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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

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Report: CX Marketers Getting Audience Data from Wide Range of Resources

KoMarketing Associates

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Research showed that they are getting their data from several resources, such as social media (68.2 percent), surveys (74.3 percent).

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2018: Survey Says!

Adobe Experience Cloud Blog

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. That said, there’s an interesting point about where money is going in 2018, regardless of an increase or decrease in aggregate investment.

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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

to £179,459.63 (the “Kardashian range” of $150,000 to $250,000 per post) of much bigger accounts. Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Then we cried.

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3 Mega-Trends from Litmus Live 2018

Litmus

The talks at Litmus Live 2018 ran the gamut. It was a broad range of topics that addressed email’s evolving role in marketing. Despite the wide-ranging topics, a few themes emerged across our time in London, Boston, and San Francisco. — Taxi for Email (@TaxiforEmail) August 21, 2018. Makes it so effortless.

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2018 Deliverability Benchmarking Series: Q4 Retail

eDataSource

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The table below shows overall read rate and inbox performance ranked by quartile for the fourth quarters of 2018 and 2017. Our focus today is on Retail and Q4. Key Retail Sectors. Average Read Rates. Inbox Rate.