Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Engagement marketing is the use of strategic, resourceful content to engage your audience and deliver on their expectations. Letting technology do some of the work will free up time for other content needs. It’s also a great resource for gaining customer insights. Enterprise Marketing for 2018. Content Strategy.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Matchcraft

FEBRUARY 14, 2023

According to a study, marketers’ use of AI rose between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020. By automating repetitive and time-consuming tasks, such as data analysis, you can free up time and resources that can be used to focus on more important and strategic tasks.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. In the ”Getting Started” module , you’ll find helpful training resources on getting set up and producing quick wins. Best Paid Marketo Training Resources. Marketo Webinars.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Zoominfo

MAY 15, 2018

Candidate personas, sometimes called career personas, include data points such as work history, education, and both soft and hard skills. Even though creating candidate personas can seem like an unnecessary use of time—especially when you have positions to fill—they’re a much-needed resource for modern recruiters. The answer is easy.

High Quality Lead 178

High Quality Lead Work Management Copywriting Transparency 178

Zoominfo

JULY 5, 2018

Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. At SHRM 2018, Alfredo Castro and Mardely Vega will present “Strategic Storytelling: Engaging New Talents in a Global Workplace!” Welcome—or, welcome back—to our monthly blog post round-up. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

The Forward Observer

JANUARY 12, 2024

Allyson now works with founders and VCs to accelerate their startups’ growth. 18, 2018) Stay cool this summer with these easy frozen cocktails (July 27, 2018) P.S. – If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Hubspot

MARCH 19, 2018

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. 6 Challenges for Salespeople in 2018. The Challenge: Selling today requires more resources.

Allocation 97

Allocation Cross-Selling Work Management Marketing Management 97

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It’s getting longer, but we are still fighting for inch-by-inch gains with the usual lack of time, money and resources. The answer is, sadly, not much. I see three areas where this acceleration is happening.

Enterprise Management 111

Enterprise Management Marketing Automation Services Work Management Marketing Management 111

Litmus

NOVEMBER 16, 2018

While it’s always bittersweet to close out Litmus Live for the year, it’s exciting to get back to work and start implementing some of the amazing ideas seen on stage. The talks at Litmus Live 2018 ran the gamut. Think of it as working with email like LEGO. — Taxi for Email (@TaxiforEmail) August 21, 2018.

Trends 70

Trends A/B testing SMS Conference 70

Walker Sands

JANUARY 5, 2022

We’re excited to announce that we will be kicking off the new year as a Built In 2022 Best Place to Work in both Chicago and Seattle. Built In’s Best Places to Work awards recognize employers that go above and beyond for their people with benefits, support, culture programs, initiatives and a diverse, equitable and inclusive workplace.

Best Practices 98

Best Practices Ad Agencies Transparency Act-On 98

Adobe Experience Cloud Blog

JANUARY 23, 2018

Here are a few stats to highlight the importance of improving customer experience: A survey conducted by Econsultancy revealed the majority of companies consider capitalizing on the customer experience as the most exciting opportunity in 2018. Employing and training employees requires an investment of both time and resources.

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134

Ledger Bennett

DECEMBER 1, 2019

Flexibility Lack of flexibility and understanding of the right combination of in-house/agency/freelance resource needed at different times Connector. Resource and understanding Limited resource available for talent, and lack of understanding at board level of the needs and cost of an agile marketing team So what’s the solution?

Planning 52

Planning Resources Work Management Resource Management 52

InsightSquared

SEPTEMBER 13, 2018

Discussing how to align processes and technologies, and how to prioritize sales, marketing and business ops resources will be helpful to strategically grow your business. Throughout your Salesforce journey, it’s important to get into the inner workings of Salesforce. Automate a Business Process with Point and Click Tools.

Training 174

Training Startups Planning User-Generated Content 174

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. What to expect in 2018. Don’t waste your time and money (spend it on what works, instead).

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

chiefmartech

APRIL 24, 2018

So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide. I am immensely grateful for the magnificent work they all did. But from 2017 to 2018, only 4.5%

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Sprout Social

FEBRUARY 1, 2021

In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization. I asked myself, “What would help Rusty create these designs and make them feel that they’re able to work intentionally?” User-based research is one way to do that.

Resources 92

Resources Design Business Lead Ranking 92

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! We asked some members of the Litmus marketing team to share their favorite blog resources of the year. I spent a lot of time working with speakers this year for Litmus Live. More Litmus Picks for 2018. Read the blog post ?.

