can’t be for naught. The numbers back her up.

Advertisements 116

Advertisements Advertising Privacy Ad Exchange 116

Allocadia

APRIL 23, 2019

To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. As budgets are tightened, marketing teams that succeed in 2018 will build a closer relationship between Marketing and Finance. A marketing back office renaissance. Alliance between the CMO and CFO.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

Hubspot

JULY 4, 2018

Over the past week, the social media has experienced a number of ups and downs, starting with the announcement of new transparency efforts that allow users to view a Page's active ads, as well as additional information about the Page (even if it isn't running any ads). Read full statement >> 2.

Amazon 65

Amazon Transparency Facebook Privacy 65

Biznology

MAY 13, 2019

With young consumers increasingly demanding brands give more back to society, the challenge today is to create a promise that can be trusted and delivered – with credible authenticity. This trend for brands to create and communicate their CSR (corporate social responsibility) promises reflects a growing decline in trust in business.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. The disparities noted above likely come down to one thing: trust. “A Less secretive data that could let a party contact a person includes email addresses and mobile phone numbers. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) An easier opt-out process will get rid of the leads who don’t want to be there in the first place and will build trust through transparency. Influencer marketing has been huge in 2018. GDPR Compliance. Automation.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) An easier opt-out process will get rid of the leads who don’t want to be there in the first place and will build trust through transparency. Influencer marketing has been huge in 2018. GDPR Compliance. Automation.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Sprout Social

JULY 12, 2022

If (and, more likely, when) a breach of customer trust occurs, it is critical to address it appropriately to stave off the worst possible consequences, which might include negative impacts to: Short- and long-term brand reputation. Lesson for brands: Be as honest, transparent and accessible as possible. pic.twitter.com/uqWCPKKT6f.

Examples 109

Examples Brand Identity Branding Public Relations 109

Allocadia

JANUARY 25, 2018

To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization. As budgets are tightened, marketing teams that succeed in 2018 will build a closer relationship between Marketing and Finance. A marketing back office renaissance. Alliance between the CMO and CFO.

Resource Management 40

Resource Management Enterprise Management CMO Gartner 40

Zoominfo

AUGUST 30, 2022

Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. Adopted in 2016 and enacted in 2018, the GDPR was created to improve data collection, processing, and usage. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Buffer

MARCH 24, 2021

Buffer has been built on the belief that transparency builds trust, holds us accountable, and can push our industry forward. Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Transparency has been a critical factor in lowering our gender wage gap.

Analysis 92

Analysis Transparency Correlation Comparison 92

Circle Studio

OCTOBER 17, 2019

According to the Edelman Trust Barometer , asset management firms and financial services organizations make up the least trusted industry globally. VisibleThread conducted research on over 60 of the largest asset management firms’ websites in Q2 2018 and again one year later to assess clarity and transparency.

Work Management 60

Work Management Marketing Management Marketing Websites Service 60

Hubspot

AUGUST 3, 2023

Image Source Interestingly, McKinsey’s Global Survey on AI found that adoption was more prominent between 2017 and 2018, when it more than doubled. Trust and Understanding In HubSpot’s The State of AI in Marketing , results showed that only 27% of marketers are very confident that the information generative AI produces is accurate.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Vision6

DECEMBER 17, 2023

For example, a major social media platform experienced a data breach in 2018, leading to a 7% drop in stock value within two days due to a lack of transparency and timely communication. K eep communication consistent and transparent Crisis communication relies on trust and transparency.

SMS 52

SMS Marketing & Strategy Work Management API 52

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. We’ve got enough of 2018 behind us to make a few educated guesses about the trajectory of social media marketing in 2019. Trust Trends and Tactics for Managing Your Social Reputation. Poll your followers.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

ClickZ

DECEMBER 24, 2020

The blockchain martech industry has proved ripe for disruption, with brands like Unilever, Nestlé, and McDonald’s adopting the technology to improve transparency in their digital campaigns. The technology is disrupting traditional digital marketing models, capable of enhancing transparency for more frictionless experiences.

Marketing Management 137

Marketing Management Paid Search Agency Lock-In Loyalty 137

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

In June 2018, California passed the California Consumer Privacy Act (CCPA) of 2018. Transparency=Trust. Customer information is not a commodity, but rather a personal bond of trust between an organization and its customers. Transparency is paramount. A Privacy Forward Approach.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. The disparities noted above likely come down to one thing: trust. “A Less secretive data that could let a party contact a person includes email addresses and mobile phone numbers.

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

DotDigital

JUNE 14, 2021

But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. Apple’s update is an opportunity for brands to build trust among its users. Consumers want brands to both earn and maintain their trust, that precious direct relationship. Consent insight.

Privacy 98

Privacy SMS Opt-out Open Rate 98

sagefrog

FEBRUARY 28, 2024

Use transparent “From,” “To,” and “Reply to” language that accurately identifies the sender. With the advent of the General Data Protection Regulation (GDPR) in the EU in 2018, the international landscape of email marketing underwent a similar significant transformation.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Canadian Marketing Association

DECEMBER 12, 2019

Globally, we have trust issues. And, Canada is not immune; we struggle with trust in our government, news media, social media and businesses. As Canadians, we should all be concerned, but why is reputation and trust management so important for marketing and communications professionals in particular? You should care, trust me.

Work Management 62

Work Management Marketing Management Correlation Trust Marketing 62

Martech Advisor

DECEMBER 17, 2019

In 2019, business leaders reinforced the need for digitized CX strategy , as reported in the Nov 2018 Seagate report. It was Google who first rang the bell in 2018, when it declared that it will now prioritize mobile experience as the key factor in ranking websites in its search engine. Data transparency: Customers expect more.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102