Tomorrow People

MARCH 15, 2018

Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. 40% of marketers surveyed said they’re doing a fair or poor job in content marketing. Are you one of them? If you are, your content strategy could face failure in the coming year. How can you turn things around?

Content Marketing 168

Content Marketing Webinar Metrics Content Advertising Benchmark 168

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Want to see what’s trending in email design?

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

KoMarketing Associates

APRIL 18, 2019

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. The company surveyed 588 CMOs and brand managers to gain detailed insight.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

Webbiquity

DECEMBER 12, 2018

As of June 2018, 4.2 Here are five of the most important trends to watch in the coming year (your competitors will!). These are, of course, not the only trends to watch in the coming year. The post Digital Marketing Trends to Watch in 2019 appeared first on B2B Marketing Blog | Webbiquity. Guest post by David Gutierrez.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Rev

MARCH 2, 2018

But it’s 2018 now, which means that there are lots of trends you need to be aware of if you want your content to be relevant to your customers and score with high SEO rankings. To learn more about these trends, read on: 1 Live video. What trend from 2018 are you most excited to implement in your content creation strategy?

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. — Britta Schellenberg (@MizzBritta) September 5, 2018.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends. Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. Here’s a look at five of the biggest B2B marketing trends that are powering ecommerce. and nearly 53% globally.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

KoMarketing Associates

DECEMBER 21, 2017

A new report has found that in 2017, marketers frequently turned to marketing technology to achieve their objectives, and the trend is likely to continue into the new year. Twenty-four percent will spend between one and 10 percent more in 2018. Investing in MarTech to Achieve Top Objectives.

Class 120

Class Stats Marketing & Strategy ROI 120

PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. Variety became the most significant driver of Big Data investments, according to a survey by New Vantage Partners. The Evolution of Big Data. Fast Growing IoT Networks. Dark Data in the Cloud.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. Remained the Same. This significant 52.6%

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! TAKE THE SURVEY ?. But we can’t do it without you.

Customer Surveys 96

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 96

KoMarketing Associates

JANUARY 10, 2018

The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year. About 57 percent have a small or one-person content marketing team that serves their organization.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Webbiquity

MARCH 8, 2018

Cost-effective – Surveys shows that those with 2,000 to 100,000 followers charge between £98.35 Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Aberdeen

JANUARY 19, 2018

Throughout 2017, Aberdeen surveyed CX leaders in companies across the globe to determine the technologies and processes they currently use and plan to incorporate into their activities to achieve Best-in-Class results. Figure 1 shows the highest-ranking ones for planned adoption in 2018 and beyond.

Trends 45

Trends Cross-Selling Work Management Class 45

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Ethics 121

Ethics Social Media Trends Copyright 121

Hubspot

JANUARY 24, 2018

Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. These statistics were gathered by surveying 570 unique respondents in December 2017. The State of Video Marketing in 2018.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. billion in 2018 to $151.4

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. In 2018, we saw GDPR take effect in Europe and the passage of broad privacy regulations in the state of California. Personalization Vs. Privacy.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. Let's assume the answer is 'yes,'" Pan says. "I

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Bannerflow

FEBRUARY 19, 2020

In-house marketing trends are developing all the time. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. . In this piece you will learn the essential facts on the in-house marketing trend. The top five benefits of in-housing.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

KoMarketing Associates

OCTOBER 22, 2018

Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 53 percent are spending the same, while only 8 percent are spending less.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The survey featured many changes and saw the addition of new questions that better reflect the maturation of the B2B content marketing discipline.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Litmus

OCTOBER 24, 2023

In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem. The list of ESPs above is based on the data we received from the surveys we run regularly throughout the year. Originally published on July 23, 2018, by Chad S.

Service 95

Service Peer-to-peer Eloqua Opinions 95

B2B Marketing Directions

SEPTEMBER 16, 2018

To plan effectively for 2019, marketing leaders need a solid understanding for the overall economic and competitive environment and the major trends impacting B2B marketing. The CMO Survey is a valuable resource for information regarding these important issues. Two-thirds of the respondents (66.0%) were affiliated with B2B companies.

CMO 40

CMO Customer Surveys Trends Planning 40

ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com.

Planning 65

Planning Emarketing Amazon Transparency 65

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Recently, we conducted a survey for B2B marketers on the state of lead generation to get insight into what’s working for lead generation and what challenges are marketers facing.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. For the first time in 2018, programmatic DOOH overtook mainstream OOH. And in the age of mobile-first advertising , far more on-trend. . The in-house revolution continues…. The duopoly. Eager to find out more?

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI.

Stats 71

Stats Email Marketing Trends Planning 71

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Comparing year-on-year trends for priority marketing activities, content creation remains second place priority, with distribution and amplification third priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

B2B Marketing Directions

NOVEMBER 18, 2018

Account-based marketing was one of the most significant trends in B2B marketing in 2018. ABM was also addressed in several research studies during 2018, and with less than two months remaining in the year, I think it's appropriate to look at where ABM stands, as revealed by the 2018 research findings.

Account Based Marketing 40

Account Based Marketing B2B Thought Leadership ABM Demand Generation Agencies 40