ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

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Demand Generation Account Based Marketing Demand Marketing AI 140

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. — Britta Schellenberg (@MizzBritta) September 5, 2018.

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Trends Enterprise Management Webinar Metrics Content Marketing 89

Hubspot

SEPTEMBER 12, 2018

As the popularity of the Internet of Things (IoT) continues to rise across industries, it's important to take note of which trends could affect your business. As a marketer, you'll want to stay informed on the upcoming trends to know which ones can help you achieve sustainable, long-term growth, and which ones are more hype than substance.

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Trends Bandwidth Mobile Advertising Mobile Marketing 70

Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. The slowdown matched a broader trend among professional services as a whole, where growth slowed in 2017. These firms had more than $11.6

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

KoMarketing Associates

APRIL 16, 2020

Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% Over the last year, ad spend on Facebook Marketplace also grew from 0.72% in December 2018 to 1.31% at the end of 2019.

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Social Media Marketing Report Facebook Social Marketing 156

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm.

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Facebook Kicks Off the New Year with an Algorithm Update.

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Social Media Social Marketing Media Planning 111

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.

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Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Porch Group Media

OCTOBER 1, 2020

Marketing platform LiveIntent recently released data showing email newsletter engagement has also grown during the pandemic, with gains highest for email newsletters that cover finance (43%), hard news (38%) and shopping (83%). Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions.

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Stats Email Marketing Trends Planning 71

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

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Statistics B2B Marketing Trends Content Marketing 116

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

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Webinar Metrics Budget Programs VALS Customer Surveys 55

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

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Marketing AI Trends B2B Marketing Paid Search Agency 83

Bannerflow

MARCH 8, 2019

First, with the rise of companies such as Sky AdSmart in 2018. 2018 was marked by GDPR, and exactly what it meant for marketers was a bit of a mystery until the last moment. The new regulation is expected to be released in the second half of 2019 and is set to extend the reach and powers of last year’s GDPR. Conclusion.

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Advertisements Advertising Cost Per Click Trends 64

Content Standard

MARCH 28, 2018

Kacper Sawicki (@kacpersawicki) March 14, 2018. While SXSW isn’t quite a destination for new product releases the way other major tech conferences are, that didn’t stop Bose from unveiling a new immersive wearable that drew attention for its unique approach. — Roberto Cervantes (@SirVantezz) March 16, 2018.

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Advertising Agencies Conference Buzz Storytelling 72

Moz

FEBRUARY 4, 2020

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. A new form of markup is released nearly every month, with one of the latest developments being markup for movies. Voice search is here to stay.

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SEO Marketing AI Trends SERP 93

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

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Google Lead Ranking SERP Lead Scoring 53

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “LinkedIn Stories” as an important search trend for us in marketing.

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Linkedin Marketing & Strategy Business Case Study 363

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. The Rise of the Mature User.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” You can have a ton of internal data that is boring on the surface, but lying underneath are insights that speak to interesting trends, consumer preferences, new societal norms, or perspectives not often considered.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. For content managers, it’s a conundrum: We know these tools are crucial to our success, but we’re too busy keeping up with our own programs to stay on top of all that’s happening with content marketing trends. We’ve got you covered.

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Work Management Marketing Management Trends Peer-to-peer 54

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

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Trends Spyware Work Management Paid Search Agency 64

Vidyard

NOVEMBER 15, 2018

WATERLOO, November 15, 2018 — Vidyard , the leading video platform for business, has been recognized for its rapid revenue growth, bold innovation, and entrepreneurial as a recipient of Deloitte Fast 50™ and Technology Fast 500™ lists. . technology, media and telecommunications leader.

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Companies Work Management Lead Scoring Lead Ranking 86

Litmus

APRIL 1, 2021

Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. 2018 – Apple introduces Dark Mode as part of their 15th OS release. Email design trends that defined the 2010s.

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Design Trends Mobile Marketing Email Campaigns 66

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

chiefmartech

DECEMBER 14, 2017

This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there. MICROSERVICES & APIS (2018 Update). business/customer intelligence platforms. Stay tuned.

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API Enterprise Management Marketing Management Advertising Agencies 70

Digital Marketing World Forum

AUGUST 27, 2019

According to The Current Daily (2018), consumers now demand accessibility, speed and an increased level of personalisation – all of which can only be achieved through digital innovation. Verb have identified four key disruptive trends which promise to affect how any brand operates as a business in the coming years.

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Trends Allocation PR eCommerce 40

Adobe Experience Cloud Blog

JANUARY 11, 2018

For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. In Marketo’s 2018 Predictions , you’ll see that 2018 is expected to be the year of Account-Based Marketing (ABM).

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Marketing AI Account Based Marketing ABM Cross-Selling 134

Vidyard

NOVEMBER 15, 2018

WATERLOO, November 15, 2018 — Vidyard , the leading video platform for business, has been recognized for its rapid revenue growth, bold innovation, and entrepreneurial spirit as a recipient of Deloitte Fast 50™ and Technology Fast 500™ lists. Attributes 1,198% percent revenue growth to focus on innovation, culture and customer centricity.

Companies 65

Companies Work Management Lead Scoring Lead Ranking 65

Hinge Marketing

NOVEMBER 24, 2020

The Hinge Research Institute is releasing a special Architecture, Engineering & Construction (AEC) industry version of its breakthrough study of professional services buyers and the firms that they hire. An updated version of the study was published in 2018. Why This Study Matters to You. About the Study.

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Peer-to-peer Lead Scoring Lead Ranking Buyer's Journey 106

The Mx Group

DECEMBER 5, 2017

for 2018 by Chief Marketer, a leading publication focused on the performance of Fortune 1000 marketers. Released annually, the Chief Marketer 200 list celebrates the marketing industry’s most distinguished agencies. This marks the third consecutive year The Mx Group has been recognized by the publication.

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Demand Generation Agencies Thought Leadership Paid Search Agency Advertising Agencies 48

Vidyard

NOVEMBER 15, 2018

The new Vidyard Autumn 2018 update takes “personal” to the next level. Vidyard press@vidyard.com Video: Images: The post 2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You appeared first on Vidyard. If you’re interested in working with Vidyard, please visit [link].

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Kaon

FEBRUARY 28, 2019

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. B2B buying models have changed, too. Manufacturers are becoming omni-channel retailers and service providers. is a Game Changer for Marketing.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. A 2018 study conducted by the Integrated Marketing Association shows that the typical cost per lead (CPL) of a marketing event lead ranges from $180 to $1,442 per lead.

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Vidyard

NOVEMBER 15, 2018

WATERLOO, Ontario – November 15, 2018 – Vidyard , the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo , to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications.

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Enterprise Management Video Marketing Trends Personalization 65