Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

KoMarketing Associates

JUNE 12, 2018

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. Anastasia Warren (@anastasiafwa) June 7, 2018. SearchLove.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. John Hall (@johnhall) June 18, 2018. Tiffani Bova (@Tiffani_Bova) June 18, 2018. Let’s take a look!

Zoominfo 170

Zoominfo B2B Sales Act-On B2B Marketing 170

Biznology

DECEMBER 29, 2017

I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! This is certainly wishful thinking, but my gut says the EU regulators will clarify whether some exceptions or workarounds may be available to B2B marketers as the May 25, 2018 deadline approaches. AI gets real. Anyone have others to offer?

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Zoominfo

OCTOBER 28, 2020

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Such efforts may involve creating new products, modifying or upgrading offerings to satisfy market demand, or refreshing the value proposition.”. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

InsightSquared

DECEMBER 4, 2017

In the six or seven years I’ve worked in sales operations, every year seems to have brought bigger and bigger changes, and I have no doubt that 2018 will be no different. I took some time to hear from fellow sales operators about the biggest new trends and predictions for 2018 — here’s what they had to say. Strategic Elevation.

Startups 120

Startups Trends Training Communities 120

Influitive

JULY 11, 2019

Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the purchase of an ondemand pass, Gibson shared his.

Product 208

Product Purchase Video Marketing 208

Zoominfo

OCTOBER 20, 2020

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Figure 2 : Smaller companies generate the most product launches by volume.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Marketing Insider Group

MARCH 27, 2018

Each year, people who buy products online behave a little bit differently from the year before. The post How Consumer Habits Are Evolving in 2018 (and What to Do About It) appeared first on Marketing Insider Group. If you’re in the business of ecommerce, you know that consumer habits are constantly evolving over time.

eCommerce 237

eCommerce Buy Product Business 237

ViewPoint

SEPTEMBER 27, 2017

From this group, you will drive 18 to 22 fully qualified sales opportunities over the next two quarters (ending in March 2018). From this group, you will drive 18 to 22 fully qualified sales opportunities over the next two quarters (ending in March 2018). You will be playing catch-up in Q1, 2018 rather than hitting the ground running.

Sales Qualified Leads 159

Sales Qualified Leads Top of Funnel High Quality Lead Sales Cycle 159

Zoominfo

FEBRUARY 1, 2018

There will always be prospects who need B2B products or services. At the low end are leads for marketing products/services ($32) and technology ($31) ( source ). The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. As bleak as this sounds for marketers, we remain hopeful. That won’t change.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Adobe Experience Cloud Blog

JANUARY 5, 2018

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. That said, there’s an interesting point about where money is going in 2018, regardless of an increase or decrease in aggregate investment.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. However, news feed ads are a relatively new advertising product for Chinese marketers and it gained more traction in 2017. released in June 2017. billion RMB.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Marketing Insider Group

SEPTEMBER 20, 2017

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and […]. The post How Ecommerce Brands Should Approach Content Marketing in 2018 appeared first on Marketing Insider Group.

eCommerce 192

eCommerce Content Marketing Brand Identity Branding 192

Biznology

FEBRUARY 22, 2018

Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. The post Digital marketing tips for start-ups in 2018 appeared first on Biznology. The key to success on social media is to make sure you find your brand’s voice. Like this post?

Planning 209

Planning Tips Budget Programs Outreach 209

Visitor Queue

NOVEMBER 30, 2018

The post Product Updates: November 2018 appeared first on Blog Visitor Queue. You can now create automatic queues based on whether or not a lead is assigned and/or the individual(s) the lead is assigned to. Visitor Queue for Agencies Introducing Visitor Queue agency accounts! Manage all […].

Product 40

Product Ad Agencies Leads Lead 40

Visitor Queue

OCTOBER 24, 2018

The post Product Updates: October 2018 appeared first on Blog Visitor Queue. Case Studies We’ve launched the case studies section of our website that features reviews and testimonials from some of our clients. If you want […].

