KoMarketing Associates

FEBRUARY 12, 2018

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

KoMarketing Associates

DECEMBER 10, 2020

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021. This is a 3% increase from 2019, and a 14% leap from 2018, suggesting that more customers are consuming video content on the platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

APRIL 4, 2018

Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. B2B services marketers predicted an 8.5 percent increase.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

KoMarketing Associates

DECEMBER 13, 2017

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018.

Digital Transformation 209

Digital Transformation Advertising Agencies Paid Search Agency Customer Surveys 209

KoMarketing Associates

SEPTEMBER 11, 2018

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. This is not the first survey to reveal that marketers overall are shifting their focus toward personalizing the customer experience. Marketers Continue to Focus on Personalization.

Customer Surveys 155

Customer Surveys B2B Marketing Allocation Planning 155

KoMarketing Associates

JUNE 25, 2018

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. percent from Q4 2017 to Q1 2018. Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

KoMarketing Associates

MARCH 27, 2019

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. Korn Ferry conducted the “2018 CMO Pulse Survey” and discovered that about half of CMOs (52 percent) claim they cannot make a direct link between their marketing team’s results to company performance.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

KoMarketing Associates

FEBRUARY 13, 2018

survey to gauge how much marketers are investing in this form of content. Wyzowl recently conducted “The State of Video Marketing 2018” survey and discovered that the average customer now watches more than an hour-and-a-half of online video content per day. Increasing Investment in Video Marketing Content.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

KoMarketing Associates

SEPTEMBER 19, 2019

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. Social Media Today recently published the “Instagram Marketing Survey Report” and statistics showed that 90 percent of marketers are now using Instagram for marketing purposes.

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

KoMarketing Associates

SEPTEMBER 4, 2018

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year. As of August 2018, nearly 13.8

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Let’s get started!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

KoMarketing Associates

SEPTEMBER 12, 2018

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

KoMarketing Associates

JANUARY 16, 2019

The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. Netbase recently published the “2018 Consumer Experience Analytics Report,” and research showed that marketers are getting their data from several places, including social media (68.2

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The authors of the report considered content creation, digital marketing and social media to be the biggest “winners” in terms of activities gaining budget headed into 2018.

Analytics 196

Analytics SEM Aggregators CMO 196

KoMarketing Associates

JUNE 13, 2018

Widen recently conducted the “2018 Connectivity Report” to assess how marketers are enhancing customer relationships through personalization. About one-quarter of the respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on in 2018.

Personalization 163

Personalization Marketing Report Customer Surveys Marketing Automation 163

KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

KoMarketing Associates

JULY 11, 2018

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. While 44 percent of marketers may have stated that they are still struggling to deliver personalized content, this is not prohibiting them from making it a top priority in 2018.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

KoMarketing Associates

AUGUST 6, 2018

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. While 44 percent of marketers may have stated that they are still struggling to deliver personalized content, this is not prohibiting them from making it a top priority in 2018.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

KoMarketing Associates

APRIL 9, 2018

Clutch recently surveyed 224 digital marketers in the U.S. This year, about 35 percent of businesses claim that they intend to allot more time and money to ORM in 2018. to gauge their approach to ORM. Their statistics found that 54 percent of marketers believe ORM is “very necessary” to the overall success of their company.

Customer Surveys 172

Customer Surveys Paper Paid Search Agency Marketing & Strategy 172

KoMarketing Associates

JANUARY 24, 2019

Sizmek recently conducted the “Marketers Survey Results 2018: An Insider’s Look at Data, Walled Gardens, and Collaboration” survey and found that 84 percent of marketers are prioritizing “being data self-sufficient/working toward becoming data self-sufficient” within the next 12 months.

