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10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Why SMB marketing strategies are essential for small businesses. Dollar Shave Club. Source: YouTube.

SMB 40
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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. B2B Marketers, particularly those focused on the SMB market, would be wise not to ignore traditional channels in their rush to digital. Photo by Helloquence on Unsplash.

CMO 218
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Important Employee Advocacy Trends [Where We See The Industry Going]

EveryoneSocial

The employee advocacy trends that every organization should know about and consider in the new year. Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and think about. The Employee Advocacy Trends to Watch. Let’s get into some current trends.

Trends 67
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An Overview of the State of Account Based Marketing

Engagio

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. On the other end, you have companies selling into the SMB market. This is an inside look at the state of Account Based Marketing.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: KoMarketing ). Forty-one% expect it to increase significantly. KoMarketing ). KoMarketing ). . #8:

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The Top 10 B2B Marketing Metrics to Measure in 2018. . The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Pipeline Trend by Month. We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . . We have included each of their responses below.

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Three Ways Customer Revenue Optimization Will Transform Selling in 2020

Martech Advisor

Learn More: How an SMB Can Make the Most of a CRM. Over recent years, there has been an increasing trend to pair A.I. However, along with this trend, the sales industry has developed a growing need for trust as it struggles to humanize its process. Revenue Growth Will Become a Company-Wide Strategy, Not Just for Sales.