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[Expert Insight] Planning is Critical Step for Email Marketing Campaigns

KoMarketing Associates

The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? That’s being driven by two trends: Email campaigns are growing more complex in terms of development and the data that’s involved.

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Salesforce Purchases Tableau Software

Valasys

Prior to this, the biggest investment that Salesforce had made was for the purchase of cloud-based software company MuleSoft in 2018; the deal was worth $5.9 About Salesforce: Salesforce.com Inc. On 10 th of June 2019, Salesforce Inc acquired big data firm Tableau software, making it Salesforce’s biggest investment (worth $15.3

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Conversica Announces a Strategic European Reseller Partnership with LeadFabric

Conversica

Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects. Many of which promise value exploiting the hype surrounding new trends like AI, but often fail to deliver. Conversica is different.

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Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?

InsightSquared

That’s the conclusion of a new InsightSquared and Heinz Marketing report, titled “ Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?”. Marketing automation vendors are being cornered by a monster of their own creation.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Margaret has presented at a variety of conferences such as CM World, ANA Content Marketing Summit and Content Marketing Conference and was included in Brand Innovator’s 2018 Women to Watch in Marketing list. Margaret Molloy. Olga Andrienko.

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Full Circle Insights Builds Strong Momentum in First Half of 2021

Full Circle Insights

Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. B2B Marketing in 2020: 4 Trends to Try. Martech Madness Elite 8: Ranking the Trends of 2018. The Salesforce Technology You’ll Need for Your ABM Strategy in 2018. Media Contact: Gabrielle DePietro Next PR gdepietro@nextpr.com.

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Press Release: Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights

This means B2B marketers can compare ABM funnel metrics from one period of time to another, identify trends and optimize their marketing spend. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Uniquely, Full Circle Insights tracks, stores and leverages historical data natively in Salesforce.