How to Market an Analyst Report

The Point

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. The information value of an analyst report – no matter how complimentary – is not that it says nice things about your product.

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Introducing the 2018 State of Pipeline Marketing Report

bizible

Pipeline marketers are more likely to hit their revenue goals, report alignment with broader business objectives, be aligned with their sales counterparts, and be perceived as revenue centers. The 2018 State of Pipeline Marketing Report , the fourth annual, is based on survey responses from over 400 B2B marketers. Download the report here

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2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers

Marketing Insider Group

Rendering a vision of what’s really taking place throughout the content universe, the 2018 State of B2B Content Consumption […]. The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group. Content Marketing 2018 Report B2B Marketing content strategy demand generation lead generation

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2018 Report: Engaging Your Audience With Visual Content

Contently

We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. Downloading this report will subscribe you to Contently and PhotoShelter’s newsletters.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics.

3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform. The post Business video trends worth noting in 2018 appeared first on Biznology.

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Congratulations to the 2018 Markie Award Winners!

Oracle

And now…congratulations to our 2018 Markie Award winners: Account Based Marketing Team of the Year. This award recognizes an organization that has moved beyond reporting (old methods of organizing data into informational summaries to monitor performance) towards analysis (new data and meaningful insights that improve performance). Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends.

Top Lead Generation Statistics for 2018

Zoominfo

81% of businesses report that their blog is important or critical in generating leads ( source ). The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful.

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. The brighter news is that the other two-thirds reported that nurture programs resulted in at least a 10% increase in sales opportunities, so there’s hope yet.). Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Google Ads: The Definitive Guide (2018 Update)

SendX

So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. I was recently looking at an ad report submitted by a PPC Agency working for my dad’s business website which is a portal of Educational Institutes and Private Coaches. You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages.

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2018 Report: Engaging Your Audience With Visual Content

Contently

We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. Downloading this report will subscribe you to Contently and Photoshelter’s newsletters.

3 Steps to Build Reports that Drive ROI

Oracle

The challenge According to the report, most companies admit to struggling to build reports that drive ROI: Numbers, numbers, numbers but no ROI The D&B study shows that 92% of marketers recognize the importance of having the right data, but more than half said their efforts needed a rework. The reports generated just aren’t showing the results hoped for, or accurately reflecting ROI. For most, the reports they receive are inadequate and delivered inconsistently.

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October 2018 B2B Blog Post Round-Up

Zoominfo

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 2. Three Considerations for More Accurate Sales Reports. A profitable sales organization relies on the careful analysis of success metrics, performance data, and sales reports. If your sales reports are incomplete, inaccurate, or just plain wrong, the outcome is simple: misguided and ineffective selling.

Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Steve Molis has put together a collection of universal formula tips and tricks, along with several of his personal favorites, so that you can get the benefit of a wealth of information without having to trawl through everybody else’s Salesforce problems.

June 2018 B2B Blog Post Round-Up

Zoominfo

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Almost 85% of marketers who measure ROI report that ABM delivers higher returns than any other marketing approach ( source ). 13 Ways Your Marketing Reports Are Hurting Your Business. But, what if we told you your beloved marketing reports might be doing more harm than good? The post June 2018 B2B Blog Post Round-Up appeared first on B2B Blog.

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Oracle

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. Download Gartner’s Magic Quadrant for CRM Lead Management report.

Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines. Search Engine Land also reported that Google's quality guidelines will focus on the "beneficial purpose" of sites.

2018 Wrapped: Choozle edition

Choozle

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Scroll on for a look into our 2018 Wrapped: Choozle Edition. Detailed campaign reports. 2018 on social @choozle. For more 2018 digital trends and benchmarks, read our year-end benchmark report.

The 2018 State of Revenue Marketing Report

Heinz Marketing

Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. We surveyed over 200 B2B marketing leaders in the United States to explore how the best marketers think about, measure, report on, and operationalize revenue marketing using data, analytics, and automation to meet their company revenue goals. Our report has 5 big takeaways. Download your own copy of 2018 State of Revenue Marketing from CaliberMind’s website.

How committed are you to content marketing in 2018?