Customer Surveys 143

Customer Surveys Analytics Work Management Barriers 143

KoMarketing Associates

OCTOBER 8, 2018

Engagio recently conducted the “ABM Outlook Survey 2018: An Overview of the State of Account Based Marketing” report and found that about half of respondents (44.95 This increased to an average of 29 percent for 2018. percent) have “just started” to use an ABM program. percent are “thinking about getting started,” while 19.07

Account Based Marketing 123

Account Based Marketing Customer Surveys ABM Budget Programs 123

KoMarketing Associates

APRIL 18, 2019

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. The company surveyed 588 CMOs and brand managers to gain detailed insight.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

Tomorrow People

MARCH 15, 2018

40% of marketers surveyed said they’re doing a fair or poor job in content marketing. By doing so, you will receive a personalised report that will show you how you can achieve a kick-ass content strategy that will keep you ahead in 2018. Are you one of them? If you are, your content strategy could face failure in the coming year.

Content Marketing 168

Content Marketing Webinar Metrics Content Advertising Benchmark 168

6sense

NOVEMBER 9, 2021

n the first part of this series I shared the quantitative data that I collected in my recent survey among more than 60 SaaS investors. Without further ado, I proudly present the 2018 SaaS Funding Napkin. The post The SaaS Funding Napkin 2018 appeared first on 6sense. Click here to get a high-res PDF version.

Customer Surveys 62

Customer Surveys 62

KoMarketing Associates

OCTOBER 23, 2018

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. As of August 2018, about 13.8 Most marketers are already aware of the importance of utilizing social media. Back in August 2017, nearly 9.8

Social Media 120

Social Media Purchase Customer Surveys Media 120

KoMarketing Associates

MARCH 13, 2019

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent rise in August 2018, but this was expected to drop to 9.2 percent within the next 12 months, and the budgets of B2B services marketers are predicted to rise 10.3 percent within the same period.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

APRIL 9, 2019

Ascend2 recently conducted the “Hyper-Personalization Strategies Survey” to look into how marketers are using hyper-personalization to take their marketing tactics to the next level. Widen published the “2018 Connectivity Report” to look into how marketers were enhancing customer relationships through personalization.

Customer Surveys 144

Customer Surveys Personalization Marketing & Strategy Custom Publishing 144

KoMarketing Associates

AUGUST 20, 2019

Ascend2 recently published the “Visualizing Marketing Data with Dashboards” survey to gauge how this tool is helping marketers better visualize their efficiency according to their KPIs. In 2018, this percentage fell to 76 percent. This percentage also dropped to 43 percent in 2018.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 121

KoMarketing Associates

JUNE 12, 2018

Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics. Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

KoMarketing Associates

OCTOBER 8, 2019

The CMO Survey, recently published in partnership with Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association, found that marketing budget growth is expected to remain strong with an 8.7% In 2018, this percentage was closer to 10.8%. growth rate over the next 12 months. of marketing firm revenues.

Customer Surveys 121

Customer Surveys CMO Custom Publishing Statistics 121

KoMarketing Associates

OCTOBER 19, 2017

Blue tags label 2018 text design on creative thinking drawing charts and graphs business success strategy plan ideas, Inspiration concept modern template layout, diagram, Vector illustration. Bates Creative recently surveyed marketers who attended the American Marketing Association’s annual conference to gauge their outlook for 2018.

Advertising Channels 120

Advertising Channels Planning Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

DECEMBER 21, 2017

The “2018 Stats on Strategy, Technology Spend, and Success” report from Conductor recently discovered that over the past year, 43 percent of marketers were using between six and 10 different martech solutions, such as automation, social tracking and SEO tools. Twenty-four percent will spend between one and 10 percent more in 2018.

Class 120

Class Stats Marketing & Strategy ROI 120

KoMarketing Associates

JULY 3, 2018

The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers are turning to email to reach out to their target audiences. New research suggests that marketers are still heavily relying on email as a tactic, but their goals vary according to company size.

Customer Surveys 136

Customer Surveys Spending Email Marketing Advertising Agencies 136

KoMarketing Associates

MARCH 21, 2018

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

Hinge Marketing

SEPTEMBER 18, 2017

To participate, simply complete the survey , and addition to being entered into a drawing to win an Apple Watch, you’ll receive an exclusive, pre-release copy of the study and access to a webinar that will explain the implications of our research findings for firms like yours. Just click on the accompanying link, complete the survey.

Customer Surveys 48

Customer Surveys Video Marketing Webinar Metrics Studies 48