33Across

FEBRUARY 28, 2018

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018. Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event.

Trends 48

Trends Leads Lead Marketing Qualified Leads 48

RebelMouse

NOVEMBER 14, 2018

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

Biznology

JANUARY 2, 2018

Or, you can come back another day and do your gardening like the constant gardener you are, and link all that content together a little later, post-posting, post-publishing. Everyone is still obsessed with begging and buying inbound links –and it’s 2018! Good luck and Happy 2018! Happy new year! Like this post?

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

KoMarketing Associates

MARCH 20, 2018

Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S., marketers also said that proving the value of marketing was a top concern in 2018. marketers know how they want to use their budgets in 2018.

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

Biznology

APRIL 6, 2018

The fact that nearly 56% of all published business videos are less than two minutes long is an indication that most companies are aware that people expect business videos to deliver the information they want without delay. The post Business video trends worth noting in 2018 appeared first on Biznology. Like this post?

Trends 158

Trends Video Marketing Correlation Business 158

KoMarketing Associates

JANUARY 16, 2018

Even though this Bluehost graphic was published back in 2014, the list of systems is still very relevant and it provides a nice snapshot of each, for those that are looking to make a decision. In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

RebelMouse

JUNE 6, 2023

million in 2018. AI has changed the meaning of quality content, and because of this, publishers now need AI chatbots to revolutionize their own site’s content to optimize the user experience over and over again. Monetization Opportunities: AI-powered chat offers publishers new avenues for monetization. Sourced from ChatBot.

Marketing AI 52

Marketing AI Industry CMS Paid Search Agency Customer Satisfaction 52

Contently

DECEMBER 19, 2018

As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful. Brands and publishers don’t just want you to go to a page, they want you to stay on site and remain there. In 2018, Quartz redesigned its site , specifically to improve time spent. Time is money.

Top of Funnel 131

Top of Funnel Lead Ranking Lead Scoring Dwell 131

Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. 4 Ways to Recruit Passive Candidates in 2018. 7 Sales Metrics to Track in 2018. May 2018 B2B Blog Post Round-Up Key Takeaways.

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B2B Zoominfo Sales Cycle B2B Sales 113

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. When these bloggers published new content, they promoted it on Twitter, Facebook, and Pinterest. The post Flip the Funnel: How To Use Micro-Influencers in 2018 appeared first on B2B Marketing Blog | Webbiquity.

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Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Sprout Social

DECEMBER 7, 2018

Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. Struggling to access your Page lately?

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Facebook Banners Lock-In Transparency 96

Zoominfo

DECEMBER 6, 2018

We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Welcome back to our monthly B2B Blog Post Round-Up.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

KoMarketing Associates

SEPTEMBER 3, 2020

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%. The Center for Marketing Research at UMass Dartmouth published research on social media marketing among Inc.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

JULY 1, 2021

While 44 percent of marketers may have stated that they are still struggling to deliver personalized content, this is not prohibiting them from making it a top priority in 2018. Widen recently published the “2018 Connectivity Report” to take a closer look at how customer relationships are changing through personalization.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. More audio/podcasts.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. And did we mention that every blog post they publish includes a custom video teaser for the article? Beef Loving Texans. Two minutes in the pool.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

KoMarketing Associates

JULY 21, 2020

Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects. Statistics suggested that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% one year later.

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Social Media Marketing Report Facebook Social Marketing 293

Zoominfo

JUNE 3, 2018

Once you’ve read these articles, check out our other B2B Blog Post Round-Ups or visit our B2B blog where we publish every weekday. The post June 2018 B2B Blog Post Round-Up appeared first on B2B Blog. Until next month!

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Oktopost

JULY 25, 2018

In April 2018, Facebook announced critical product updates to ensure the privacy and security of their users. In one of the upcoming updates, which takes effect on August 1, 2018, Facebook will deprecate publishing to […].

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Facebook Privacy Effectiveness Product 59

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. For the digital publishing ecosystem, it was a turbulent year overall. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. It was actually quite positive.

CMS Development 57

CMS Development Custom Publishing Lead Ranking Paper 57

Contently

MAY 1, 2018

According to the report, “Marketers named content creation and management as their top two digital priorities for 2018 in a Gartner survey of marketing decision makers conducted at the end of 2017.” Wellman)], [27 March 2018]. This graphic was published by Gartner, Inc. and/or its affiliates in the U.S.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Convince & Convert

FEBRUARY 1, 2018

Athletes, sponsors, reporters, publishers, and schools duke it out to earn a rare piece of the highly topical, keyword-specific pie. As the 2018 Olympic Games quickly approach, I am nearly as excited for the Twitter arguments as the competitions. A post shared by Sage Watson (@sagewatson) on Jan 10, 2018 at 2:47pm PST.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Create Quality Content More Frequently.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Ranking 94

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere. In 2014, he published the #1 best seller on Amazon, « Welcome to the Funnel». These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Hubspot

JANUARY 24, 2018

Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018.

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Video Marketing Planning Dwell Paid Search Agency 101

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Click To Tweet.

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Ad Frequency Marketing Analytics Tools Curation Click Rate 100

Bannerflow

JANUARY 31, 2019

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. The Bannerflow 2018’s best display ad campaign went to Icelandic Telecom brand Nova , for its innovative December 2018 campaign. Swapping out would have meant turning it off and publishing a new banner.

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Display Paid Search Agency Ads Campaigns 75

eDataSource

MARCH 4, 2019

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The table below shows overall read rate and inbox performance ranked by quartile for the fourth quarters of 2018 and 2017. Our focus today is on Retail and Q4. These data establish a bar. Campaign Count.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. Companies that regularly published 16 or more blog posts each month received over four times more leads than companies that published less than four posts. But for most, it will certainly mean publishing more content each month. Image credit: iStock.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. For publishers and writers, it's best to tune yourself to your readers' digital journey to make sure your content answers the right questions. July 9, 2018: Speed Update Debuts Worldwide.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. His editorial rule: don’t publish anything without an expert or influencer quote. — Morgan (Molnar) Lehmann (@MorganMLehmann) September 5, 2018.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Now, marketing across a variety of social channels and content publishing platforms is challenging businesses to redefine how they communicate with their audience and track performance.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80