Moz

JANUARY 31, 2021

Statistical forecast based on historical data, when you extrapolate from previous trends and seasonality to see what would happen if everything remained constant (same level of marketing activity by you and competitors, etc.). The old tool captured non-linear trends by using time period squared as a predictive variable (e.g.

Forecasting 73

Forecasting SEO Google Paid Search Agency 73

Moz

MAY 5, 2020

My "fundamental" question might sound like a stupid question, especially given the wide impact of the COVID-19 pandemic, but it's important to remember that traffic fluctuates all the time — there are weekends and seasonality and plain, old regression to the mean. The trend is much clearer now. First, we can clearly see the trend.

Traffic 74

Traffic Google CTR Lead Scoring 74

Convert

OCTOBER 4, 2022

Eventual regression to the mean: This happens when your sampling technique does not consider a large chunk of the population and fixates on a single faction. The “Corn song” led to a series of corn ads and web copy to be rolled out, and it shows how quickly trends take over. Earlier, we talked about eventual regressions to the mean.

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52

Brandpoint

MARCH 6, 2020

Big improvements came in the ’80s and beyond, but surprisingly, a bit of regression has come within the last decade. I was surprised to learn that women didn’t start working at newspapers until the 1930s, and by the mid-1970s most newspapers still employed only one female writer on average.

Conference 87

Conference Case Studies Case Study Customer Satisfaction 87