KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 In addition, nearly three-out-of-four people plan to increase their video ad spend over the next 12 months alone.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Litmus

NOVEMBER 16, 2018

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. As we’ve seen in our own research, email teams spend a lot of time in the production phase of the email marketing process. — Leonie Jonker (@LeonieOnline) August 21, 2018.

Trends 70

Trends A/B testing SMS Conference 70

Martech Advisor

DECEMBER 26, 2019

In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. In-App Spending and eCPMs on the Rise. Spending Surges in the Middle East and North Africa (MENA). Let’s take a look at the highlights.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. We dug into Litmus Email Analytics data to see how key email engagement trends like these shifted from the end of August 2021 through the end of August 2022—and how they’ve stayed the same. Download our full Trends in Email Enagement report to see even more in depth data, and details.

Trends 90

Trends Privacy Protection Privacy Analytics 90

ClickZ

JULY 18, 2019

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

KoMarketing Associates

MARCH 20, 2018

Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S., Overall, fear of budget waste was a common trend among marketers. marketers also said that proving the value of marketing was a top concern in 2018.

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Aberdeen

FEBRUARY 12, 2018

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. The post Customer Experience Trends 2018 – Part 4 appeared first on Aberdeen Essentials. Follow: @omerminkara.

Trends 63

Trends Peer-to-peer Customer Satisfaction Work Management 63

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry. Artificial Intelligence.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Rev

MARCH 2, 2018

But it’s 2018 now, which means that there are lots of trends you need to be aware of if you want your content to be relevant to your customers and score with high SEO rankings. To learn more about these trends, read on: 1 Live video. Apple recently committed to spending $1 billion on original content for its streaming platform.

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

KoMarketing Associates

DECEMBER 21, 2017

A new report has found that in 2017, marketers frequently turned to marketing technology to achieve their objectives, and the trend is likely to continue into the new year. At the moment, about 28 percent of respondents spend more than $100,000 on martech. Twenty-four percent will spend between one and 10 percent more in 2018.

Class 120

Class Stats Marketing & Strategy ROI 120

Litmus

APRIL 26, 2021

What is quite profound is that this is purely a reflection of normality: Humans are a diverse species, which is why this is a challenging subject to label as a trend. Everlane’s 2018 marketing campaign titled “No frills. Over 1 in 5 potential UK consumers have a disability, with a combined spending power of £16 billion.

Trends 126

Trends Design Paid Search Agency Television marketing 126

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. Greater Use of Negative Space. Secure Websites .

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

KoMarketing Associates

JULY 21, 2020

Socialbakers conducted the “Social Media Trends Report,” harnessing data from the fourth quarter of 2019. Statistics suggested that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% one year later. However, they may not be abandoning Facebook altogether.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. B2B buyers are consumers for the 16 hours they spend outside work each day. Use these digital marketing trends to keep up and exceed expectations.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

ClearVoice

OCTOBER 17, 2018

More than 1 in every 4 ad dollars will be spent on video in 2018. Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. Here is the status of video ad spend on some of the channels where your money might be most useful: Facebook (+Instagram).

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Live video is key – Facebook shares that users spend more than 3 times the time watching live video than static content. Like this post?

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. How can marketers start to prepare for this video-loving trend? Mobile-first indexing will exaggerate that trend.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #2: The importance of full-funnel insights.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Schubert B2B

JANUARY 2, 2018

And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

Choozle

FEBRUARY 25, 2019

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. growth in active spending master accounts. 2018 on social @choozle.

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertising Benchmark 52

ATAK Interactive

MARCH 12, 2020

82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. 2. Account-Based Marketing (ABM).

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. Let's assume the answer is 'yes,'" Pan says.

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

Webbiquity

SEPTEMBER 22, 2020

The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. For example: In 2018, only 13% of employees worked remotely most of the time. Two recent research reports provide answers.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Hubspot

JANUARY 7, 2018

The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. For now, here's a look at the trends I anticipate hearing -- and learning -- all about. 2018 Tech Trends to Watch. Smart Cities.

Marketing AI 0

Marketing AI Trends B2B Thought Leadership Forecasting 0

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. billion in 2018 to $151.4

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59

ClickZ

APRIL 3, 2020

found that in 2018, 61 percent of Alexa Skills still had no user ratings and that in 2019, half of Alexa users said “they simply don’t bother” to discover new apps. . In addition to delivering users daily cashback, it offers better ways to track spending and real-time application processing. Studies from voicebot.ai

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

KoMarketing Associates

APRIL 16, 2020

Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% one year later. vs. 19.7%), but had decreased since reaching 21.7% in July 2019. in July 2019.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

ATAK Interactive

MARCH 12, 2020

82% of B2B buyers are spending more time in the research phase, using more sources to research and evaluate products and services. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. 2. Account-Based Marketing (ABM).

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Porch Group Media

OCTOBER 1, 2020

Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. SaleCycle, 2018) 59% of marketers say email is their biggest source of ROI. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI. Emarsys) Email offers result in shoppers spending 138% on their purchases. source ).

Stats 71

Stats Email Marketing Trends Planning 71