Tomorrow People

By doing so, you will receive a personalised report that will show you how you can achieve a kick-ass content strategy that will keep you ahead in 2018. Watch our latest webinar to discover the latest benchmarks, budgets and trends in content marketing. 40% of marketers surveyed said they’re doing a fair or poor job in content marketing. Are you one of them? If you are, your content strategy could face failure in the coming year. How can you turn things around?

Report: Proving the Value of Marketing is Top Concern in 2018

KoMarketing Associates

Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018report, polling more than 1,000 marketers across the U.S., marketers also said that proving the value of marketing was a top concern in 2018. marketers know how they want to use their budgets in 2018. Wyzowl published “The State of Video Marketing 2018” assessing how both customers and marketers are using video content.

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Introducing the 2018 Content Planning Report

DivvyHQ

It’s with this mindset that we’re proud to unveil the 2018 Content Planning Report. By reading this report, you’ll be able to benchmark and contextually analyze your own content planning efforts across various dimensions (strategy, workflow, collaboration, tools, metrics, etc.). Which content marketing tactics are used most in 2018? As Rob Glickman, CMO of Arm Treasure Data, asserts in the report: “An ‘ad hoc’ content strategy is not strategic.”.

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2018 B2B Digital Marketing Plans — Benchmark Report with Ascend2

Synthio

With 2018 in full swing, B2B marketers are undoubtedly in the process of deploying updated, finessed digital marketing plans to facilitate their success in the new year. The benchmark report, entitled “ 2018 B2B Digital Marketing Plans: B2B Digital Marketing Strategies and Tactics for the Year Ahead,” covers a number of important aspects of digital marketing, from the most important strategic objectives to budget trends and critical challenges of success.

How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

39% of businesses report a decrease in productivity due to a bad hire. The post How to Avoid the Biggest Hiring Mistakes in 2018 appeared first on B2B Blog. Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways.

In-platform reporting

Choozle

We know digital marketing reporting can be intimidating. Luckily, Choozle makes it foolproof with several user-friendly reporting options from quick dashboard visualizations to downloadable PDFs, Excel reports, and Detailed Reports. The post In-platform reporting appeared first on Choozle: Digital Advertising Made Easy.

November 2018 B2B Blog Post Round-Up

Zoominfo

In other words, they fill their reports with vanity metrics. The post November 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Cision and PRWeek have combined their efforts to investigate the biggest challenges and issues facing the PR and content industry -- and have released a report that summarizes their findings. Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.

70% of B2B Marketers to Increase DemandGen Budget in 2018

KoMarketing Associates

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Content Marketing as a 2018 Priority.

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Oracle Named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q2 2018

Oracle

However, the few of us who have can tell you that one trait that is threaded consistently across all nine report is: volatility. In fact, every vendor (or their acquired assets) on this year’s report has been a Leader at some point in the past, except Adobe and IBM. With this in mind, we thought it appropriate to wrap up with a quote from one of our customers that made it into this report, “The Oracle Platform is more robust [than competitors].

Who Are The Top Digital Marketing Influencers of 2018? [REPORT]

Marketing Insider Group

In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24. The post Who Are The Top Digital Marketing Influencers of 2018? REPORT] appeared first on Marketing Insider Group.

Product Class: Reporting Updates Q3 2018

Liveintent

On Thursday, August 16th, Product Specialist Tyler Mattis hosted a webinar on LiveIntent reporting features, including new reporting navigation, new metrics, and a sneak peek at upcoming features. You can also find a link to LiveIntent’s Reporting Overview in Knowledge Base here. The post Product Class: Reporting Updates Q3 2018 appeared first on LiveIntent Blog. Perspective Reporting Webinar

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SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors. Google truly gave and took away in 2018. January 2018 Updates. March 2018 Updates. May 2018 Updates. June 2018 Updates.

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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. In the UK, publishers felt their own pressure in 2018 over the uncertainty of the newly instated General Data Protection Regulation (GDPR). In August 2018, their returning visitors increased by 74% and new visitors increased by 115%! The Rise of the Mature User.

[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). This is worthy to note, especially if your organization falls into the 18 percent of respondents who reported having no plans to use marketing automation. The Full Report: There’s More Where that Data Came From.

SEO Changes in 2018

EMagine B2B Blog

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors. Google truly gave and took away in 2018. January 2018 Updates. March 2018 Updates. May 2018 Updates. June 2018 Updates.

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