Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. — Britta Schellenberg (@MizzBritta) September 5, 2018.

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Trends Enterprise Management Webinar Metrics Content Marketing 89

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Rev

MARCH 2, 2018

But it’s 2018 now, which means that there are lots of trends you need to be aware of if you want your content to be relevant to your customers and score with high SEO rankings. To learn more about these trends, read on: 1 Live video. What trend from 2018 are you most excited to implement in your content creation strategy?

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

Aberdeen

FEBRUARY 1, 2018

So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018. Below are two process trends CX executives are increasingly focusing on in 2018 and beyond.

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Trends Advertising Channels Automation Class 65

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Refined, relevant content will earn a premium in 2018 and beyond.

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Business to Business Tactics Trends Business 79

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry. Social Listening Tools.

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Marketing AI Enterprise Management eCommerce Work Management 202

KoMarketing Associates

JANUARY 16, 2018

Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

PureB2B

JUNE 24, 2018

In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. The never-ending stream of information is incredibly useful for businesses, but it can also be a challenge to draw relevant insights from such a large data pool. The Evolution of Big Data.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Schubert B2B

FEBRUARY 16, 2018

In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – using an automated platform to nurture and score leads gaine from content offerings. Content Marketing – marketing that involves the creation and sharing of relevant online material. For 2018, most of the 2017 trends are still running strong.

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Trends B2B Marketing Lead Scoring Lead Ranking 54

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

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Planning Work Management SME Budget Programs 198

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The entertainment boom explained.

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Display Advertisements Advertising Trends 98

Televerde

OCTOBER 19, 2020

You’ll see digital marketing trends reflect changing expectations over the next year or so. Use These Digital Marketing Trends to Stay Ahead of the Competition. Use these digital marketing trends to keep up and exceed expectations. 84% of B2B marketers say they used AI in 2020 – up from just 29% in 2018.

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Marketing AI Trends Account Based Marketing Buyer's Journey 145

Stevens & Tate

SEPTEMBER 27, 2022

As such, it’s important that you stay up to date with the latest real estate marketing trends. The following are some of the latest real estate marketing trends that you’ll want to incorporate into your marketing efforts: Establish a Blog. Mark Beebe Mark Beebe oversees all current clients.

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Trends Marketing Strategy Marketing & Strategy Advertising Agencies 106

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #2: The importance of full-funnel insights.

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Paid Search Agency Long Tail Marketing Trends Planning 40

BenchmarkONE

JANUARY 10, 2019

The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Being able to tell the difference between positive trends and soon-to-pass fads is one of the top skills that a marketer can have. Influencer Marketing.

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Trends Planning Budget Programs Privacy 66

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 1. Sales Enablement.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Schubert B2B

JANUARY 2, 2018

They are still as relevant as ever. And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Stay ahead of the curve in the new year with these B2B social media trends for 2018. It is a must as we transition into 2018.

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Social Media Trends Media B2B 67

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

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Trends Effectiveness Marketing & Strategy Viral Marketing 144

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. To stay in front of consumers and cut through the clutter, marketers need to continually evolve their strategies to stay relevant among changing audiences and changing times. The post Email Marketing Benchmarks, Trends and Statistics first appeared on V12.

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Advertising Benchmark Statistics Email Marketing Trends 98

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Sales Still Close the Buyer’s Journey.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. . Alexa skills.

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Marketing AI Content Marketing Paid Search Agency Content 111

Inbox Insight

FEBRUARY 26, 2018

As 2018 is already seeming to disappear before our eyes, we wanted to look at the upcoming email trends which will shape what’s arriving in your inbox throughout the rest of the year. Without further ado, here are the 5 email trends you need to watch in 2018. What methods will B2B email marketers be focusing on?

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

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Ethics Social Media Trends Copyright 121

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 1. Sales Enablement.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. Sticking with the video trend, Instagram TV (IGTV) and Instagram Stories are expected to ride the wave for the next couple of years. General Data Protection Regulation (GDPR) came into effect in 2018, and while it’s a European Union construct it will affect U.S.-based

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Navigate the Channel

DECEMBER 14, 2017

Here are some key content marketing trends to focus on for 2018: 1. Relevant, original content will continue to occupy the top spot in the digital marketing toolbox for 2018. Original Content is Still Critical. Think the IoT and voice-service tech aren’t major players just yet? Think again. According to Gartner, with 8.4

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Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Hubspot

JANUARY 24, 2018

Respondents were categorized as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions. The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018. LinkedIn is poised to fly in 2018.

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Video Marketing Planning Dwell Paid Search Agency 101

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. If you still aren’t integrating video into your marketing strategy, it’s time.

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Trends Curation Viral Marketing Marketing & Strategy 106

The Lead Agency

AUGUST 20, 2020

Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes.

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Marketing AI Trends B2B Marketing Paid Search Agency 83

Bannerflow

AUGUST 24, 2018

They drive digital giants Google and Facebook, and through these algorithms we view what is (apparently) relevant content. But what are the trends we need to be aware of and which have the potential to revolutionise marketing? One interesting trend (which perhaps is overlooked) is the public’s perception of AI, big data, and privacy.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

Ontraport

NOVEMBER 22, 2019

Respecting and protecting customer data is officially “in,” and the reward for following the trend is trust, loyalty and, in many cases, repeat business. It allows businesses to segment their customer base and hyper-target each contact with only the most relevant and useful information. Neil Campbell. Tim Weidner.

Trends 105

Trends Paid Search Agency Trust Marketing Case Studies 105

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Comparing year-on-year trends for priority marketing activities, content creation remains second place priority, with distribution and amplification third priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

It is incumbent upon marketers to strive to make the customer experience better by being present, relevant, and helpful. In this blog, we’ll explore the top five trends that will define the future of marketing automation. Being ‘anticipated, personal and relevant’ is not optional—it is a must.”

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. This tactic ensures that you put relevant and timely content in front of the right prospects. Don’t lag behind the competition.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Martech Advisor

SEPTEMBER 26, 2019

Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions. Let’s look at some fascinating video marketing trends and stats. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum.

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Twitter Trends Video Marketing Advertising Agencies 91