Product 40

Product Case Study Case Studies Studies 40

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Liveintent

AUGUST 22, 2018

On Thursday, August 16th, Product Specialist Tyler Mattis hosted a webinar on LiveIntent reporting features, including new reporting navigation, new metrics, and a sneak peek at upcoming features. The post Product Class: Reporting Updates Q3 2018 appeared first on LiveIntent Blog.

Class 48

Class Product Knowledge Base Webinar Metrics 48

Marketing Insider Group

SEPTEMBER 4, 2018

But, instead of getting wrapped up in the ‘multi’, it can be productive to take a step back and look at what is actually working for high performing brands and focus on it. The post The Best Marketing Channels in 2018 Offer a World of Value appeared first on Marketing Insider Group. This […].

Advertising Channels 155

Advertising Channels Multi-Channel Best Practices Marketing 155

Biznology

APRIL 6, 2018

One business video trends dataset that seems to defy explanation is the correlation between company size and the volume of video production. The post Business video trends worth noting in 2018 appeared first on Biznology. Source: Vidyard. Size matters not at all. Like this post? Sign up for our emails here.

Trends 158

Trends Video Marketing Correlation Business 158

Adobe Experience Cloud Blog

OCTOBER 16, 2020

A big part of this is ensuring that your team productivity and company culture remain intact. Keep Productivity Alive. Forbes shares that “70% of full-time employees work remotely at least one day per week, according to a 2018 research study from Switzerland-based serviced office provider IWG”. Remote work isn’t a new concept.

Product 158

Product Paid Search Agency Companies Work Management 158

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Zoominfo

MAY 9, 2018

4 Ways to Recruit Passive Candidates in 2018. So to help you with your recruiting efforts, we’ve put together a list of modern tips to recruit passive candidates in 2018. 7 Sales Metrics to Track in 2018. May 2018 B2B Blog Post Round-Up Key Takeaways. The post May 2018 B2B Blog Post Round-Up appeared first on B2B Blog.

B2B 113

B2B Zoominfo Sales Cycle B2B Sales 113

Zoominfo

APRIL 26, 2018

The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Technology and Process.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Zoominfo

APRIL 23, 2018

To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals. The resulting 2018 Selling Challenges Study provides a panoramic view of these challenges and solutions to overcome them. You’ve come to the right place, keep reading.

B2B Sales 133

B2B Sales Zoominfo Training Vendors 133

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

In fact, 86% of buyers will actually pay more for a better customer experience , and estimates argue that customer experience will become the key brand differentiator (over price and product) by 2020. If you focus on one thing for sales in your enterprise organization for 2018, make sure it’s adopting a system for lead scoring.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. With the rapid adoption of products like the Amazon Echo and Google Home, voice searches have increased by 35 times since 2008.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Contently

DECEMBER 19, 2018

In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and adjusted in search of the best headline, image, and tone of voice. In 2018, Quartz redesigned its site , specifically to improve time spent. The click is better than the impression. Time is money.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

RebelMouse

AUGUST 28, 2018

It's almost the end of summer 2018 and we have some awesome product updates to announce! Here's what's new: scheduling posts to be unpublished, a copyright option for Facebook Instant Articles, Keywee and Parse.ly

Product 40

Product Copyright Paid Search Agency Communities 40

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Contender: No Lift Install System These small businesses prove that video doesn’t have to be a big production to get big results.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

JANUARY 23, 2018

Here are a few stats to highlight the importance of improving customer experience: A survey conducted by Econsultancy revealed the majority of companies consider capitalizing on the customer experience as the most exciting opportunity in 2018. With a hybrid set up, the learned information can be applied to other areas of customer care.

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134

Hubspot

JANUARY 24, 2018

The State of Video Marketing in 2018. 99% of those who already do use video, say they'll continue to do so in 2018. 65% of those who don't currently use video, say they plan to start in 2018. 95% of people have watched an explainer video to learn more about a product or service. LinkedIn is poised to fly in 2018.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101