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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

Video Views: A study by HubSpot in 2018, deduced that prospects on a website give priority to videos on a page over content, to learn about a product or service. We, at Valasys Media, leverage tailored ABM campaigns to best suit the needs of our clients, to help them optimize their ROMI & overall revenue.

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Engagio Tops the List of Account-Based Marketing Vendors

Valasys

The research compiled more than 45,000 data points collected in Q4 2018 & Q1 2019 from 1,500 businesses & IT managers & was conducted via telephone & online surveys. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

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How to Define & Measure Social Media KPIs Part V

Valasys

to figure out what’s trending & what’s not. 87% of the marketers use videos as a marketing tool (Source: Wzyowl, 2019) & 85% of all internet users in the United States watch online video content (Source: Statista, 2018). How to define social media KPIs is a question on the mind of every marketer today.

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How to Define & Measure Social KPIs – Part -1

Valasys

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). Analyzing each KPI on Facebook is important.

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Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Amidst the talks of social media advertising & engaging prospects by getting them to like, comment & share, one may argue if Email Marketing is a bygone trend, which certainly isn’t the case.

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B2B Blog Post Ideas: Tried And True Ideas for B2B Brands

Valasys

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. You can always get n number of permutations & combinations based on the latest trends operative in the market.

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How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. But, just like most things in the world of content marketing , email is not a set-it-and-forget-it tactic. drip campaign) emails.

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