CAN-SPAM 54

CAN-SPAM Webinar Metrics Promotion Tactics 54

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) The Library Model The library model treats your blog as an evergreen resource organized by topic rather than a chronological feed. Their Resources section is a true library, with comprehensive guides on everything from performance reviews to career growth.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Download The 2018 High Growth Study Executive Summary. The 2018 High Growth study contains many of those answers. Download The 2018 High Growth Study Executive Summary. Additional Resources.

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Navigate the Channel

JANUARY 16, 2018

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. If the staff needs additional training in order to work the trade show booth effectively, add those costs too. By following the above steps, you can hammer out an effective and accurate trade show budget for 2018.

Trade Show 84

Trade Show Budget Programs Allocation Tips 84

Sprout Social

APRIL 16, 2020

Learning how to navigate the ups and downs of the job is crucial for any employee, but especially for those working in social media. At the same time, however, what makes social media so great can also make it difficult for social marketers to fully disconnect from their work. — Nathan Allebach (@nathanallebach) April 9, 2020.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. A few milestones: gBETA Cohort 2018. MESA Alumni 2018 (Minnesota Emerging Software Advisory). The Company. Year founded: 2015. The Lessons.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Rev

MARCH 2, 2018

But it’s 2018 now, which means that there are lots of trends you need to be aware of if you want your content to be relevant to your customers and score with high SEO rankings. If you aren’t using innovative technologies already, now in 2018, only two years from 2020, then it’s time that you started. 3 Use innovative technologies.

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. April: Powering the Best and Brightest in New Media 2018 brought no April showers for RebelMouse.

CMS Development 57

CMS Development Custom Publishing Lead Ranking Paper 57

Hubspot

APRIL 12, 2021

Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. How Performance Marketing Works. Imagine working with a partner whose audience has no interest in your brand or product. Why give out a commission if the company won't see a return on their investment?

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Instead, work to re-frame the conversation (you’re good at that, you’re in marketing!) What’s working and what is not? Always work to roll metrics up to align with company objectives and/or marketing contribution to the business. Seek to discuss questions like: Why are we spending in this area? What are the tradeoffs I’m making?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

PureB2B

SEPTEMBER 10, 2018

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. In this post, we’ll try to settle the question by presenting both sides of the issue – that is, why buying B2B leads can work and why it might not. The post Should You Buy B2B Leads in 2018?

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

PathFactory

JANUARY 3, 2019

Taking note of your hits and misses from the last 365 days allows you to take stock of what worked (and what didn’t) and use those learnings to make the following year even better. It doesn’t hurt to see what worked well (and not so well) for other marketing teams either. Q1 2018: The Great Gate Debate. And it worked.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

DivvyHQ

NOVEMBER 7, 2018

We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. We are beyond grateful for the honor, and will keep working our hardest to continually earn your esteem. It’s an awesome time to be working in the fields of content planning, creation, and distribution.

Marketing Analytics Tools 92

Marketing Analytics Tools Work Management Marketing Management Tools 92

Hubspot

MARCH 24, 2017

National & Global Holiday Calendar: 2017-2018. January 2018. February 2018. 16: National Wear Your Pajamas to Work Day #PJDay. 27: National Take Our Daughters and Sons to Work Day #COUNTONME. 19: National Bike to Work Day #BTWD. 23: Take Your Dog to Work Day #TakeYourDogToWorkDay. January 2018.

Social Media 101

Social Media Resources Media Work Management 101

Aberdeen

JANUARY 2, 2018

It’s that time of the year where firms (operating on a fiscal year of January to December) evaluate their 2017 results and set 2018 objectives and the strategies to achieve them. As in years past, there is no shortage of recommendations outlining the top trends, strategies, and technologies companies must use to succeed in 2018.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. Email Workflows that Work.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

Marketing Insider Group

OCTOBER 27, 2021

Your clientele gets all the benefits of human interaction and personalization, but your organization suffers an unnecessary drain on resources. Make It Work for Your B2B Organization. Building prosperous relationships with clients and prospects doesn’t happen overnight, but you can start working towards them today.

Sales Management 350

Sales Management Conversion Ad Building Marketing & Strategy 350

Tomorrow People

MARCH 27, 2018

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. Let’s take a look at the good, the bad, and the ugly of working with a content marketing agency — from both sides. Things that drive content marketing agencies crazy. It has happened!)

Advertising Agencies 136

Advertising Agencies Work Management Paid Search Agency FAQ 136

Litmus

APRIL 23, 2021

In order to understand these differences, let’s take a look at how fonts work in your emails. Including multiple font names ensures that if one font doesn’t work, there is a fallback or backup font of your choosing. So break out of the standard Arial or Helvetica font loop, and find a web safe font that works for your brand.

Paid Search Agency 143

Paid Search Agency Google Design Email Marketing 143